Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Step aside, Siri: Perplexity's new AI voice assistant for iPhone can take it from here
Using the app's new voice assistant, you can ask it to play music, access your calendar, send an email, get directions, and more.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
14 Benefits of Digital Marketing in 2025
With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing. But what exactly are the advantages of digital marketing? Let’s discuss all of them in this article on the advantages of digital marketing. Before we learn about the benefits of digital marketing, let's go through what is digital marketing in the first place.
What Is A / B Testing in Digital Marketing?
No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Emails That Engage, Not Just Inform
At Together Films, we treat email marketing as a craft—clarity meets personality and every word earns its place. Our approach blends conversational warmth with razor-sharp precision, cutting through inbox noise without sacrificing authenticity. We don’t want robotic templates, designed simply to communicate; instead we aim for compelling, human-centric copy designed to connect.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
Google adds more AI tools to its Workspace productivity apps
Now, through Gemini, users can create audio files based on uploaded documents and slides. They can also generate audio overviews within deep research reports. These podcast-style audio files are downloadable. Audio Overview generates voices and grounds its discussions solely on the provided documents.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and results.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you
The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.