#DigitalMarketing related marketing articles

Adapting your GTM to win the AI-driven buyer

Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.

How understanding users’ intent redefines context in digital advertising

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.

From Code to Conversion: How AI Is Changing Digital Marketing Software

From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Google DeepMind says its new AI can map the entire planet with unprecedented accuracy

Google DeepMind announced today a breakthrough artificial intelligence system that transforms how organizations analyze Earth’s surface, potentially revolutionizing environmental monitoring and resource management for governments, conservation groups, and businesses worldwide.

Small business owners doubling down on digital marketing efforts, report finds

A new survey finds that 40% of small business retailers said an online presence has had the biggest impact on their business in the last 12 months and 63% are more comfortable connecting online rather than in person.

Is Your Business Missing Out? The Importance of Digital Marketing Services

In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.

How AI is winning digital shoppers through personalization

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Small businesses are turning to owned-marketing tools for better control

Engage website visitors with Feedify’s Rising Star Push Notification Tool

Over half of ad buyers are using generative AI for video creation: IAB

Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

Apple has now shipped 3 billion iPhones

The iPhone enjoyed a double digit growth in the previous quarter ending in June.

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)

How Companies Are Using AI In Digital Marketing

AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways.

Microsoft gives Copilot a face - here's how to try your new Appearance chat buddy

Available now for Copilot Labs testers, Appearance can smile, nod, and even raise an eyebrow during your voice conversations.

OpenAI lifts the lid on ChatGPT’s daily prompt count — and it’s big

OpenAI recently revealed to Axios that its AI chatbot now handles more than 2.5 billion user prompts per day worldwide, a remarkable leap from just 1 billion daily queries in December 2024. And of that figure, around 330 million prompts come from U.S.-based users alone.

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