Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Step aside, Siri: Perplexity's new AI voice assistant for iPhone can take it from here
Using the app's new voice assistant, you can ask it to play music, access your calendar, send an email, get directions, and more.
OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Customer-centric IT: Strategies for delivering winning customer experiences
Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
How AI is Transforming Digital Marketing: What Businesses Need to Know
The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?
How LLMs Interpret Content: How To Structure Information For AI Search
Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.
What is Model Context Protocol? The emerging standard bridging AI and data, explained
MCP is the key to unlocking AI's full potential in the enterprise, the cloud, and beyond. Here's why.
You'll soon manage a team of AI agents, says Microsoft's Work Trend report
We'll all be working for 'Frontier Firms' soon, according to Microsoft.
Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed
The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
5 tips for transforming company data into new revenue streams
If you’re among those IT leaders looking to transform your company’s data into new revenue, here are several key tips and insights from data experts who’ve done it.
Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance
Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.
Batch data processing is too slow for real-time AI: How open-source Apache Airflow 3.0 solves the challenge with event-driven data orchestration
Today, the Apache Airflow community is out with its biggest update in years, with the debut of the 3.0 release. The new release marks the first major version update in four years. Airflow has been active, though, steadily incrementing on the 2.x series, including the 2.9 and 2.10 updates in 2024, which both had a heavy focus on AI.