Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Google Ads adds ‘Branded Searches’ as new conversion metric
Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
From Code to Conversion: How AI Is Changing Digital Marketing Software
From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision
With AI already boosting Meta’s advertising revenue, the company says a version of the tech that surpasses human intelligence is now in sight.
From pilot to payoff: Turning AI investment into real ROI
Ignoring agentic AI’s potential, particularly its demand for modernized data infrastructure, carries the same existential risk that faced retailers who ignored the internet. The question isn’t whether to invest, but how to ensure those investments translate into measurable, real-world payoff. But measuring tangible return on agentic AI investment can feel elusive.
5 Ways To Prove The Real Value Of SEO In The AI Era
Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.