#Consumer related marketing articles

Amazon DocumentDB Serverless database looks to accelerate agentic AI, cut costs

Now, AWS is taking the next step in the serverless transformation of its database portfolio with the general availability of Amazon DocumentDB Serverless. This brings automatic scaling to MongoDB-compatible document databases.

HubSpot adds another CRM connector, this time with Claude

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.

No more links, no more scrolling—The browser is becoming an AI Agent

“This isn’t just about better answers; it’s about redefining the interface between humans and the web,” Ja-Naé Duane, a Brown University faculty member and MIT CISR research fellow, told VentureBeat. “By embedding a conversational, task-completing AI into the browser itself, OpenAI is signaling the end of search as we know it.”

How to boost local SEO: 4 AI-driven tactics that get results

Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.

Your Emails Are Reaching the Inbox, but No One’s Clicking?

These five quick fixes can help you across the finish line.

From pilot to payoff: Turning AI investment into real ROI

Ignoring agentic AI’s potential, particularly its demand for modernized data infrastructure, carries the same existential risk that faced retailers who ignored the internet. The question isn’t whether to invest, but how to ensure those investments translate into measurable, real-world payoff. But measuring tangible return on agentic AI investment can feel elusive.

Writer launches a ‘super agent’ that actually gets sh*t done, outperforms OpenAI on key benchmarks

Writer, the enterprise artificial intelligence company valued at $1.9 billion, launched an autonomous “super agent” Tuesday that can independently execute complex, multi-step business tasks across hundreds of software platforms — marking a significant escalation in the corporate AI arms race.

Building a machine-readable brand: Strategic visibility across all search modalities

Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.

Strikingly Website Builder Review: Refreshingly Simple Layouts, But Limited Customization

For more advanced website-building tools, you should check out our Editors' Choice picks, Duda (for SaaS integration) and Wix (for free accounts).

Transform your content creation from chaos to consistent brilliance

Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.

Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.

Salesforce used AI to cut support load by 5% — but the real win was teaching bots to say ‘I’m sorry’

Salesforce has crossed a significant threshold in the enterprise AI race, surpassing 1 million autonomous agent conversations on its help portal — a milestone that offers a rare glimpse into what it takes to deploy AI agents at massive scale and the surprising lessons learned along the way.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

5 ways to successfully integrate AI agents into your workplace

Your next colleague might be an AI agent. Here's how to turn it into a trusted member of your team.

How Companies Are Using AI In Digital Marketing

AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways.

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.

Inside reMarkable’s push to scale employee and customer IT requests with agentic AI

As growing companies adopt AI to drive efficiency and scale, many are discovering that success depends less on the technology itself and more on how well their systems, teams, and data are connected.

How omni-conscious brands win in a buyer-first, fragmented world

When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.

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