Enterprise tech stack & governance for multi-location SEO
Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.
Can Acxiom and Snowflake break the data black box where others failed?
Acxiom CEO Jarrod Martin and Snowflake CMO Denise Persson detail how the next step of their partnership will meet marketer needs, including around AI.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from lead generation to campaign creation.
Apple takes measured approach to AI updates at developers conference
The tech giant expanded its visual intelligence features to allow iPhone users to ask ChatGPT for details on objects they see on their screen.
Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer
With just a prompt, businesses can target the right audience, create tailored messages optimized to close and launch campaigns across channels.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Ikea Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added 19 stores last year, including its first in India. The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Microsoft-backed Mistral launches European AI cloud to compete with AWS and Azure
Mistral AI, the French artificial intelligence startup, announced Wednesday a sweeping expansion into AI infrastructure that positions the company as Europe’s answer to American cloud computing giants, while simultaneously unveiling new reasoning models that rival OpenAI’s most advanced systems.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
AI Tools Transform Digital Marketing with Personalization
The digital marketing landscape is shifting with AI-powered tools like Adobe GenStudio, enabling personalized, on-brand content at scale. Conversational AI, like ChatGPT, redefines success through online mentions, prioritizing authentic storytelling over traditional ads. This blend of personalization and dialogue fosters engagement, reshaping how brands connect with consumers.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Walmart's drone delivery spreads its wings to 100 more stores - is yours one?
Customers in these cities will be able to get their Walmart order via drone in as little as 30 minutes.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.