How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
Sick of AI in your search results? Try these 7 Google alternatives with old-school, AI-free charm
These search engines that do not put AI front and center - or, better yet, don't use it at all.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to perform at scale.
Your Emails Are Reaching the Inbox, but No One’s Clicking?
These five quick fixes can help you across the finish line.
SEO vs. GEO: What’s different? What’s the same?
Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Natural backlink profiles: What they are & why they matter
Avoid penalties and build long-term SEO strength. Learn how to earn natural backlinks, spot red flags, and create a profile Google trusts.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Microsoft gives Copilot a face - here's how to try your new Appearance chat buddy
Available now for Copilot Labs testers, Appearance can smile, nod, and even raise an eyebrow during your voice conversations.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
The Best Website Builders for 2025
Ready to build a website? The top website builders we've tested include tools for quickly creating attractive, well-designed pages for casual blogs or bustling businesses.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.