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Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.

Toast, an all-in-one technology platform built for restaurants, has combined its digital storefront and marketing tools, allowing restaurants to gather guest data from online and point-of-sale transactions, said Steve Fredette, president and co-founder of Toast.

Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) predicts the worldwide digital advertising and marketing market will reach $786.2 billion by 2026. As a result, we have seen an influx of online marketing platforms and tools develop to assist businesses with their digital and online marketing.

Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored.

Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.

The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.

An email list is a great way to expand your marketing efforts since you can use the list to send messages about new products or specials that you are having. However, building a good email list takes time and effort. You want to make sure that the people on the list genuinely want to subscribe to your brand. Here’s how to build an effective email list this year.

In 2024, marketing spend is witnessing significant shifts towards emotional resonance. New Zealand-based digital marketing agency, Zib Digital highlights the focus on meaningful connections, customer engagement and balancing digital strategies.

Google Chrome and Microsoft Edge dominate the world of web browsers, but they’re not for everyone. Whether you want a browser that better respects your privacy or need an app that does things a little bit differently, you don’t have to stick to the usual suspects.