10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
Amazon Attribution Beta: Update
This broader access means that more sellers than ever can track how their non-Amazon marketing efforts are impacting shoppers and sales on the Amazon site with Amazon Attribution.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Is your ABM strategy keeping up with the times?
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement.
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new Open Identity solution undertakes data privacy considerations for premium video ads in a multiscreen.
Wix Email Marketing review 2025
Connect with customers via email with Wix's helpful email marketing tools
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
Emails That Engage, Not Just Inform
At Together Films, we treat email marketing as a craft—clarity meets personality and every word earns its place. Our approach blends conversational warmth with razor-sharp precision, cutting through inbox noise without sacrificing authenticity. We don’t want robotic templates, designed simply to communicate; instead we aim for compelling, human-centric copy designed to connect.
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience
I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.