HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
From Code to Conversion: How AI Is Changing Digital Marketing Software
From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.
Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Why it’s time to reframe email from campaigns to conversations
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Google now auto-upgrades Video Action Campaigns to Demand Gen
Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.