#Behavior related marketing articles

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

What’s The RAGs? How To Unlock Explosive Marketing Success With AI

Retrieval-augmented generation (RAG) is a sophisticated technique used in large language models (LLMs) that combines the power of neural network-based text generation with the precision of information retrieval.

Changes in Ad Spend and Platform Dynamics in 2024

In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world.

Transformative Impact of AI, ML in Digital Marketing

Embrace the transformative power of AI and ML in digital marketing. Author Nikita Vora highlights the imperative for continuous learning to thrive in this dynamic landscape.

AI enhances SEO strategies, reshaping digital marketing

AI’s significant impact on SEO strategies

The marketer's playbook: Tackling 2024's top email marketing obstacles

This article will help you to learn more about these challenges and some ways to tackle them.

5 Essential Digital Marketing Strategies for Your Small Business

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Beacon Media + Marketing Releases New Guide on Ethical AI Usage and Google EEAT Standards in Digital Marketing

Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Abnormal Security Expands Beyond Email, Offering Autonomous AI-Powered Solutions to Protect Humans Across Their Everyday Applications

Abnormal now integrates with more cloud accounts to prevent cross-platform attacks and launches new capabilities to increase security team innovation in AI

Email Marketing Trends for 2024

Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

15 Reasons Why Your Business Absolutely Needs SEO

Brands need SEO to efficiently and cost-effectively connect with customers at key points throughout their user journeys. And the sooner they do it, the better off they’ll be.

How Important Is Reactivity In Digital Marketing

Companies that respond to current events and online conversations could be more successful than those that don’t. That’s because this strategy enters them into the public discourse, providing exposure to the day’s critical topics.

How to boost your marketing revenue with personalization, connectivity and data

Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored.

LEVERAGING THE BEST DIGITAL MARKETING CAMPAIGNS FOR YOUR BUSINESS

The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.

23 Welcome Email Subject Lines for Your New Subscribers

Learn how to create email subject lines that catch your audiences’ attention and spur them to open your email.

The Words That Convert: Why Copywriters Rule the Digital Marketing Kingdom

A constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately drive conversions. While flashy visuals and strategic campaigns play a role, the unsung hero of this battlefield is often the copywriter.

Amazon says its Prime deliveries are getting even faster

With more than 2 billion packages delivered in one day or less this year, Amazon says its delivery juggernaut is picking up.

Iconic Digital Secures Top Spot at BizX 2024 Awards, Exemplifying Excellence in Digital Marketing

Iconic Digital, an elite performance marketing agency in this rapidly evolving context, has proven its mettle by clinching the Best Overall Business title at the prestigious European BizX Awards 2024 in Liverpool. The accolade recognizes the firm’s pioneering strategies in digital marketing and sets a new benchmark for industry excellence.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!