#App related marketing articles

Why And How Local Businesses Should Use Video In Their Digital Marketing

Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online.

collAble: Pioneering the Evolution of Digital Marketing

collAble was upgraded from Parole Creator recently.

Sales Chatz Is The First To Bring Artificial Intelligence To Franchise Marketing And Sales

Entrepreneurs Developed aiAdz to Help Franchisors Improve ROI for Ad Campaigns

Small Business Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact

Company also launches BrandKit tool to help SMBs start marketing quickly, maintain brand consistency

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Cordial Signs New Digital Marketing Agreement with Realtor.com®

SAN DIEGO, April 2, 2024 /PRNewswire/ -- Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages, has inked a new agreement with Move, Inc., the operator of Realtor.com®, to deliver highly personalized and unified marketing campaigns to Realtor.com® audiences.

Segnivo Slashes Email Marketing Costs for Nigerian Businesses, Organisations, and Digital Marketers up to 75%

Email marketing has over time proven to be one of the best marketing and engagement channels for most businesses, organisations, digital marketers, and content creators; from sending email newsletters to existing clients, customers, and subscribers, to nurturing and converting cold leads to paying customers.

Abnormal Security Expands Beyond Email, Offering Autonomous AI-Powered Solutions to Protect Humans Across Their Everyday Applications

Abnormal now integrates with more cloud accounts to prevent cross-platform attacks and launches new capabilities to increase security team innovation in AI

Email Marketing Trends for 2024: Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year.

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now.

Good News For Digital Marketing, CPMs Increased By 7%

CPMs

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.

McDonald’s is betting on its mobile business with new franchisee digital marketing fund

McDonald’s U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

Legacy media makes new bets on CTV and retail media convergence

Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.

NP Digital Launches Its New Mail Grader Tool To Audit Email Marketing

Mail Grader Is the Agency’s Free Auditing and Insights Tool Available to the Public

LEVERAGING THE BEST DIGITAL MARKETING CAMPAIGNS FOR YOUR BUSINESS

The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.

Google’s Find My Device network availability closes in as notification emails get sent out

If you're an Android user in the US and Canada, get ready for the rollout of Google's upgraded Find My Device Network. You may have gotten an email from Google with the news, and you should soon see a notification on your devices about the expanded network. This enhanced network helps users locate a greater range of lost devices, even if those devices are offline.

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