Japan shatters internet speed record, can download entire Netflix library in seconds
Researchers in Japan have clocked a mind-blowing 402 terabits per second (Tbps) over standard optical fiber, smashing the previous world record and leaving average U.S. broadband speeds (around 100 Mbps) in the dust—it’s roughly 4 million times faster. This speed could download the entire Netflix library in seconds or transfer 12,500 high-definition movies in a single tick.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Building a machine-readable brand: Strategic visibility across all search modalities
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing
Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.