#Advertising related marketing articles

Go To Groww Plans to Leave an Imprint on Digital Marketing with AI

AI

10 Big Ways 5G Is Predicted To Impact Digital Marketing

In the coming years, marketers will need to pay close attention to how 5G revolutionizes digital communication and enables new avenues of consumer engagement in order to properly leverage it in their strategies. Below, 10 members of Forbes Agency Council share their predictions about what 5G’s impact will be on digital marketing, and what marketers can do to prepare for it.

Sales Chatz Is The First To Bring Artificial Intelligence To Franchise Marketing And Sales

Entrepreneurs Developed aiAdz to Help Franchisors Improve ROI for Ad Campaigns

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

What’s The RAGs? How To Unlock Explosive Marketing Success With AI

Retrieval-augmented generation (RAG) is a sophisticated technique used in large language models (LLMs) that combines the power of neural network-based text generation with the precision of information retrieval.

5 Essential Digital Marketing Strategies for Your Small Business

Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.

Beacon Media + Marketing Releases New Guide on Ethical AI Usage and Google EEAT Standards in Digital Marketing

Beacon Media + Marketing, a leading digital marketing agency, has unveiled its approach to Google EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards and ethical Artificial Intelligence (AI) usage in digital marketing strategies.

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

The top digital marketing trends marketers should look out for in 2024

This article covers some of the biggest trends that will shake and shape the digital marketing industry this year, based on Brandwatch’s latest Digital Marketing Trends report. We’ll cover how you can use them in your digital marketing strategy.

Good News For Digital Marketing, CPMs Increased By 7%

CPMs

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.

Navigating the Dynamic Landscape of the Global Digital Marketing Market - Trends, Strategies, and Opportunities for 2024-2032

Digital marketing has become an indispensable tool for businesses worldwide to reach and engage with their target audience effectively. With the advent of social media, search engines, mobile apps, and other digital channels, companies are leveraging innovative strategies to enhance their brand visibility, drive customer acquisition, and foster long-term relationships with consumers.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

3 ways to boost digital marketing ROI while reducing carbon footprint

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.

Navigating the latest Google Ad trends for effective digital marketing

For estate agents, harnessing the power of paid ads, especially Google Ads, is not just advantageous, but essential in reaching prospective clients effectively. Nurtur.group’s Ben Sellers explains all.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

Legacy media makes new bets on CTV and retail media convergence

Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.

Digital Marketing Agency Statistics for 2024

Let's look at some digital marketing agency statistics that you can use in designing your campaigns and strategies.

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