Email Marketing Software Market - Global Trend and Outlook to 2030

Email Marketing Software Market - Global Trend and Outlook to 2030

Global Email Marketing Software Market Breakdown by Application (Email Lead Generation, Sales Reporting, Customer Management) by Type (B2B, B2C) by Sales Channel (Business-to-Business (B2B), Business-to-Customers (B2C)) by Enterprises (Large Enterprises, Small and Medium Enterprises) and by Geography (North America, South America, Europe, Asia Pacific, MEA)
  • iContact (United States)
  • Constant Contact (United States)
  • MailChimp (United States)
  • AWeber (United States)
  • Pinpointe (United States)
  • Benchmark Email (United States)
  • VerticalResponse (United States)
  • Infusionsoft (United States)
  • HubSpot (United States)
  • SendinBlue (France)
  • Pardot (France)
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What is Email Marketing Software Market?
Email marketing software is a tool that allows businesses to create and send marketing emails to their subscribers. This software typically provides features such as email templates, list management, automation, analytics, and integration with other marketing tools. The email marketing software market has grown rapidly in recent years as businesses recognize the importance of email marketing for customer engagement and retention. The market is highly competitive, with many established players and new entrants constantly emerging. Some of the leading players in the email marketing software market include Mailchimp, Constant Contact, Campaign Monitor, HubSpot, and ActiveCampaign, as well as larger marketing software providers such as Salesforce and Adobe. The market is driven by the increasing adoption of email marketing by businesses of all sizes and industries, as well as the growing trend toward marketing automation and personalization. The COVID-19 pandemic also accelerated the adoption of email marketing as a way for businesses to stay connected with customers during lockdowns and restrictions.
Highlights from Email Marketing Software Market Study
AttributesDetails
Study Period2019-2030
Base Year2023
Market Size (2023)USD1.25 Billion
UnitValue (USD Billion)
Companies ProfilediContact (United States), Constant Contact (United States), MailChimp (United States), AWeber (United States), Pinpointe (United States), Benchmark Email (United States), VerticalResponse (United States), Infusionsoft (United States), HubSpot (United States), SendinBlue (France), Pardot (France)
CAGR11.8%

The global email marketing software market is highly competitive as there are a large number of players offering a range of products and services. While some larger companies dominate the market, there are also many smaller players that offer specialized solutions. As the market continues to grow and evolve, companies are investing in research and development to stay ahead of the competition and provide innovative solutions to their customers. Furthermore, a few large companies in this market are pursuing mergers and acquisitions to expand their global presence. The leading companies in this market include Mailchimp, Constant Contact (Endurance International Group), Campaign Monitor (CM Group), AWeber Communications, and GetResponse, aong others. Research Analyst at HTF Market Intelligence predicts that United States players will contribute in the growth cycle of the Global Email Marketing Software market throughout the forecasted period.

iContact (United States), Constant Contact (United States), MailChimp (United States), AWeber (United States), Pinpointe (United States), Benchmark Email (United States), VerticalResponse (United States), Infusionsoft (United States), HubSpot (United States), SendinBlue (France), Pardot (France) are some of the key players profiled in the study.
Email Marketing Software Market Segmentation:
ScopeSub-Segments
Application / End UserEmail Lead Generation, Sales Reporting, Customer Management
TypeB2B, B2C
Sales ChannelBusiness-to-Business (B2B), Business-to-Customers (B2C)
EnterprisesLarge Enterprises, Small and Medium Enterprises
Email Marketing Software
On the basis of geography, the market of Email Marketing Software has been segmented into Global (North America, South America, Europe, Asia Pacific, MEA). Additionally, the rising demand from SMEs and various industry verticals may give a cushion to market growth.
Market Dynamics:
Influencing Trend: Email marketing software is constantly evolving with new trends and advancements. One of the latest trends is the integration of AI and machine learning, which can help businesses to create more personalized and automated email campaigns. Interactive emails, such as those with polls, quizzes, and videos, are also becoming increasingly popular as they provide a more engaging and interactive experience for recipients. With the growing number of people accessing their emails on mobile devices, email marketing software is being optimized for mobile to ensure that emails are easily readable and navigable on smaller screens. Additionally, email marketing software is offering more advanced automation features, allowing businesses to create complex workflows that trigger emails based on specific actions or behaviours. Furthermore, email marketing software is providing more detailed analytics and reporting features, which enable businesses to track the success of their email campaigns and make data-driven decisions to improve their strategies.

Market Growth Drivers: The global email marketing software market is experiencing significant growth due to various factors. One of the primary drivers is the increasing adoption of email marketing as businesses shift towards digital marketing strategies. Additionally, consumers today expect personalized communication, and email marketing software enables companies to deliver targeted messages to segmented audiences. Advancements in email marketing technology and the increasing importance of email automation are also contributing to the growth of the market. Furthermore, due to the rising focus on customer experience and the growth of e-commerce, email marketing software has become an essential tool for businesses to promote their products and drive sales through email campaigns.

Restraints: The global email marketing software market is being hindered by several factors, including spam filters, data privacy concerns, competition from social media, lack of expertise, and high costs. The increasing volume of spam and unsolicited emails has led to more sophisticated spam filters, making it more difficult for legitimate marketing emails to reach their intended audience. Stricter data privacy regulations, such as GDPR and CCPA, can also create challenges for businesses using email marketing campaigns. While email is still a popular communication channel, social media platforms are becoming increasingly popular for businesses to engage with their customers. Limited expertise in using email marketing software tools and the high cost of these tools can also limit the effectiveness of email campaigns, particularly for smaller businesses with limited budgets.

Market Leaders & Development Strategies

On November 1, 2021, Intuit, a financial software company completed the acquisition of Mailchimp, an all-in-one marketing platform for small businesses. With this acquisition, Intuit aimed to become a leading provider of small business marketing tools and solutions. Mailchimp continued to operate as an independently operated entity within Intuit, with its co-founder and CEO, Ben Chestnut, reporting directly to Intuit's CEO, Sasan Goodarzi. The acquisition helped to expand Intuit's capabilities in marketing automation, customer relationship management, and e-commerce solutions.

Key Target Audience
  • Email Marketing Software Developers and Providers
  • Email Service Providers (ESPs)
  • Integrators and Consultants
  • Regulatory Bodies
  • Potential Investors
  • New Entrants
  • Analysts and Strategic Business Planners
  • Venture Capitalists
  • Research and Development Institutes
  • Government Bodies
  • Others
About Approach
The research aims to provide a patent-based analysis in searching for potential technology partners as a supporting tool for enabling open innovation. To evaluate and validate the market size various sources including primary and secondary analysis is utilized. HTF MI research follows regulated industry standards/sector codes to have a better understanding of the market. Furthermore, it also proposes a systematic search process of technology partners as a preliminary step to select the emerging and key players involved in the Email Marketing Software market to apply market estimation. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target markets from the total available market.
Chapter 1: Introduction
  • 1.1 Global Email Marketing Software Market Overview
  • 1.2 Market Definition & Scope
  • 1.3 Key Findings & Benefits to Stakeholders

Chapter 2: Executive Summary
  • 2.1 Global Email Marketing Software Market Outlook
  • 2.2 Total Addressable Market versus Serviceable Market
  • 2.3 Competitition Outlook

Chapter 3: Global Email Marketing Software Market Growth Determinants & Changing Dynamics
  • 3.1 Growth Drivers
  • 3.2 Available Opportunities
  • 3.3 Influencing Trends
  • 3.4 Restraint & Challenges
  • 3.5 Regional Dynamics

Chapter 4: Global Email Marketing Software Market Factors Analysis & Macro-Economic View
  • 4.1 Current Scenario
  • 4.2 PESTEL Analysis
  • 4.3 Business Environment - PORTER 5-Forces Analysis
    • 4.3.1 Supplier Power
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of Substitutes
    • 4.3.4 Threat from New Entrant
    • 4.3.5 Degree of Competition
  • 4.4 Roadmap of Email Marketing Software Market
  • 4.5 Impact of Macro-Economic Factors
  • 4.6 Market Entry Strategies
  • 4.7 Government Policies and Regulatory Factors
  • 4.8 Value Chain Analysis

Chapter 5: Email Marketing Software : Competition & Performance Analysis
  • 5.1 Global Email Marketing Software Market Concentration Ratio
    • 5.1.1 CR4, CR8 and HH Index
    • 5.1.2 % Market Share - Top 3
    • 5.1.3 Market Holding by Top 5
  • 5.2 Market Position of Manufacturers by Email Marketing Software Revenue (2023)
  • 5.3 BCG Matrix
  • 5.4 Market Entropy
  • 5.5 Ansoff Matrix
  • 5.6 FPNV Positioning Matrix

Chapter 6: Global Email Marketing Software by Type, by Application, by Sales Channel and by Enterprises (2019-2030) Value (USD Billion)
  • 6.2 Global Email Marketing Software Market Revenue Analysis (USD Billion) by Type (2019-2030)
  • 6.3 Global Email Marketing Software Market Revenue Analysis (USD Billion) by Application (2019-2030)
  • 6.4 Global Email Marketing Software Market Revenue Analysis (USD Billion) by Sales Channel (2019-2030)
  • 6.5 Global Email Marketing Software Market Revenue Analysis (USD Billion) by Enterprises (2019-2030)

Chapter 7: Global Email Marketing Software Market Historical & Forecast Size by Country; Value (USD Billion) [2019-2030]
  • 7.1 North America
    • 7.1.1 North America Email Marketing Software Market by Country; Value (USD Billion) [2019-2030]
    • 7.1.2 North America Email Marketing Software Market by Type; Value (USD Billion) [2019-2030]
    • 7.1.3 North America Email Marketing Software Market by Application; Value (USD Billion) [2019-2030]
    • 7.1.4 North America Email Marketing Software Market by Sales Channel; Value (USD Billion) [2019-2030]
    • 7.1.5 North America Email Marketing Software Market by Enterprises; Value (USD Billion) [2019-2030]
  • 7.2 South America
    • 7.2.1 South America Email Marketing Software Market by Country; Value (USD Billion) [2019-2030]
    • 7.2.2 South America Email Marketing Software Market by Type; Value (USD Billion) [2019-2030]
    • 7.2.3 South America Email Marketing Software Market by Application; Value (USD Billion) [2019-2030]
    • 7.2.4 South America Email Marketing Software Market by Sales Channel; Value (USD Billion) [2019-2030]
    • 7.2.5 South America Email Marketing Software Market by Enterprises; Value (USD Billion) [2019-2030]
  • 7.3 Europe
    • 7.3.1 Europe Email Marketing Software Market by Country; Value (USD Billion) [2019-2030]
    • 7.3.2 Europe Email Marketing Software Market by Type; Value (USD Billion) [2019-2030]
    • 7.3.3 Europe Email Marketing Software Market by Application; Value (USD Billion) [2019-2030]
    • 7.3.4 Europe Email Marketing Software Market by Sales Channel; Value (USD Billion) [2019-2030]
    • 7.3.5 Europe Email Marketing Software Market by Enterprises; Value (USD Billion) [2019-2030]
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific Email Marketing Software Market by Country; Value (USD Billion) [2019-2030]
    • 7.4.2 Asia Pacific Email Marketing Software Market by Type; Value (USD Billion) [2019-2030]
    • 7.4.3 Asia Pacific Email Marketing Software Market by Application; Value (USD Billion) [2019-2030]
    • 7.4.4 Asia Pacific Email Marketing Software Market by Sales Channel; Value (USD Billion) [2019-2030]
    • 7.4.5 Asia Pacific Email Marketing Software Market by Enterprises; Value (USD Billion) [2019-2030]
  • 7.5 MEA
    • 7.5.1 MEA Email Marketing Software Market by Country; Value (USD Billion) [2019-2030]
    • 7.5.2 MEA Email Marketing Software Market by Type; Value (USD Billion) [2019-2030]
    • 7.5.3 MEA Email Marketing Software Market by Application; Value (USD Billion) [2019-2030]
    • 7.5.4 MEA Email Marketing Software Market by Sales Channel; Value (USD Billion) [2019-2030]
    • 7.5.5 MEA Email Marketing Software Market by Enterprises; Value (USD Billion) [2019-2030]

Chapter 8: Global Email Marketing Software Market: Company Profiles
  • 8.1 iContact (United States)
    • 8.1.1 Company Overview
    • 8.1.2 Product/Service Portfolio & Specifications
    • 8.1.3 Key Financial Metrics
    • 8.1.4 SWOT Analysis
    • 8.1.5 Development Activities
  • 8.2 Constant Contact (United States)
  • 8.3 MailChimp (United States)
  • 8.4 AWeber (United States)
  • 8.5 Pinpointe (United States)
  • 8.6 Benchmark Email (United States)
  • 8.7 VerticalResponse (United States)
  • 8.8 Infusionsoft (United States)
  • 8.9 HubSpot (United States)
  • 8.10 SendinBlue (France)
  • 8.11 Pardot (France)

Chapter 9: Research Findings & Conclusion

Chapter 10: Methodology and Data Source
  • 10.1 Research Methodology & Approach
    • 10.1.1 Research Program/Design
    • 10.1.2 Market Size Estimation
    • 10.1.3 Market Breakdown and Data Triangulation
  • 10.2 Data Source
    • 10.2.1 Secondary Sources
    • 10.2.2 Primary Sources

Chapter 11: Appendix & Disclaimer
  • 11.1 Acronyms & bibliography
  • 11.2 Disclaimer
Scope of Report
By Type
  • B2B
  • B2C
By Application
  • Email Lead Generation
  • Sales Reporting
  • Customer Management
By Sales Channel
  • Business-to-Business (B2B)
  • Business-to-Customers (B2C)
By Enterprises
  • Large Enterprises
  • Small and Medium Enterprises
Data Collection and Sourcing

The primary research is performed by taking the interviews of executives of various companies dealing in the Email Marketing Software Industry as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.

Key Executives Interviewed

Email Marketing Software Market Research Methodology and Data Collection

The secondary resources considered in the Global Email Marketing Software Market study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from Email Marketing Software industry related association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research data.

Email Marketing Software Market Size Estimation Approach

To derive market size estimation of Email Marketing Software Market exhaustive secondary and primary research is conducted to gain insights on the market, substitute market and parent market. The research process involved in the study includes various factors affecting the industry, such as government and regulatory policy, business environment, competitive landscape, key performance indicators (KPIs) historical data, current trends in the market, technological enhancements, R&D and the cost cutting benchmarks along with market risks, opportunities, and challenges.

Top-down and bottom-up approaches are used to validate and estimate the Global Email Marketing Software market size by manufacturers, regional splits, key business segments and application.

To establish research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.

The Email Marketing Software market study is conducted on basis of 200+ companies (leaders as well as emerging regional players) dealing in the market with purpose to understand company’s market positioning by value, sales volume and their market share at global and/or regional level.

Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. from Global Email Marketing Software market who then used for appointment generation.

Frequently Asked Questions (FAQ):
The Email Marketing Software market is expected to see value worth USD 1.4 Billion in 2023.
The Email Marketing Software Market is growing at a CAGR of 11.8% over the forecasted period 2024 - 2030.
Some of the prominent trends that are influencing and driving the growth of Global Email Marketing Software Market are Email marketing software is constantly evolving with new trends and advancements. One of the latest trends is the integration of AI and machine learning, which can help businesses to create more personalized and automated email campaigns. Interactive emails, such as those with polls, quizzes, and videos, are also becoming increasingly popular as they provide a more engaging and interactive experience for recipients. With the growing number of people accessing their emails on mobile devices, email marketing software is being optimized for mobile to ensure that emails are easily readable and navigable on smaller screens. Additionally, email marketing software is offering more advanced automation features, allowing businesses to create complex workflows that trigger emails based on specific actions or behaviours. Furthermore, email marketing software is providing more detailed analytics and reporting features, which enable businesses to track the success of their email campaigns and make data-driven decisions to improve their strategies.
iContact (United States), Constant Contact (United States), MailChimp (United States), AWeber (United States), Pinpointe (United States), Benchmark Email (United States), VerticalResponse (United States), Infusionsoft (United States), HubSpot (United States), SendinBlue (France), Pardot (France) are the major operating companies profiled in Email Marketing Software market study.
United States players are playing vital role in Global Email Marketing Software Market
Research paper of Global Email Marketing Software Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Email Lead Generation, Sales Reporting, Customer Management.
The Global Email Marketing Software Market Study is segmented by B2B, B2C.
The Global Email Marketing Software Market Study includes regional breakdown as Global (North America, South America, Europe, Asia Pacific, MEA)
Business transformation in Email Marketing Software Market has taken hold due to the confluence of several important triggers, some of them are The global email marketing software market is being hindered by several factors, including spam filters, data privacy concerns, competition from social media, lack of expertise, and high costs. The increasing volume of spam and unsolicited emails has led to more sophisticated spam filters, making it more difficult for legitimate marketing emails to reach their intended audience. Stricter data privacy regulations, such as GDPR and CCPA, can also create challenges for businesses using email marketing campaigns. While email is still a popular communication channel, social media platforms are becoming increasingly popular for businesses to engage with their customers. Limited expertise in using email marketing software tools and the high cost of these tools can also limit the effectiveness of email campaigns, particularly for smaller businesses with limited budgets..
On November 1, 2021, Intuit, a financial software company completed the acquisition of Mailchimp, an all-in-one marketing platform for small businesses. With this acquisition, Intuit aimed to become a leading provider of small business marketing tools and solutions. Mailchimp continued to operate as an independently operated entity within Intuit, with its co-founder and CEO, Ben Chestnut, reporting directly to Intuit's CEO, Sasan Goodarzi. The acquisition helped to expand Intuit's capabilities in marketing automation, customer relationship management, and e-commerce solutions.
Email Marketing Software Market - Global Trend and Outlook to 2030

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