Marketing Automation Market Manufacturers, Type, Application, Regional Forecasts, and Size and Share Analysis to 2030

PRESS RELEASE

Published March 20, 2023

Marketing Automation Market Forecast to 2030

According to the most recent report by Emergen Research, the size of the worldwide marketing automation market was USD 4.62 billion in 2021 and is projected to grow at a 12.5% revenue CAGR over the forecast period. The main element fueling the rise of the market’s revenue is the increase in demand for tailored advertising.

In addition to a complete analysis of market dynamics, the Global Marketing Automation Market study looks at both historical and current data. The major market growth driving and restraining factors that are anticipated to have an impact on market growth during the projected period are also discussed in the research. In order to offer growth estimates for the Marketing Automation market from 2022 to 2030, the Global Marketing Automation Market conducts market scenario research. The focus of the analysis is on prospective growth opportunities and challenges that market leaders may experience over the course of the projection period. The research gives particular emphasis to developing business components, specialist industries, product launches, and brand promotions that are occurring in the market

A useful method for tailored advertising is marketing automation. Instead than using generic, one-size-fits-all advertisements, personalised advertising targets particular market segments with unique and pertinent messaging. In recent days, the desire for personalised advertising has grown. More than 80 percent of customers are more likely to make a purchase from a business that provides a personalised experience. With data gathering and analysis, segmentation, tailored email marketing, and social media marketing, marketing automation can assist organisations in a variety of ways in creating and delivering personalised advertising. Since marketing automation increases sales, enhances the customer experience, and helps companies stand out in a crowded market, it is benefiting from the growing desire for targeted advertising.

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The global Marketing Automation market report employs an extremely extensive and perceptive process that analyzes statistical data relating to services and products offered in the market. The research study is a pivotal document in understanding the needs and wants of the clients. The report is comprised of significant data about the leading companies and their marketing strategies. The Marketing Automation industry is witnessing an expansion and change of dynamics owing to the entry of several new players.

The study outlines the rapidly evolving and growing market segments along with valuable insights into each element of the industry. The industry has witnessed the entry of several new players, and the report aims to deliver insightful information about their transition and growth in the market. Mergers, acquisitions, partnerships, agreements, product launches, and joint ventures are all outlined in the report.

IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse

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Some Key Highlights from the Report

Small & Medium Enterprises (SMEs) segment is expected to register a steady revenue growth rate over the forecast period. Marketing automation can help SMEs to streamline and automate their marketing efforts, saving time and resources that can be better spent elsewhere. It is a cost-effective solution for SMEs, as it can help them to reach their target audience more efficiently and effectively, which creates high demand for this automation solution among SMEs.
Social media marketing segment is expected to account for a significant revenue share over the forecast period due to the increasing trend of using social media among individuals. Social media marketing automation can help businesses to automate tasks such as scheduling social media posts, monitoring social media activity, and generating social media reports. It can help businesses to deliver more targeted, personalized messages to their followers, improving the overall customer experience and increasing the chances of conversion.
Market in North America accounted for the largest revenue share in the global marketing automation market in 2021. North America is home to a large and sophisticated market, with a high level of competition. This has led businesses to seek out ways to streamline and optimize their marketing efforts, and marketing automation has emerged as a key solution. In addition, the growing adoption of digital marketing is boosting the revenue growth of the market in this region, especially in U.S., and Canada. Marketing automation can help businesses to automate and optimize their digital marketing efforts, improving the efficiency and effectiveness of their campaigns.

Market Overview:

The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

Component method Outlook (Revenue, USD Billion; 2019-2030)
- Software
- Service

Deployment Outlook (Revenue, USD Billion; 2019-2030)
- Cloud
- On-Premises

Organization Size Outlook (Revenue, USD Billion; 2019-2030)
- Large Enterprises
- Small & Medium Enterprises

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The research report offers a comprehensive regional analysis of the market with regards to production and consumption patterns, import/export, market size and share in terms of volume and value, supply and demand dynamics, and presence of prominent players in each market.

Regional Analysis Covers:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Furthermore, the report provides the analytical data in an organized format segmented into charts, tables, graphs, figures, and diagrams. This enables readers to understand the market scenario in an easy and beneficial manner. Moreover, the report aims to impart a prospective outlook and draw an informative conclusion to assist the reader in making lucrative business decisions. The report, in conclusion, provides a detailed analysis of the segments expected to dominate the market, the regional bifurcation, the estimated market size and share, and comprehensive SWOT analysis and Porter’s Five Forces Analysis.

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