How to give your small business a virtual health check

If you are looking to get your small business off to a flying start in 2023, an online business health check can help to set you up for success.

How to give your small business a virtual health check

If you are looking to get your small business off to a flying start in 2023, an online business health check can help to set you up for success. Turning a fresh page with your small business in the new year doesn’t have to mean a complicated deep dive into business strategy or require mounds of paperwork. In just a few simple steps, you can cover off some key focus areas that can make a big difference to your small business’s online presence.

Put your best face forward online

Your website is often one of the first interactions you will have with a potential customer, so it pays to make sure it is still authentically representing you and your small business. Taking a little bit of time to look over your website content can help you identify some easy opportunities for improvement. Start with the basics like your contact details, social media links, descriptions and products. Then you can consider if the aesthetic is still relevant, and if you need to give your images or colour palette a refresh. 

Does your small business have growing pains?

If your website is noticing increased traffic or if your business has been growing, it is a good idea to check that your website hosting plan is still adequate. If you’ve experienced any performance troubles or lags on your website during busy purchase periods, you might be ready for an upgrade. Lagging websites often can test even the most loyal customers’ patience.

Email market like a pro

The cost-of-living squeeze is on in 2023, increasing competition for discretionary customer spend. Setting up an effective email marketing strategy is one way to help keep your small business front of mind for customers. Including a pop-up prompt on your website with a discount code or benefit for signing up for emails can be a great way to capture the attention of customers. For maximum effectiveness, make sure your marketing emails have a catchy subject line, a clear point of interest for your customer and are visually impactful.

Let your data do the talking

One of your best strategic resources is your small business data set. Website, sales and even social media data can be highly revealing and instructive, so it’s worth taking the time to review your 2022 performance. Identifying your busy periods and down times might tell you the best times for some new or targeted marketing opportunities or how to build in some business efficiencies.

Kick some goals in 2023

Setting some goals for your small business will help to guide your efforts and ensure you focus your precious time on the priority endeavours. When you sit down to consolidate and focus your list, make sure you are identifying SMART goals – Specific, Measurable, Achievable, Realistic and Timely. This can give you a better chance of achieving your aims.

Setting your business up for success this year does not have to be a laborious or brain-busting exercise. The practicable steps above can help you yield some actionable ideas with the power to give your business a boost.

ABOUT THE AUTHOR
Andrew Gradon
Andrew Gradon
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