SafeOpt is a platform that specializes in email retargeting, allowing businesses to send previously engaged customers emails inviting them back, to make a purchase, or just continue doing what they were doing on the site, to begin with.
Out of all modern marketing strategies, email retargeting is one of the most effective. SafeOpt’s email retargeting is so useful because they have a massive network of consumers following them, which you can immediately get access to by signing up for its service.
This post will tell you how you can use the SafeOpt platform to grow your business and some other tips for achieving success.
Visitor Engagement
SafeOpt makes it easier for you to keep your store’s visitors engaged. With SafeOpt retargeting, you can send visitors (even ones who aren’t subscribed to your site’s newsletter or email list) emails re-engaging them and encouraging them to come back to your website. If a visitor was interested in buying a product but something distracted them, then they forgot what they were doing, sending them an email could be an effective solution for getting them back, re-engaging them, and making a sale.
Consumer Network
SafeOpt helps more than 266 million Americans with their online shopping. The minute that you sign up for their service, you gain access to this network. As mentioned in the previous section, you are able to send emails to people who aren’t signed up for your store’s news list. As long as visitors to your site have SafeOpt, you can send emails to them. SafeOpt will notify you when a person using their service has visited your website. Then, the platform will give you the opportunity to send them a customized email.
Promotional Offers
When you send people emails using SafeOpt, you have the opportunity to include promotional offers. Experts agree that sending visitors promotional offers is a highly effective way of converting them into customers. After all, if an individual was interested in buying products or services from you but was unable to afford to, a promotional offer could be a great way to reduce the price and seal the deal. The promotional offers you include in your emails shouldn’t be too large, however. When you offer large promotional discounts, you risk devaluing your brand.
Price Reductions
When you use SafeOpt, you are also able to send site visitors news of price reductions. If a person was on your website looking at a specific product, then you can send them an email a day or so later if that product has been reduced in price. Sending people news of price reductions is a highly effective way of getting them to come back and buy products from you. Again, make sure that you do not drop the prices of your products too low. When you reduce product prices, you again risk devaluing your brand. If you make your products cheap (like you are trying to give them away) then people won’t want them.
Further Information
Using SafeOpt also gives you the chance to send consumers emails with more information about your business. You don’t have to send people discount codes or price drop notifications if you don’t want to. You could just send people emails that have information about your business, its mission, and what it stands for. Sending such emails can be a great way to engage consumers. You are also able to send people emails that provide more information about specific pages or products that they were looking at on your website.
Digital Marketing
Moving away from SafeOpt, another way of growing your business is digital marketing. Digital marketing isn’t something that should be overlooked. Good digital marketing could transform your business, helping you to gain exposure, and achieve industry success. There are many different types of digital marketing, but social media marketing and SEM are perhaps the most effective solutions. SEM stands for search engine marketing and includes both SEO and PPC. Social media marketing is as straightforward as it sounds, and involves making a page on social media, and using it to advertise products to your target audience. You can also make use of influencers, who primarily use social media.
Building Presence
You won’t be able to grow your business if you don’t have an online presence. Unfortunately, an online presence isn’t something that’s easy to build. For starters, you will need a website and a social media page. You will also probably want to hire a SEM service. A SEM service will make you more visible in search listings. The more visible you are in search listings, the easier it’ll be for consumers to find your products and services. When people want to buy things, they search for them using Google. SEM will get you to the top of Google’s results.
Product Development
You can’t achieve success and increase your business’s size until you develop (and refine) the products or services that you sell. Take some time to research your competition, study their products, and understand how they operate. Then, take the information that you have learned and apply it to your own business: Use it to make your products or services better. Copying your competition is something that should be done subtly, however. If you openly copy them, then you could get into trouble legally, or it could just damage your reputation in your industry.
Knowing Audience
Finally, make sure that you know your audience. Marketing to them and sending them retargeting emails will be a lot easier once you know who they are, what their interests are, and what they are looking for. If you are not sure who your audience is, then you can hire a marketing agency to help you. Marketing agencies will be able to work with you to pinpoint your target audience, and then tell you how you can reach out to them, and what they are looking for. Once you know who your audience is, growing your business’s size will become a lot easier.
SafeOpt makes it much easier to sell products online because it allows you to send emails to previously engaged site visitors and get them back. It also allows you to send news of promotional offers and price drops. However, make sure that you also focus on things like digital marketing, online presence, and product development.
