Future of Email Marketing: Can AI Write Our Emails?
Artificial intelligence has streamlined the entire email marketing process to minimize the fault lines and maximize returns.
The email has always been an integral part of digital marketing because of its affordability and direct approach. The 21st century is witnessing a trend where systems are automated with the help of artificial intelligence, and that includes email marketing. Aquibur Rahman, CEO of Mailmodo, explores the role and scope of AI in email marketing.
AI in email marketing can have several unique benefits, such as higher conversion rates, personalization, automation, and data analysis. The use case of AI in email marketing is rapidly growing among email marketers. This post will help you understand the present scope and potential applications of AI in email marketing.
How Has AI Started Entering Email Marketing?
Artificial intelligence has streamlined the entire process of email marketing to minimize the fault lines and maximize returns. Here, AI can be used as an umbrella term for varied technologies that allow machines to understand, adapt and process information.
See More: Are Group and Voluntary Providers ready for AI?
Auto-detecting fundamental information
People are more likely to open the emails they find interesting or relevant to their needs. To ensure that prospects open up the email, AI offers the capability of streamlining personalization beyond just adding the client name to an email. This can happen because AI can predict their interests based on their data and past behaviors. Moreover, it would help in suggesting those products or services that are based on clients’ needs.
Helps avoid trial and error
In digital marketing, optimization is key to garnering as much as customers. Optimization depends on how your customer in the email list behaves. AI can keep your email list updated by clubbing the database for outdated contacts.
Email marketers analyze data, experiment, and use their previous experience to find an optimal time to send emails. However, to optimize the optimization process, AI can collect data on earlier email campaigns and find the best delivery times down to the individual level. You will witness that your clients will automatically receive the email at a time when they are most likely to see it. Major firms use AI to predict the right time to send emails to clients depending on demographic, gender, active online time, etc.
Automation of redundant processes
Automation is just not limited to sending bulk emails with a significant level of personalization but also in the writing and building stages of email newsletter creation. AI can analyze and create subject lines that are more likely to be opened and compile body copy, images, and curated links to make an email campaign effective.
AI can help in saving a substantial amount of time and money. An AI-generated email campaign can be put together much faster and efficiently with a tiny margin of error.
Increased engagement
Often email marketers manually test the different combinations of subject lines, email bodies, and images to find the perfect email for a specific audience. This is indeed a tedious task that involves a lot of the workforce and is prone to errors.
AI can improve this process by rapidly generating email content that would bring the best results in open rates, conversion, and revenue. AI reduces the margin of error and needs less manpower to handle the task, thus saving precious time and allowing you to work on other combinations of emails.
Send-time optimization
AI can help you send emails automatically to the right customer based on your customer’s activity history. It removes the guesswork and avoids sending emails too frequently or too few. AI technology can also factor in time zones, downtimes, and personal habits to precisely calibrate your email schedule.
Can AI Fully Replace Email Marketers?
Given that email marketing plays a very significant role, it is no surprise that the use of Artificial Intelligence is rapidly growing amongst email marketers. AI helps frame email marketing strategy as it can analyze big data much more efficiently than a human. Moreover, it reduces the company’s cost of handling the workforce and other overlapping systems. The big question remains, can AI fully replace email marketers?
While we do not know what might happen in 2080 (it could even be an AI vs. human war!), it is essential to remember that AI is just starting out now. It cannot decide what kind of campaigns one should run based on other company growth/success metrics and vision. AI can add content blocks, sure, but emotion and empathy are lacking in these tools. So you can have machine-generated, data-driven email campaigns, but they cannot replace proficient thoughtful email marketers.
Future of Email Marketing in Harmony with AI
Machine learning and AI are becoming a major part of email marketing, and advances in both forms of technology have made marketing automation a reliable option at the behest of companies. Email is already in the midst of a dramatic transition following the introduction of AMP email technology. Leading-edge tools let you transform static emails into fun, interactive experiences for users. With such a track of innovation in email, AI-powered email marketing thus may be a closer reality than people assume.
AI in email marketing will help most businesses to understand the profitable elements of an email strategy. They can easily tailor email messages to a specific audience based on customer data. AI-driven techniques such as smart segmentation, email automation workflow, and optimized email subject lines can help in increasing CTRs, conversion, response, and open rates. Therefore, to efficiently work on a system that rapidly analyzes big data and performs multiple tasks in no time, AI will be utilized on a large scale by small and big corporations.
See More: The Future of Self-Service Drug Label Information with Natural Language Processing
Conclusion
Email marketing, being the most affordable and the easiest way to increase traffic, is here to stay, and AI could be a huge booster. AI can combine data analysis, personalization, copywriting, and deployment into one streamlined process that will have an enormous impact.
As customer relationships are no longer built on isolated interactions but a human-centric approach, giving a personalized experience involves a lot of intelligence and informed decision-making. Incorporating AI in your email marketing strategy will not only help you humanize the content and sharpen the timings of emails but also predict user behavior and the subsequent action that you should take.
Do you think AI could replace email marketers in the near future? Tell us on LinkedIn, Twitter, or Facebook. We’d love to hear from you!
MORE IN ARTIFICIAL INTELLIGENCE
