Email marketing is simply a systematic way of sending marketing or commercial messages to people using the electronic mails. They target the audience to promote special business offers, new products, schedule meetings (webinars), educate the public on certain issues of social concerns etc. It is one of the new technological adaptations by most thriving businesses that turns one time patronizers into regular customers and craving business fans.
![Naira and dollar [Ripples Nigeria]](data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20width%3D'100'%20height%3D'100'%20data-ring-placeholder%3D'1'%3E%3C%2Fsvg%3E "Naira and dollar [Ripples Nigeria]")
Email marketing allows businesses to keep their customers regularly informed on new developments and strategies usually in the form of a newsletter. It is an effective sales driver for maximum productivity.
Importance of email marketing
Email marketing is important for the following reasons:
Sending mails to your audience is not complete without a CTA that should take the user to your business/company’s website/blog page thereby building up the website's ranking in the search engine spaces.
It has a way of enhancing your sales by creating enticing content that could spur your audience into taking positive actions to purchase our goods and services. Make sure the content of the marketing mails sparks their interest in taking necessary actions.
Email is the only platform that allows you to present your products/services to customers without paying for it. It only requires your Mobile Data usage and nothing more and also reduces repetitive or mundane tasks.
A contact list contains the emails of all your prospective clients and customers which forms the bedrock of email marketing campaigns. Email marketing helps you to keep interacting with your customers (i.e offering good customer service interaction).
With email marketing, you can easily brand your emails. You can even use your emails to get useful feedback on your brand. It makes for a quick survey of the product and services you offer.
Types of email marketing
The following are the various types of email marketing, out of which one can choose any:
1. Welcome email
2. New content info
3. Event invitation
4. Email newsletters
5. Product update email
6. Co-marketing email
7. Seasonal campaign
8. Post purchase/confirmation email
9. Form submission/Thank you email
10. Lead nurturing
11. Re-engagement campaign
12. Connect via social campaign
To effectively run email marketing campaigns, the following are the essential basics/requirements:
A database of email addresses and contact of individuals with interest in your brand.
ESP helps you design and manage your email marketing.
Use email marketing to achieve your business goals and objectives.
1. Procuring email list
2. Tough competition
3. Delivery and response issues
4. Some tricky rules and regulations to navigate.
Email marketing is one of the best ways to boost your sales as you get to place your brand at the forefront for potential clients to have access to.
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