MarTech Innovator Mobiz Launches Personalized SMS Marketing Tool for Small and Medium Businesses
Mobiz, a startup that dynamically integrates hyper-personalization into mobile marketing, announces the launch of its flagship SMS marketing service and tool aimed at empowering small and medium-sized businesses (SMBs) with a product that is easy to use and affordable.
Mobiz allows users to harness the power of personalized marketing and SMS delivery by creating and sending customer-unique, customized and templatized landing pages. The platform also offers features that enable businesses to compliantly capture customer information to build and enrich their subscriber lists. This enables business owners to grow their client base and establish more meaningful connections to their existing community by offering content relevant to their needs through personalization.
The adoption of SMS marketing has accelerated in recent years, and businesses are reporting incremental revenue as a result. According to eMarketer, retailers have experienced a 30% to 60% increase in total owned channel revenues after implementing SMS in their marketing mix, as it has higher open rates than other channels such as email. With Mobiz, SMBs across many industries can access this influential channel without expanding their teams or incurring high costs.
“SMS marketing and dynamic personalization used to require a huge marketing department and tons of money to implement, not any longer. Mobiz allows them to have the capabilities of an enormous marketing department at their fingertips thanks to our simple, inexpensive, and powerful tool,” says Greg Chen, Mobiz co-founder and CEO.
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Powerful Customization, Data Gathering
Mobiz’ end-to-end campaign builder offers a code-free and easy-to-use interface with highly customizable templates that adapt to a wide range of industries and dynamically personalize for each recipient. After a campaign is sent, results and analytics provide insights into customers’ behaviors and responses, which help improve the performance of future campaigns.
Given the recent enhancement of privacy policies in some of the biggest tech companies, accessing customer data collected by third-party companies will become increasingly difficult. This change makes the feature crucial going forward as SMBs will have to rely on the information they can gather from their owned channels with their client’s consent.
Mobiz safely handles businesses’ databases and compliantly helps them generate first-party data, which companies can then capitalize by turning the information into customer intelligence and enhanced experiences.
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