Creating an email marketing strategy is one of the greatest moves you’ll do for your business today. Why? Because it works.
People exchange billions of emails a day and that they will still do so.
The number of emails sent daily is growing and is predicted to succeed in a whopping 320 billion daily emails by the year 2021.
This just goes on to point out that email is here to remain.
Email marketing remains one of the foremost effective ways of engaging and reaching prospects, retaining customers, and inspiring them to require action. This post offers some recommendations on the way to improve results from your email marketing campaigns and optimize performance.
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1- Build A List
Prior to any email marketing campaign, you would like to create an audience to send your email by building an email list. Start by asking yourself why your audience would check in for your emails, then use this to create an inventory.
This can be done any number of ways, from employing a lead generation form on your site, offering an incentive like exclusive content or special offers, and sending the e-mail to your existing client list, to employing a pop-up sign-up box on your site, or asking followers to check-in via social media. Find what works best for you to create an inventory of prospects.
2- Encourage Readers To Reply
Unlike spam, email marketing opens the door for meaningful conversations with real people curious about your business. Just throwing information to leads and clients may be a waste of your time, so confirm you usually specialize in these three variables:
(a)- Irresistible subject lines – Speak to readers directly and promise them something that stands out from the opposite emails in their inbox. the simplest thanks to set about this is often with automated solutions that personalize your emails (which we’ve written about in-depth).
(b)- An entertaining and distinctive voice – simply because readers open your email doesn’t mean they aren’t queued up to quickly delete it. Always confirm your message seems like it came from a true one that cares, not some faceless marketing machine.
(c)- Targeted content – Segmenting your email lists by reader demographics makes it easier to make a message that basically resonates together with your readers’ needs and interests, which makes them more likely to require a suggestion, engage with you, or maybe to pass it onto other prospective clients.
The focus of those points is to encourage recipients to reply. Sometimes meaning they click on a link in your message, but whenever possible, encourage them to truly answer your emails. That’s a surefire thanks to showing you’re interested and aware of what your subscribers need to say.
3- Get Personal
Personalizing your email for each individual recipient can improve open rates, engagement rates, and click-through. Write as if you’re writing personally to at least one person by using the recipient’s given name, speak directly using ‘you’, and log off together with your personal name instead of your corporate name in order that the email is coming from a true person.
You can further make your email more personal by using personalised past purchase data to tailor the e-mail to what the recipient engages with. this may create more impactful emails as you send relevant messages associated with their unique interests.
4- Insert Links
Insert links in your email to drive traffic to a landing page, send users to a blog post, or send people to a selected offer or product on your site. These will work together with your CTA to encourage users to hold out different actions to find out more about what you’ve got teased in your email.
5- Make It Easy To Unsubscribe
It may seem as if you’re isolating the “conversation” by giving clients the prospect to cop-out, but if a user wants to get rid of their name from your lists and can’t do so easily, they’ll flag emails as spam, which can cause you problems within the future.
6- Track Your Data
Some results may don’t have anything to do with platforms and content. Keep an in-depth eye on your data, like what percentage of email addresses were undeliverable or what time of the day people opened your message. These tiny details will tell you tons about your email’s performance.
If you’re using Google Analytics on your website, tagging your emails with custom campaign tracking can show you ways they’re driving traffic to your landing pages and the way those visitors behave once they arrive on your site. Equipped with this powerful information, you’ll now really tailor your marketing message to people that will use it.
7- Test Design Elements
Test which email formats get a greater open rate, click-through, and engagement. Does your audience prefer text-only emails or fully designed HTML formatting? Do they interact better with images or simply simple text? Which colors and typography? what percentage sections do they read before losing interest? Do the colors and positioning of your CTA affect its click-through? Send to your audiences to check what works best.
8- Make Your Emails Mobile Friendly
Gone are the times when consumers were hooked into their computers or laptops to see their emails. Today, things are different.
Mobile devices are dominating the technology landscape. Even Google agrees thereto with their Mobilegeddon algorithm update.
This means your email templates need to cater to mobile users so as to ascertain targeted results.
