You can be on Entrepreneur’s cover!

The 5 Best Digital Marketing Strategies to Empower Your Business What you can do to up your digital marketing game today.

By Leyes

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

How digital marketing can change the game

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you're able to forge more personal relationships with potential customers.

Related: Here's How to Plan Your Digital-Marketing Strategy and Set Budget ...

Digital marketing strategies

1. Create a killer content strategy

80% of shoppers say they prefer to receive company information via articles over advertisements. That means they'd prefer to gather information about your brand organically rather than through ads. What's more, educating buyers has been proven to help convert sales. So take time to study your analytics and your competition. Make a list of topics that relate to your business and your target audience. Then, create content that aims to provide value to your customers. Whether you share the content on your blog or social media, be sure to track how it does and adjust your content plan as you go. Pay close attention to shares and tags - this type of organic spreading is key.

2. Make the most of your email list

Email marketing can have an ROI as high as $44 for every $1 spent. There's huge potential there. So focus on building your email list - offer a discount or free download in exchange for emails. Host contests and giveaways, and shamelessly plug your newsletter. As you plan your email marketing strategy, keep subject lines short and make emails interactive with gifs and polls. With emails, short and sweet is the name of the game. Include personalized details and make sure it's mobile-friendly. Finally, make sure you have a strong landing page for any click throughs, so you can close the sale.

3. Use social media to create relationships

Most people under the age of 65 are on at least one social media platform. Social media is an excellent place to share content and build a reputation. Customers use social media to inform their purchasing decisions as well: 54% of people on social media use it to research before purchasing. 71% say social media referrals make them more likely to purchase. So don't miss out on the free advertising you get from having social media profiles. While you're there, study the analytics and demographics to ensure you're sharing the right content for your target audience.

4. Step up for a social cause

If you're not sure what to share on your blog or social media, share about any social causes you stand for. Maybe you donate a portion of sales to a certain charity. Maybe you have a monthly volunteer day for your employees. Perhaps you're going plastic-free with your packaging - whatever it is, share content that relates to the cause. Share why you care and how your audience can get involved. Most importantly, share how you'll continue to support in the future and the impact of your support.

5. Use remarketing/retargeting

Have you ever googled something and then seen ads for it everywhere afterward? That's because of remarketing, also known as retargeting. Using this tactic makes site visitors 70% more likely to buy. It works by displaying ads on other sites to people who have already visited your webpage, urging them to head back and buy that item they were looking at. It's an effective way to ensure you don't miss out on potential sales.

Related: Here's How You Can Have a Perfect Digital Marketing Plan

Final thoughts

Digital marketing is a powerful tool that you should should keep in your repertoire. There are several areas to focus on, so try not to get overwhelmed, especially if you own a small business. Start with one and work your way out. Most importantly, track your progress by studying analytics and be open to adjusting your plan as need be. When you share content that your customer base wants to see, the results will follow. What can you do to up your digital marketing game today?

Related: 4 Sure-Fire Digital Marketing Strategies To Use in 2021

Leyes

Chairman of Leyes Empire, CEO of Leyes Media and VVS

Kevin Leyes is the chairman of Leyes Empire and the founder and CEO of Leyes Media, a social-media marketing and public relations agency and VVS, an urban jewelry company.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.