Email marketing is one of the most cost-effective ways of digital marketing. This marketing trend has been around for a long time and is there to stay. Although, there have been developments in this area with the introduction of new technologies. Let’s look at the following free email marketing services review, written by our guest post topic author Alex Lysak from Scanteam.
1. HubSpot Email Marketing
HubSpot is famous for its automation platform. It has also launched its free tool to support small businesses’ email marketing. Whether it’s a promo campaign or a thank you email, the free version accommodates it. You will find it easy to use as it has a drag-and-drop editor. The templates will also save your time and effort.
2. Sender
Sender is also a popular choice in free email marketing services. You don’t need to know HTML to create excellent newsletters in it. You have an option to select any template and tweak it to your requirements with your graphics and text. You will also get a chance to send personalized newsletters to each recipient. You can also track if and when a recipient opens the email.
3. Sendinblue
This email marketing service comes with additional features such as Customer Relationship Management (CRM) and a landing page creation. You will get to choose from many design templates for impeccable-looking emails. You get to preview your emails before sending them. You also get additional features of A/B testing and segmented lists to generate an optimized target audience.
4. Omnisend
This eCommerce marketing tool has many advanced features. When you opt for a free plan, you get only the email tool sufficient for small and medium businesses. You get to automate and time your emails as per the customers’ preferences. You also get detailed insights into the audience. You can design visually appealing newsletters and also include scratch cards or gift coupons within the emails.
5. SendPulse
Sendpulse includes various marketing tools, including emails. You can choose from many templates and customize them in the drag-and-drop editor. You also get to automate and time these emails according to various factors. You also get an option to track any subscriber’s open, click, read, and unread rates. You can also personalize the emails according to various factors like name, age, gender, etc.
6. Benchmark Email
Benchmark Email is an excellent email marketing service provider for creating unique visual content for all devices. You can easily edit the images that you add to the email. You can add stickers, effects, and text to the content. You have a choice of many templates categorized according to type, industry, and occasion. You can also use the HTML editor if you know HTML.
7. Mailchimp
Mailchimp is a great email marketing tool. Its free feature enables you to send customized and scheduled emails. You also get insights into the targeted audience. You can design the emails easily using its Content Manager option. You also get to automate your emails, whether they are welcome emails or order confirmations.
What is the best email marketing service for small businesses?
These free email marketing tools are an excellent choice for small and even medium businesses. For small businesses, HubSpot and Sender are easy-to-use services.