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10 Most Effective Digital Marketing Activities for Sure Shot Results by DigiExcel
Digital marketing is one of the best ways to boost your brand awareness and increase your brand engagement. There are several digital marketing tricks and strategies that are bound to give the best results. Thus, here we bring to you the 10 most effective marketing strategies that you can apply to your business and make it boom.
1. Devise a foolproof SEO strategy: SEO can make your business go from rags to riches in a short span of time. A foolproof SEO strategy comes into form when you know what your audience wants. Making your content specific for your prospect customers is very important. A perfect SEO strategy can do so much more for your brand than just making your content rank in the featured snippets. A good SEO strategy allows you to be discoverable to your target audience with ease. It allows Google bots to discover your content and categorise it accordingly. Thus, with the right SEO strategy, you can easily boost your brand engagement and awareness in a short span of time. DigiExcel, having its headquarter in JMD Megapolis, Sohna Road, Gurgaon, is known as the best seo company in gurgaon with a proven track record of bringing clients websites in google top positions through prefect strategy.
2. Pay Attention to the Content: It is a proven fact that content is king. If you have original and knowledgeable content to offer to your audience then you can expect that they will engage and interact with your posts for sure. Content that has been formed with an intent to deal with the pain points of the audience is the content that Google likes to display over their search results. Google promotes the kind of content that not only has the right keywords but serves a good amount of new knowledge to the users. A sure shot digital marketing strategy that never goes off trend is delivering content that introduces your readers to new concepts and educates them about a topic. Content is the most subtle form of advertising for your product. Thus it is important that you write authentic and engaging content for your audience.
3. Interact with your Audience: Communication is a two-way process. If you want to be more reliable to your audience, then you must build a strong bond with them. The best way to improve upon your services is by getting a first-hand review from your audience. Only the customers who have used your products will be able to let you know about the pros and cons of your services. Thus, interaction with the audience will help you improve on the services and allow you to be more reliable to the customers. Interaction is the best way to boost your brand awareness and move one step ahead of your contenders. Social media accounts like Instagram and Twitter help to do just that.
4. Optimise your Website for Smartphones: Almost every household in our country has a smartphone. The wave of smartphones started a long while back and we have come far in this line. The fact that 63 percent of the population of our country is composed of people who are less than 35 years old, it becomes obvious that the number of people who own a smartphone in our country would be huge. And considering the advancement in technology, we can expect that the number of smartphone owners in our country is bound to rise up exponentially. This calls in for a need for websites that are optimised to work over smartphones. You can optimise your website by using tools like the Google mobile website tool, Google’s mobile-friendly test and many more. Get in touch with the top digital marketing companies in gurgaon or near you to discuss the best strategies to opt to optimize your website for mobile phones.
5. Add Videos to your Website: Videos make up the best form of content. Videos can easily grasp the attention of the viewers. The content that is shown in the form of videos is easy to recall and retain. Videos can give life to the content and help you attract a large crowd. While not everyone has the time to read the content, videos are easily accessible to all. Thus, it is important that you are able to make the content that engages your audience. Videos are interactive and you can use the art of storytelling in your videos to make your content more compelling for all types of users.
6. Paid Promotion still Works the Best: Paid promotion is the kind of advertising which allows you to promote your brand for a set amount of money. Paid promotion is of different types and mostly uses online platforms to display ads for your services. When you use paid promotion to promote your brand over online platforms, you can select the platform according to your target audience. Paid promotion can be PPC type, CPC type and many more.
7. Influencer Marketing: Researches show that for every one dollar that is spent on influencer marketing, the revenue generated is 20 times the original investment. Influencer marketing is one of the most clever ways to market your products online. Instead of communicating directly with your audience, you can pinpoint key leaders of a community and deliver your message to the target audience through them.
8. Email Marketing: Email marketing is one of the most personalised ways to market your products. It allows you to contact your audience directly. What makes email marketing an effective strategy is that it allows the brand to connect with the users in the most personal way and it helps the users in touch with all the latest happenings as well. You can do so many things when you plan to devise a perfect email marketing strategy for your business. There are several online tools that allow you to send personalised newsletters to your audience. For instance, Amazon has the best email marketing strategy which works on acquiring data from the users based on their behaviours and sending them personalised newsletters. The older the user the better the data information about them.
9. Market for your services through social media: The concept of socialising through social media platforms is viral. A huge chunk of our population is active over platforms like Instagram, Twitter and Snapchat. And if you want to increase your brand awareness then there is no better option then introducing yourself to an audience through social media platforms. Social media marketing makes up the best strategy for both startups and established businesses.
10. Use Voice Search Optimisation: In the present scenario, more and more people are turning towards smart devices that run with voice commands. With our generation transcending towards a smart future we can expect that Google will prefer the sites that have been optimised for voice searches instead of the ones that are not. Thus, it is important to use voice search optimization over your website to boost your website engagement.
About DigiExcel: a 360 degree digital marketing company based in gurgaon, serving its clients worldwide. With 15+ years of experience in lead generation, search engine optimization, branding, email marketing, or other digital marketing activities, DigiExcel is known for providing the right solution to clients of all walks of life. No matter whether you are planning to enter the digital arena or looking for some result driven digital marketing activities for your existing business, consult it with us to bring your trade to the next level. We do not apply the plain vanilla approach but come up with the perfect solution when it comes to applying digital marketing strategy, “Gitesh Chawla, Founder & CEO - DigiExcel”. Follow DigiExcel on social media to get the latest updates and digital marketing trends.
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