3 Essentials for Successful Email Newsletter Marketing
Email marketing sounds easy
There are plenty of email providers out there. All you have to do is choose one, sign up and start sending your emails. It’s simple!
Unfortunately, email marketing isn’t quite as straightforward as this. If you want to achieve the best results from your email marketing then there are three issues you really need to consider.
1. Onboard your prospects
Rather than just sending standard material to new newsletter subscribers, you should make them feel welcome. Here are some of the ways that you can do this:
- Send them a welcome email, thanking them for subscribing
- Make sure they receive their incentive and encourage them to read it and act on it
- Let people know what to expect in your emails: give them some teasers to look forward to
- Set up some introductory auto-responders to tell them the basics about how you can help them
2. Monitor engagement
Most email software will produce reports so you can see exactly who has opened an email and who has clicked on any links. As a result of this, you may choose to send different information or emails to your most engaged subscribers, or your least engaged subscribers. Good email software can automate this process for you.
3. Use other channels to communicate
Once you know your most engaged readers, reach out and contact them personally. Here are some of the ways that you can do this:
- Send them a personal email
- Connect with them on social media and direct message them
- Send them a card
- Give them a call
If you don’t have all their details you can often work out an awful lot from their email address and their social media information.
Create fans, not readers
If you carry out these strategies you will have a much more engaged list of prospects. Best of all, you will start creating 1-2-1 relationships. It’s those relationships that create more business.
P.S. See how my newsletter works by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
And learn how to create a powerful social media profile: check out my book "Five steps to creating a social media profile that generates business".
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
