The marketing business has changed a lot over the last few years. Especially with the huge success of various social media platforms as effective marketing tools, you no longer market your business as you did a decade ago.
What hasn’t changed much, however, is the effectiveness of email marketing campaigns. Although the traditional email format feels relatively old as compared to the modern-day marketing options, it still remains one of the most powerful and effective ways of communication between marketers and their leads.
Email marketing gives you the opportunity to land directly into your subscriber’s inbox without depending on any third-party platforms like Facebook, Instagram, Pinterest, etc. This means if used strategically, it can help you convince your leads to take action on your website right away and boost your conversions.
But for that, you first need to build a strong email list for your business. Not sure how to do that? Don’t worry. Here are some amazing ways to build a powerful email list like a pro, even without hiring a professional.
1. Use a Coming Soon Page Before Launch
Do you know that you can start building your email list even before you launch your website? All you have to do is create an amazing Coming Soon page for your domain name as soon as you purchase it and hit the publish button.
This will help you get a head start on growing your email list even when your site isn’t ready to go live yet. You can use it to build buzz and create excitement amongst your visitors about your upcoming site.
Use a nice title and a subtitle to give people an idea about what to expect. Make the page as attractive as you can. You can use images, countdown timers, a progress bar, or any other element that makes your page more appealing.
Then add a catchy CTA (call-to-action) to collect your visitor’s email address. People will instantly submit their email addresses in the hope of being notified when the site goes live.
2. Offer Lead Magnets
Offering lead magnets to your visitors is a very effective way of building a solid email list for your business. A lead magnet is an incentive that you offer to your potential buyers in exchange for their email address or other contact information. It acts as perfect bait to lure your visitors into submitting their contact details.
And since your visitors can get something in return simply by submitting their email addresses, they don’t mind doing it either.
There are various types of lead magnets. You can offer a digital download, an infographic, a PDF download, an audio clip, a case study, checklists, or any other digital download that complements your business.
3. Host Giveaways
Another brilliant way of growing your email list is to host giveaways. People love free goodies no matter what they are! It doesn’t have to be anything expensive. Just try giving away something that helps people solve their problems.
Publicize your giveaway using your social media profiles by tweeting about it, going live on FB and Instagram, or simply by updating your status. You’ll see hundreds of people participating just for the gift that you’re distributing.
You can use this opportunity to collect their email addresses and grow your email list. Just let them know that they can participate in the contest only if they submit their email addresses.
4. Create Gated Content
Adding gated or locked content to your website is another amazing way of growing your email list. To read this content, your visitors will first have to unlock them by submitting their email address.
But to convince people to do that, you have to add a great introduction that can hook your readers. By engaging them with a great start, you can encourage them to unlock your content so that they can continue reading further.
Some bloggers write free blog posts for beginners and lock their advanced tips. Anyone who’s interested in reading them would have to submit their email address before they can read more. You can do that too if you want.
5. Add Exit-Intent Popups to your Website
You can also add exit-intent popups to your website to collect your visitor’s email addresses. By adding these popups, you enable your website to detect the activities of your visitors based on their cursor movement.
As soon as the site detects the visitor’s intention to exit, it will immediately and automatically display the popup with a message that you’ve added for your audience. This will help you attract your visitor’s attention just when they are about to exit your website. It’s a great way of retaining your leads for longer and decreasing your bounce rate.
You can also use them to boost your conversion goals. It can be to grow your email list, increase your subscribers, get more downloads, or whatever your business goal is.
6. Scrub Your Email List
The success of your email marketing campaigns depends entirely on your open rates. And it’s a known fact that not everyone on your list is going to open your emails. Let alone read them.
So what’s the point of having these email addresses on your list. That’s when email list scrubbing comes into action.
You might have a really long email list. But to convert it into a solid and effective one, you have to clean it from time-to-time. This will ensure that whatever data you have is useful for your marketing tactics.
Email marketing is one of the most effective ways of marketing your business. But building a powerful email list isn’t that easy. It takes a lot of time, effort, and patience to have a solid email list that works for you.
The tips discussed above can make it easy for you to build a powerful email list that can help you reach out to your target audience and effectively turn them into leads and long-term customers. So use them now and see how your list doubles up in no time.
