Best Practices To Improve Your Law Firm Email Marketing Open Rates
Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the Content Marketing Institute, 69% of marketers send email newsletters, and 68% send emails with other content. That means there are a lot of emails landing in your recipients’ inboxes. Here are our tips on how to improve the open rates for your law firm email marketing efforts.