All You Need to Know About World-Class Email Infrastructure

As a rule of thumb, marketing teams don’t set the infrastructure up on their own, leaving the technicalities to the IT department. Having said that, whether you are a marketing manager or a business owner, an understanding of how all the wheels of the infrastructure machine work together will help you get insight into the campaign’s performance.

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?

Email Marketing Ideas for E-commerce Websites

Email marketing and e-commerce are mutually reinforcing elements. While they can exist independently, they are inseparable when it comes to online sales. Here are 3 strategies to incorporate.