3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

Email Still Sells for Digital Marketers

Partly as a result of the continuing pandemic's hit on retail sales, email is proving to be a vital marketing tool -- with social media a close second.

Market Smarter, Not Harder, with Automated Messaging

Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here's why.

Email Marketing Through an Economic Downturn

Email is a particularly reliable, strategic channel in uncertain economic conditions, as we’ve seen with COVID-19. That said, it’s important retailers align email messaging and turn to traditional best practices when the economic future is uncertain.

How Often Should You Be Sending Out Email Newsletters?

Email newsletters communicate product-focused and informational content to your business leads or customers, depending on the goal. Despite flooded inboxes, email newsletters are considered the most effective marketing tool for online businesses.

Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities this Holiday Season for eCommerce

According to Digital Commerce 360’s annual retail holiday survey release in September, 33 percent of retails are projecting that web sales will increase by as much as 24 percent this holiday season – notably due to the pandemic and the continued shift to online shopping.

WHAT DOES EFFECTIVE B2C MARKETING LOOK LIKE NOW?

Clearly, the stakes are higher than ever for getting digital customer touchpoints right. To create effective messages and ensure a successful shopping experience, the key is to put people – your customers – first.

HOW TO REDUCE ABANDONED E-COMMERCE CARTS WITH E-MAIL MARKETING

Learn the leading causes of cart abandonment and 10 ways to improve your marketing strategies to convert abandoned carts into online sales.

Build Your Email Subscriber List From Scratch With These Amazing Lead Magnets

Don’t know what a lead magnet is or what lead magnet should you be using?Then Read the article.

The Best Marketing Automation Software for 2020

Digital marketing means choosing the best route to specific customer audience segments and doing so across a constantly changing landscape of channels.

Better Business Impact Report: The next frontier of online retailers

Business owners have an opportunity to change the narrative of their company, from just trying to survive to thrive during difficult times. This report takes you step-by-step on how to bolster your business's online reputation, improve customer communication and build trust, and how operating with integrity and honesty can differentiate your business.

WHAT HAVE THE TOP ECOMMERCE TECHNOLOGY VENDORS BEEN UP TO

And how are those vendors helping online retailers? The 2021 Leading Vendors to the Top 1000 Report explores just that. It also ranks the Top 10 vendors based on their number of clients in the Digital Commerce 360 Top 1000 across 24 vendor categories, uncovers exclusive results from a Digital Commerce 360 technology survey of e-retailers and much more.

A MULTI-TIERED APPROACH TO ECOMMERCE MARKETING LEADS TO HIGHER CUSTOMER LOYALTY

Consumers receive marketing messages from nearly every device and website they visit, often leaving them blind to some of the ads retailers purchase. But retailers can connect effectively with customers if they learn how to utilize data to their advantage and reach shoppers where they are already browsing.

How to Monetize Your Transactional Emails [The Complete Guide]

Transactional emails are crucial to your customers and therefore have a higher impact than your email marketing efforts. To prove that point, we’ve collected some statistics on how transactional emails perform.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

2020 Holiday Email Marketing Starts Early

According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday email marketing now.

Seven Ways To Bring The (Digital Conversion) Heat This Summer

To help, I’ve put together a few conversion-friendly ideas that you might want to implement while you’re considering your brand’s next steps.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

MAILCHIMP’S NEXT COOL FEATURES MIGHT BE BUILT BY OUTSIDE DEVELOPERS

Chief Marketer surveyed 147 marketers in February and early March, and 494 in late April and early May.

HOW E-MAIL MARKETING WILL EVOLVE IN THE NEXT FIVE YEARS

Ever since the first email blast was sent in 1978, email marketing has been evolving to keep up with changing customer expectations and technological developments.