Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

As it played out, Black Friday and Cyber Monday e-commerce sales were up slightly from the previous year's unusual dip. Accounting for inflation, however, indicates the increase in sales was due to the cost of goods rather than an increase in shopping. Cost effectively securing early holiday sales was important, and when it mattered most, brands seemed to shift back and rely more on established and consistently performing opt-in channels like email and SMS — and it worked.

Retention.com Welcomes Tyler Paschke as Vice President of Data and Analytics

Retention.com's cutting-edge technology helps DTC eCommerce businesses grow by unlocking new, high-intent customer cohorts. We help Shopify businesses identify abandoned-cart and browse-abandonment shoppers and convert them into loyal customers by leveraging existing marketing and automation flows, which can 10x abandonment revenue alone. Tyler brings his wealth of experience to help Retention.com's DTC eCommerce clients ensure their email marketing campaigns to abandoned-cart and browse-abandonment prospects are as effective as possible, without facing deliverability issues.

5 Ways Distributors Can Compete with the B2B E-Commerce Giants

In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor. Here’s how you can level the playing field.

Email Marketing Tools with AI features to Transform Your Business

In this post, we are bringing together the host of the finest AI tools that are creating a high-converting email, saving most of your writing time, and generating better content in just a few minutes. Let’s take a look at these email marketing tools with AI features.

Top 10 Live Chat in E-commerce in India 2023

Live chat service software has been made available for e-commerce, allowing your company and potential customers to communicate in real-time. The use of “Live chat software” in your company will make it simple to connect with potential clients, which is one of the incredible ways to increase your leads.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Attentive launches SMS Marketing sol. for Salesforce Commerce Cloud

Attentive’s customers can now benefit from highly personalized and targeted experiences for brands when connecting Salesforce with Attentive

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital landscape.

Marketplace SEO: A Guide To Optimize Listings

There’s no getting away from it: SEO is vital for your marketplace website. While building SEO on your marketplace site has its challenges, it will help your products and category pages rank for the competitive keywords you otherwise have to pay for. Your efforts will bring in more organic traffic to your site, and help improve revenue and conversions. I’m sure these tips will help you rank well on search engines.

5 Effective Demand Generation Examples to Learn From

Using demand generation campaigns, you may raise your company’s profile, drive more traffic to your website, and close more sales. Sales and marketing departments may now work together as a cohesive unit instead of working in separate silos. So, if you want to build a strong consumer base, take the time to go over the information in this post.

How EOS Hospitality drove $35 million in direct revenue with Revinate

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

How swelling software stacks are becoming the new hidden cost of progress

Maropost, a new-age tech company, found early product market fit by providing unity to the fragmented in marketing automation, retail/ wholesale, e-commerce, and logistics.

How to Attract Leads Through Instagram

Instagram, with its large and engaged user base, can be a very effective marketing tool for businesses. It can not only help you promote your products and services but can also help you attract leads to your business. Being a powerful visual platform with over 500 million active users, it enables brands to reach a wide audience with highly targeted content. Through effective Instagram marketing, businesses can create relationships with potential leads and nurture them into becoming customers. Additionally, Instagram offers various tools such as ads, stories, and influencer marketing, all of which can help attract leads and increase brand awareness.

Top lessons learned from the eCommerce industry in 2022

The E-Commerce industry is growing faster than ever. With the right intent and efforts, you can make the most of the vast opportunities it provides with respect to scaling and marketing your product. There are a number of strategies and practices when it comes to e-commerce that can be put to use. The key is to realize it is the customer you cater to, by making the entire process of buying and selling as user-friendly as possible. Consumers completely altered their method of buying items during the lockdown, forcing companies to invest aggressively in digital marketing and other growth strategies. The E-commerce industry is currently one of the fastest growing industries in the world. The field is ever-changing with rapidly evolving technologies, trends, and competitive environments

How retailers can beat the post-holiday sales slump

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

BOTS, Inc. is Offering ChatGPT and OpenAI Services for B2B Customers

ChatGPT is an AI model trained on a large fraction of text from the internet. It uses a deep learning technique called Transformer, which allows it to generate natural language text similar to human writing. ChatGPT can help translate language, answer questions, summarize text, write creatively, and more. The BOTS, Inc. team will help with ChatGPT integration into the customers’ website and e-commerce. With this integration, organizations can create content-rich, human-like conversational consumer experiences without engaging live agents, thus avoiding high costs. ChatGPT can help businesses by automating repetitive tasks and providing more engaging interactions with users, such as compiling research and translating texts from one language to another.

Insider picks up Meta-certified conversational commerce tool MindBehind

MindBehind's team will gain strengthened access to Meta's WhatsApp Business ecosystem to deliver conversational AI in e-commerce.

Insights on the Image Recognition Global Market to 2027 - Increasing Utilization of Image Recognition Technologies for Digital Marketing Applications Drives Growth

The global image recognition market size reached US$ 30.0 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 76.5 Billion by 2027, exhibiting a CAGR of 16.88% during 2021-2027.

Instagram Marketing: An In-Depth Guide

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. In this guide, we’re going to take a look at how Instagram marketing works, why it’s effective, and walk you through a strategy that can help you start attracting new followers and making sales – fast.