A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

B2B Emails Stink. Let's Fix Them

In this piece, I’ll get prescriptive and share simple tactics personal newsletter writers are using. B2B marketers: steal these tactics and put them to use.

Why Digital Marketing Is Important for Your Business

Without a doubt, digital marketing is surging. Digital marketing has time and again proven to be effective because it connects businesses with customers whenever they are online. Your digital marketing efforts, such as SEO and PPC, bring you closer to your target customers when they are on Google, social media or checking their email. Nowadays, digital marketing is non-negotiable for anyone who wants to make a mark in the online world. This article will discuss the importance of digital marketing for your endeavours. Please read on.

Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)

Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive better demand generation, I had to dive in. The challenge with these reports is that they're typically very enterprise-focused. In my work as a small business marketing consultant, I'm much more interested in what these findings mean for small business leaders. With that in mind, here's a look at what entrepreneurs can learn from this report.

Creation of Digital Marketing Agency Will Require the given Skill Set

Have you ever wanted to start your own digital marketing agency? While it might seem daunting at first, this guide breaks down six of the key requirements necessary to create and run your own digital marketing agency. Whether you’re just starting out or you’ve been in the industry for years, these six steps will help take you to the next level!

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

Email Analytics: The Top 6 Metrics You Need to Start Tracking Today

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

How to Create a Successful Email Marketing Strategy at Your Law Firm

I am of course a huge proponent of the power of social media, but don’t underestimate the effectiveness of email marketing to directly reach your prospects, referrals, important contacts, alumni, the media and of course, your clients.

7 easy hacks to grow your email list

Email marketing contact databases will degrade over time. People’s email addresses change when they move from one organization to another, they abandon addresses they used to fill out forms on sites, or they may even simply opt out of your email communications. Digital Ethos’s junior SEO executive Stas Pamintuan suggests some ways marketers can ensure they are always adding fresh contacts to email lists to continue generating growth and brand awareness.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

SaaS Growth Strategies for 2022

The SaaS market is rapidly expanding as new start-ups pop up almost every day. In this digital age, customers turn to search engines to find and compare companies before they commit to investing in a product. As competition grows, SaaS businesses have to up their marketing efforts and ensure that their solutions reach as many potential customers as possible.

How To Create Modern Marketing Funnel By Kritika Chaturvedi

A marketing funnel– is a roadmap laid out by a company to guide potential customers from their first interaction with the brand to becoming a paying customers.Your marketing funnel provides more value to your marketing strategy when you understand your customers—then you can make informed decisions to improve the customer experience as they move through the funnel. Why are marketing funnels important? You cannot downplay the importance of using a marketing funnel. In the end, it can change the game for your business. Here are several ways a marketing funnel can assist you in:

Digital Marketing Strategies: A Summary of Different Tactics

Digital marketing is a vast and ever-changing landscape, with new strategies and tactics popping up all the time. It can be hard to keep track of it all, let alone know which strategies will work best for your business. In this blog post, we will summarise the different digital marketing tactics you can use to reach your target audience. We’ll discuss SEO, PPC, social media marketing, email marketing, and content marketing and explain how each one works. By the end of this post, you’ll better understand which digital marketing strategies are right for you!

5 steps to get started with email and text marketing

Follow five steps to create email and text marketing that leads to sales. There are two things you need to have a profitable business: a great product or service and a sales plan. Email marketing should be a part of your sales plan.

Best types of content to strengthen your marketing strategy

When done right, valuable and easily discoverable content helps you establish your expertise, promote brand awareness, and more.

3 Ways CMOs Can Use Customer Voice to Build Brands

If you can locate high-quality products that your visitors are interested in, affiliate marketing is a viable technique (and that you can feel proud to recommend). With this in mind, we’ve put together a list of the top affiliate networks. From physical goods to digital goods, major companies to small brands—an there’s affiliate platform on our list that will help you find the right fit for your business. Let’s dive into some of the best affiliate networks to promote.