Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

Current And Projected Online Holiday Shopping Sales Trends For 2022

As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.

4 Free Unheard Of Marketing Tools To Build Your Email List

Create and send campaigns with minimal effort.

Grabbing the digital consumer: Hyperlocal marketing and the local F&B business

It is a great time to be a food and beverage (F&B) business as more peopleare choosing to eat and drink outside. Right from the nearby quick-serve, toan international franchise, or fast food, casual chain, to nearby restaurants, pubs, cafeterias, people are eager to have new experiences. While there will always be walk-ins, a F&B business can now tap into an additional channel of consumers - the silent and ‘invisible’ digital customer in the neighbourhood.

How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

Alameda Internet Marketing, is a full-service internet marketing agency based in Frisco, Texas, established in 2009. The company, popularly called by its shortened form, AIM, is preoccupied with providing top-notch B2B services. It employs the strategy of Search Engine Optimization to improve businesses' visibility online. Some other services that AIM offers include web design services, Google Ads Management, and social media management.

What is lead generation software?

Software to turn prospective customers into sales

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

“Gareth Owen, CEO, and Founder of RS Digital, says, “Christmas is the right time for many businesses to make profits and get a ROI if they can execute digital marketing campaigns successfully. You must keep in mind that early preparations for Christmas can bring you success. The most important factors are identifying your target audience and developing the strategy accordingly.””

5 Technologies You Should Get To Grips With, If You Want A Successful Dropshipping Business

While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

97% of Global Organizations Surveyed by GoodFirms Rely on Social Media for Marketing their Products or Services

4.3% of businesses spend a whopping 75%-100% of their marketing budget on paid advertising.

Feature.fm adds release day email reminders to music pre-saves [EXCLUSIVE]

Now, fans who have pre-saved music using Feature.fm will be notified on release day that the music is live, along with a direct link to the music to drive streams. Feature.fm music pre-save campaigns with email notifications are available for Spotify, Apple Music, Amazon Music, TIDAL, Soundcloud, and Deezer.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Top five ways e-commerce retailers can maximise sales this Black Friday

Sweep your website, Optimise your content, Inventory analysis, Customer Service, Marketing

TOP 5 USEFUL SOFTWARE FOR YOUR BUSINESS

You would always number of software whether you were running a small or numerous businesses. Managing too many things at once without letting work get disorganized could be difficult. To stay up to date, it makes sense for organizations to begin using some business software. In order to complete tasks, anticipate dangers, and boost overall efficiency. An increasing number of businesses and organizations are investing in business software these days. Thus, it won’t be inaccurate to state that business management tools have come a long way. And are continually improving life for those working in the business world.

BizTips from SCORE: Making the most of Small Business Saturday 2022

Small Business Saturday, created by American Express, falls on the first Saturday after Thanksgiving each year. In 2010, the day that celebrates and promotes small businesses was promoted by American Express through a nationwide radio and television advertising program. Small Business Saturday (SBS) was created to help small businesses gain exposure and inspire consumers to shop within their own communities during the holiday season. Retailers reported that in 2021 SBS sales total $23 billion. It has been and is a great start to the holiday shopping season. Consider the following best practices from those that have succeeded in preparing for this focused Saturday of shopping.

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.