Bi-Weekly Roundup: Top News & Trends in Digital Marketing

We’re here to fill you in on all the latest news and trends in digital marketing from the last couple of weeks. From Google Ads updates (which you can always expect) to new features available for social media marketers, we’ve broken down the most insightful news from around the web. Keep on reading to get a recap of 5 digital marketing news articles and try these updates and features out for yourself!

Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Building trust and credibility is essential when engaging with prospects.

Advanced Website Strategies Talks About The Benefits Of Email Marketing

October 2020, Bluffton, SC - Bluffton-based digital marketing agency, Advanced Website Strategies, tackles the benefits of email marketing and how it helps generate the highest return on investment for businesses.

Do You Need Template Builders for Marketing Emails?

This is when you should ask yourself: Do you need template builders for marketing emails? The short answer is it depends, and the long answer is that you want to mix up the template based on what you are sending, and the focus is on what the audience wants.

Marketing Strategies on How to Increase Website Traffic

Though generating traffic to your website is not an easy task, it will be easy to increase website traffic with the marketing strategies below.

How Video & Animation Can Boost the Effectiveness of Your Email Marketing

This article provides a brief overview of all the benefits of using an animated GIF or video in email campaigns.

E-mail marketing for post-COVID-19 business survival

More than ever before people are on their computers and other internet-enabled devices a lot right now. If email marketing isn’t currently part of your business strategy, you may be losing much ground to competitors. This is the time to develop and switch to digital marketing and the easiest form of it is e-mailing.

4 Ways a CRM Can Improve the Customer Experience

Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers.

How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup

This article is for you if you’re working on setting up a digital marketing strategy for your startup. It outlines what data-driven digital marketing is, where AI comes into play, and how you can make the best use of this technology’s potential. With what you’ll learn here, your startup’s digital marketing strategy can excel from the beginning.

Conversion Tracking 101

This article is for business owners and marketers who want to learn more about conversions, tracking conversions and tips for maximizing conversions.

Analyzing Unsubscribes Can Save an Email Marketing Program

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I’ll explore how to analyze unsubscribes to improve email performance.

Better Business Impact Report: The next frontier of online retailers

Business owners have an opportunity to change the narrative of their company, from just trying to survive to thrive during difficult times. This report takes you step-by-step on how to bolster your business's online reputation, improve customer communication and build trust, and how operating with integrity and honesty can differentiate your business.


How to Set Up Google Analytics Campaign Tracking

Email Design: The Ultimate Guide with Examples

We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email design. At the heart of each campaign, it should be treated with respect.

6 Ways to Build your Email List Quickly

Here are some amazing ways to build a powerful email list like a pro, even without hiring a professional.

Top 5 Cloud-Based SMTP Services for Small Businesses

Are you looking for a hosted email server? Or the reliable STMP email server? Here are some options that are top-ranked due to features, fastest email delivery, and ensure the mail does not end up in the receiver junk box and You can visit here DuoCircle SMTP for any kind of SMTP services.

Keep Your Customer Experience Programs as Nimble as Your Customers with CXaaS

CX-as-a-Service (CXaaS) offers a flexible approach to customer experience that removes the IT burden & puts program ownership with marketing, sales & service.

How to Write an Email Marketing Campaign

This article will provide you with a few tips on how to write effective email messages.

Five Ways To Cut Marketing Costs During The Pandemic

Here are some ways we've seen our clients and others cut marketing costs while still reaching their audiences during the current pandemic.