Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

If you use the internet then you probably know of YouTube. It is one of the biggest social media platforms with millions of active users. Initially, it was just a platform to share videos globally but now many people use this as a mean to earn their living. This is why the platform has become so competitive. Every day hundreds of hours of content are uploaded on the platform.

A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability. This is especially true when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates.

As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind.

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox.

Home-based travel agency franchise launches new social media and email marketing platforms

It is the reality that we board a technology-dependent world where the internet plays a major role. The Internet has enabled businesses to interact with their target audience. This is the reason why digital marketing is taking up from traditional marketing channels. However, another reason can be affordability. Digital marketing is affordable if compared to other channels.

The truth is that there are many reasons why you should invest in digital marketing if you haven’t already, and even if you have, now’s the time to increase your efforts to achieve new heights of success. From improving your SEO to generating more qualified leads with email marketing, all the way to content creation and placing the right ads at the right time and place, there are many parts of digital marketing that can help you thrive in 2021. Here’s how you can do all of that and more.

With the greater accessibility of artificial intelligence, more and more brands are embracing it within their digital marketing strategy. The fact that AI provides timely customer service, relevant recommendations, and enhanced user experience is irrefutable.For businesses, it offers valuable insights that are key to making informed decisions.

It's an effective way to stand out from mounting, noisy competition.

To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads.

A company's overall goal is growth. Thankfully, the advent of automation technologies has made businesses more efficient—and measurable growth highly obtainable.

This blog explores Customer Relationship Management — explaining how it works and its benefits of using CRM.

The CMO Council and Deloitte Digital recently came together to produce the “Humanizing and Analyzing Relationships to Drive Revenue, Retention and Returns” report, and statistics showed that email (73%) is by far the leading channel in terms of where customers leave information about their expectations and needs. This is followed by social media channels (54%) and web forms (54%).

“Our latest data gives hope to UK marketers, but also a number of important lessons on how to create effective customer experience strategies in the new world. While announcements on the loosening of lockdown measures in the UK have generated more interaction with marketing emails and websites, this may be a temporary halo effect. The simultaneous rise in customer support conversations indicates that there are longer term challenges to be addressed: now is the time for customer experience leaders to ensure they’ve properly invested in the tools and infrastructure needed to support the new normal. Some businesses have done this successfully while others are still working to come up with an effective plan. The good news is it seems like most companies understand they need to adapt their marketing strategies in some way if they want to continue to thrive in a post-COVID world.”