#Website related marketing articles

6 new ways ChatGPT Projects supercharges your AI chats - how to try it

ChatGPT Projects let you organize chats, files, and other content into topic-specific smart workspaces - if you're a Plus, Pro, or Team subscriber.

From data to dollars: Why email marketing is key to scalable business growth

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Agent-based computing is outgrowing the web as we know it

AI agents based on ChatGPT, Copilot, Claude and Gemini are moving from passive assistants to active participants. Today, we ask them to do things for us. Tomorrow, we’ll authorize them to act as us.

Zero-click searches rise, organic clicks dip: Report

AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.

What is AI SEO? How artificial intelligence is changing search optimization

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.

The Power of Progressive Web Apps for Digital Marketing

Web Apps

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands

Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.

Ikea Marketing Strategy: A Case Study

Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added 19 stores last year, including its first in India. The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

Average LLM visitor worth 4.4x organic search visitors

With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.

Microsoft-backed Mistral launches European AI cloud to compete with AWS and Azure

Mistral AI, the French artificial intelligence startup, announced Wednesday a sweeping expansion into AI infrastructure that positions the company as Europe’s answer to American cloud computing giants, while simultaneously unveiling new reasoning models that rival OpenAI’s most advanced systems.

Search terms: The foundation of every successful SEO strategy

Everyday billions of people type words into search engines looking for answers, products, and solutions. Meanwhile, digital marketers and businesses are busy trying to optimize their content around what they think people are searching for.

How multimodal discovery is redefining SEO in the AI era

Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.

The future of SEO is now: Growth & visibility

Search has been evolving for some time now—and continues to do so.

Meta’s new world model lets robots manipulate objects in environments they’ve never encountered before

While large language models (LLMs) have mastered text (and other modalities to some extent), they lack the physical “common sense” to operate in dynamic, real-world environments. This has limited the deployment of AI in areas like manufacturing and logistics, where understanding cause and effect is critical.

Microsoft's Copilot Vision AI helper is now available on Windows in the US

A new Highlights feature allows the assistant to show you how to use apps.

Chunks, passages and micro-answer engine optimization wins in Google AI Mode

Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.

Google adds loyalty programs support to organizations structured data

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.

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