Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

With the further advancement of ESPs, features such as A/B checking, integration, and personalization have made the tools much more useful for a marketer who needs to get into a more fragmented audience.

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

Here are the best ways to connect with your current and potential customers.

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

Adding an email address, Twitter, LinkedIn, and company info to your email signature is all well and good, but none of those options allow the recipient to instantly chat with you. Fortunately, you can add a direct Microsoft Teams chat link so people can DM you with one click.

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for.

Digital Marketing students have attempted to tie designs to on-campus themes, a T-shirt for March Madness, a coffee mug for coffee shops, and they are researching Scruffy City concepts.

To help you figure out what you and your business needs, I talk about the importance of eCommerce tools and what you should use. Read on!