RedChirp Acquires Vimbibe, Expanding Its Investment in the Future of Business Texting for Wineries

Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.

Top 10 best Email Marketing Metrics

Among today’s best marketing strategies is email marketing. Nevertheless, to ace the final field of success, best practices need to be followed. You should use your time to create campaigns, fix mistakes that rookies make, and optimize emails for better engagement if you are willing to donate your time to practice for good.

How to Create Effective Advertising for Your Music Album

In the modern digital era, musicians frequently play several roles. Even though creating and composing music represents the most crucial work, spreading the word about your songs requires a marketing approach. Given the vast amount of new songs that are frequently published, how your music is promoted may determine how well it connects with the public. Your problem as an artist is to release your often intensely emotional and personal compositions onto the public in a calculated, deliberate way. These tactics can assist you in getting started whether you are already promoting your music individually or are shortly going to create a new album and will make you become a singer yourself.

Seven Reasons Why E-mail Marketing Is Essential For Business Growth

Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow

Catchpoint adds Gerardo Dada as CMO to accelerate growth

Catchpoint®, the global leader in digital experience observability, announced today that Gerardo Dada has joined the Catchpoint executive leadership team as Chief Marketing Officer (CMO). Dada will leverage Catchpoint’s unique technology and market leadership to create strategic growth for the brand and global client base while further establishing Catchpoint’s authority in digital experience observability. A seasoned marketer and experienced technologist, Dada has over 20 years of experience in digital strategies and web technologies, and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has led marketing positions at SolarWinds, Microsoft, Rackspace, DataCore, and BazaarVoice. Before joining Catchpoint, Dada was the CMO for Keeper Security.

101 Sales, Marketing & Agency Management Ideas


Targeting and transparency: Marketing privacy-forward advertising

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

Three digital marketing tools that use machine learning

One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.

Offline Marketing v/s Online Marketing in Today's Biz Scenario

The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.

Powerful Affiliate Marketing Techniques to Gain Market Reputation

Do you know that digital publishers across the globe earn through affiliate marketing techniques? Business consultants’ reveal that, partnering through other companies (Affiliate Marketers) can help in building a steady cash flow vide strong digital marketing techniques. As a matter of fact, affiliate marketing can be a good strategy to monetize your content in the long run.

16 Places To Create A Free Brand Logo

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.

Identifying The Right Marketing Channel For Your Campaign

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

4 Benefits of Email Marketing That Can Boost Your Business

Personalized Communication, Lesser Cost, Values Time, Increases Website Traffic

The best way to survive a recession? Loyal customers. Here's how to retain them

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

How to Launch a Small Business in Today’s Economic Climate

The current economic climate poses obvious challenges for any business, and especially for new small businesses. The country entered a technical recession with two consecutive quarters of shrinking GDP, and more than 80 percent of small business owners anticipate a recision. This is in the midst of 40-year high inflation rates that are impacting business. Small business owners have always been ones to meet a challenge face-on and rise to the occasion. After all, no one would successfully start a business if they gave up at the first obstacle. Some 600,000 entrepreneurs start a business each year, and there’s no indication that this year will be different despite the challenges. If you intend to start a small business this year, these details shouldn’t dissuade you. They simply mean that you need to be extra judicious with your decisions. Here’s how to launch a small business in today’s economic climate.

5 Crucial Email Marketing Skills You Need to Develop

Creativity, Copywriting, Testing, Empathy and awareness, Deadline-oriented

Eight Business Leaders Share How They Best Reach Their Target Audiences

Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.

How to Develop a Content Creation Strategy

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.

Mapp Continues Strong Growth In First Half of 2022

Mapp benefits from rising demand for support in multichannel marketing across all industries

Thought Leadership Content: What It Is And How To Use It

Thought leadership content can help you earn customer loyalty by sharing your brand's earned insights and secrets.