Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows
The world's leading event success platform adds five tenured event leaders as it continues to invest in industry-leading customer experiences.
Top 2021 Email Marketing Service/Software Package – Entrepreneurs Guide Released
Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.
FIVE SOURCES OF FREE DATA FOR YOUR DIGITAL PR PROGRAM
Name a better duo than data and digital PR… we’ll wait. On a serious note, there are few things that editors and journalists love more than new research. Not only does it help you gain coverage for your campaigns, it’s a great way to position your brand as a leader in your field, however, conducting a survey can be costly. If your budget doesn’t stretch that far, there are other ways you can make use of free data, you just have to be creative.
MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital
Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:
HubSpot : How Apple's iOS 15 Could Impact Email Marketers
How Email Marketers Can Navigate Apple's Open Privacy Changes
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible.
How email services can help grow your business and attract customers
In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.
7 Ways a CRM Can Help Reduce Costs For Your Business
Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.
HubSpot : 5 Email Unsubscribe Button Ideas That Could Save Subscribers
When it comes to email marketing, having users unsubscribe is a natural occurrence. By making the process as straightforward, simple as possible, you can create a better experience for your contacts and brand.
How Artificial Intelligence Is Changing the Future of Digital Marketing
According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.
9 Marketing Metrics You Need to Track to Drive Inbound Results
Marketing metrics are the way to measure the progress in your marketing efforts.
How to start a business blog
Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.
Email Marketing for Realtors: Benefits and Strategies
Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.
eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report
For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.
What You Should Know about Consumer Marketing
Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.
3 eCommerce Marketing Mistakes Not to Repeat
The message for marketers here is obvious. Just try to avoid as many mistakes listed as possible and don’t be afraid of trying something new like live streaming and other trendy approaches. When you are able to tick all those issues as resolved, then your eCommerce store will be more profitable and loved by buyers.
How to Prepare for Apple's Mail Privacy Protection
Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.
Now is the time to ensure that your strategy is well-targeted and measurable.
13 Tips To Connect And Integrate CRM Tools And Social Media Efforts
If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.