How To Write A Marketing Plan

Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business.

Email Marketing Software Market to Gain Momentum; Rising Emphasis on Customer Relations to Propel Market, states Fortune Business Insights™

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

The Future of Video Email Marketing is Here with verbMAIL

The company’s apps are available in over 60 countries and more than 48 languages to large enterprise and small business sales teams that need affordable, easy-to-use and quick-results sales tools. With potential new shutdowns or long-term shifts in consumer behavior from the COVID-19 pandemic, video email communications and livestream e-commerce will soon become the new normal.


Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

(NYSE: CALX) today announced that CityWest, a fast-growing British Columbia-based broadband service provider (BSP), is capitalizing on the tight integration between Calix Marketing Cloud and leading email marketing platform Mailchimp to transform its marketing execution.

ActiveCampaign adds new Access pillar to Customer Success Commitment

Further expansion underscores ActiveCampaign's customer obsession, this time committing to a new European data center, the industry's first anti-"no-reply" policy, and the industry's most actionable Unified Data Model

7 Proven Ways to Promote Your Ecommerce Video Content

In the US, 85% of US online users watch video content every month on any device, with their weekly watch time steadily increasing. The question is: where can you find these users? How can you reach that many potential customers and subscribers to see and follow your videos? The answers are right here. Add video to your marketing strategy and promote your ecommerce video content in these seven ways:

How Mature Is Your Marketing Automation?

Nucleus Research developed a four-stage marketing automation maturity model to help you understand how you’re currently using the technology, as well as the subsequent levels you can move towards to achieve greater return on investment and process automation.

Do This, Not That: Your Guide to Successful Marketing in 2021

Learn what marketing strategies are helping successful businesses thrive and grow in today's remote-first landscape.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

How To Market Your Small Business

Website or at least a landing page, Contact details (e.g., email and telephone number), Customer reviews, Utilizing Social Media, Email Marketing, Content Content Content

GetResponse Wins 'Best B2B Email Marketing Solution' in 2021 MarTech Breakthrough Awards Program

The International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World

120 Types of Content to Use in Your B2B Marketing Plans

If we put the entire journey of a potential buyer, it can be put into 3 buckets: i. Awareness, ii. Consideration iii, Decision. The next question that comes to mind for every B2B marketer is if the content is key then what kind of content should a marketer focus on? Well, it completely depends on the kind of marketing strategy and what your objectives are?

4 Ways To Improve The Quality Of Your B2B Engagement In 2021

Depending on your brand and goals, improving engagement could mean: Creating a frictionless pathway for communication, Delivering strong content to customers, Providing a seamless experience from one digital touchpoint to another. Here are four ways to optimize the quality of your B2B engagement.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

Elizabeth Jimney column: Building a website that works for you

More than ever before, small businesses are now connecting with potential customers online. Having an online presence is no longer an option for small businesses. Your online presence is a combination of many things including different social media platforms, a website and email marketing software. These things all work together to accomplish the advertising goals of your business. All marketing efforts you put forth should be goal-oriented, and a website is no exception.

What Opportunities Can Email Newsletter Monetization Bring to Your Business?

Here’s what you’ll learn in this article: Your email newsletter monetization strategy is a powerful revenue generator, The smart way to monetize your email newsletter – Email List Segmentation, When is the right time to start monetizing your emails? The Win-Win: a new stream of revenue and increased engagement rate, Through email monetization, you can drive engagement, nurture leads, and convert. You can also enjoy another revenue stream.

Lead Generation Strategies for Small Businesses

For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers. In order to consistently generate quality leads, you need to plan your lead generation strategies that will work for business.

Why Client Prospecting Is a Marathon, Not a Sprint

The journey from prospect to client requires building a lasting relationship.