Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual communication, etc.), there are still a few guiding principles that will help you navigate any digital landscape and set your budget up for success: Meet prospective residents where they are, Reach prospects across a variety of channels throughout their leasing journey, Tailor your budget allocation to your community’s occupancy needs.

Looking for a New Email Marketing Platform?

A robust email marketing plan can help marketers nurture, acquire, retain customers, enhance referral and cross-marketing goals while also supporting sales initiatives. To optimize ROI from any email marketing plan, marketers need a combination of the right email marketing platform and email marketing tactics. Before honing in on an email marketing platform, it is crucial for marketing teams to evaluate different vendors and compare their top features. Once marketers have a shortlist in place, ensuring certain factors are evaluated before making a buying decision will help companies find a best-fit platform that can help them achieve their core goals. Here are a few things to keep in mind:

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

B2B Emails Stink. Let's Fix Them

In this piece, I’ll get prescriptive and share simple tactics personal newsletter writers are using. B2B marketers: steal these tactics and put them to use.

Best Website Hosting For Small Business: Top 10 Providers For 2022

In this article, we will find and recommend the best website hosting company for small businesses, based on our findings from extensive research. We will also provide an overview of each provider’s features and offerings so that you can make an informed decision about which one is right for you. Let’s get started!

How AI help companies to become high-performance businesses

While mainstream society’s acceptance of AI is a new phenomenon, the concept is not. Artificial intelligence has numerous applications in business. In fact, most of us have daily interactions with AI in some form or another. Artificial intelligence is already disrupting virtually every business process in every industry, from the mundane to the breathtaking. As AI technologies proliferate, they are becoming increasingly important for maintaining a competitive edge.

La Crosse tourism officials using ‘geo-tracking’ service to improve marketing efforts

Tourism officials in the La Crosse region will use a “geo-tracking” application to analyze trends as they look to improve digital marketing and boost visitor spending.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. The objective is to position your brand as a thought leader and develop a community of professionals who are interested in what you have to say. Some members may become customers and others may become brand advocates. Social proof is an important factor in conversion, and the best way to generate it is through reviews. To make content worth sharing, start conversations with people who use the product or service you’re offering.

7 Simple Attorney Marketing Hacks

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in order to get their websites to rank higher on SERPs and make the most of their web traffic.

Invoca Nets $ 83 M Funding Round, Inmoment Acquires ReviewTrackers, More CX News

Martello and Mitel Renew and Extend Partnership, Quantcast Launches Brand Advertising Solutions, Microsoft Introduces Viva Sales, Validity Launches MailCharts SMS, Webex Releases Integrations With Eloqua and Salesforce, Canto Unveils Media Delivery Cloud, Merkle B2B Names Roland Deal CEO, Americas, Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships

The Anatomy Of A Succesful B2B SaaS Marketing Strategy

Start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

Are You Sacrificing Customer Experience for Marketing Leads?

Customer Experiences, Marketing and Webinar Customer Experience, Don't Let Customer Experience Become an Afterthought

How ABM strategies can accelerate marketing and sales velocity

Account targeting from a marketing side, Sales engagement and outreach, Account analysis and measurement

How to create captivating, compelling and optimized content

Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out.

What is vital for new brokers and insurance agents?

The insurance industry – especially now – has a clear need for digital marketing directed at brokers and agents. Here’s why: It helps carriers maintain broker and agent attention, but all sides also benefit from the education it provides.

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.