Spotify revamps self-serve ad platform on heels of record Q2
Travel brand Contiki leveraged the renamed Spotify Ads Manager for a campaign that drove a 267% increase in clicks to their website.
The Scope of Digital Marketing in 2024
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
Digital Marketing for Manufacturers
Let’s explore the world of digital marketing for manufacturers — where steel meets silicon and every click can forge a new business relationship.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing.
Single mom’s email marketing mastery yields $40k monthly
Liz Wilcox, a successful single mother and entrepreneur, has used her email marketing skills to develop a profitable online business generating a remarkable $40,000 per month. Balancing the demands of parenting and business, Liz serves as a shining example for women and single mothers pursuing a career in the business world.
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
These have influenced email marketing priorities and are shaping the trends that will dominate 2024. We can see those shifts in the results of our fifth-annual Email Marketing Trends Survey, where we asked some of Oracle Digital Experience Agency’s hundreds of digital marketing experts to rate the current adoption of a range of email marketing technologies and tactics, as well as predict the impact each of them will have in 2024. We then mapped the results into adoption-impact quadrants.