Content marketing strategy: More than just content

In this post, we’ll dig into the factors that make content marketing a winning approach. We’ll also take a look at how to choose the most suitable content for your target audience and at the most relevant content marketing trends for 2021. Before getting into the heart of the matter, however, it is necessary to give a brief definition of content marketing, identifying the objectives that can be achieved, and the fields where a content marketing strategy can be applied. Let’s get started!

Top 10 Real Estate Marketing Trends of 2021

April 2021: The experts’ predictions from the end of 2020 are slowly becoming this year’s trends. Like every industry, real estate must keep up with technological progress and the consumer demands that shape it. Having a website with property listings and advertising on Google is no longer enough to compete and to remain relevant. Marketing evolved to embrace all kinds of channels and technologies that meet potential buyers wherever they are. Here are the top 20 real estate marketing trends of 2021.

How to Find a High-Converting Lead Magnet for Your Email Marketing?

Email marketing is one of the most impactful marketing tools, especially for online businesses. You can use it to attract new leads, nurture prospects, and strengthen your relationship with existing customers.

Video Calls Are The New Handshake: Why Zoom (And Platforms Like It) Is Here To Stay

By now, we’ve all seen our fair share of viral videos of Zoom calls gone wrong, and maybe even experienced it personally, but video is here to stay. Video will continue to play an important role in both internal and external communications.

24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

With a compelling email campaign and a high-converting website, you can grow your business like never before.

How to Navigate Blind Spots in Marketing Campaigns

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more.

The Secret to Super Successful SEO

It’s true that backlinks tell search engines to pay attention to your content. But when you use digital PR to drive those backlinks, you’ll get your target audience’s attention too.You need backlinks for SEO. Here's how to get more meaningful links at a lower cost.

The Best Marketo Learning Paths For Beginners

If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. Within Marketo, there are three resources that can help beginners: Marketo University, Marketo Resource Center, and Marketo Marketing Nation community.

8 tips to expertly communicate with difficult clients

There are a few tips and tricks to make your client relationship sail smoothly from the get-go — and how to deal with it when it hits a bump in the road. This article will take look at the top eight tips to ensure you have expert communications with even the most difficult of clients.

Content Marketing for Startups: How to Succeed Even Early On

In this column, you’ll learn about content marketing campaign planning, how to be memorable even on a small budget, and how startups can measure content marketing success. Throughout, content marketers from successful startups share their tips and experience to help you achieve the best possible results. Let’s get started.

Event Invitation Emails: Best Practices and Examples You Can Steal

Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.

4 Ways to Refine Your Lead Generation Strategy for Today’s Marketing Landscape

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

Toys “R” Us redefines customer experience with a unified digital solution

Retailer Toys “R” Us has traditionally anchored its business on experiential brick-and-mortar stores, but five years ago, the company embarked on a project to integrate its pan-Asian online and offline retail presence.

Viral Marketing Lessons Learned

COVID has taught marketers and our industry a lot over the past year, but one of the most crucial lessons has been the importance of staying on trend, learning new techniques, and being prepared to pivot. Now is not the time to sink back into old marketing habits or routines, it’s time to take everything we learned and continue to drive the industry forward.

Some do's and don'ts of DIY marketing

What I have found in years of consulting for small companies and nonprofits, is that they have great intentions to market their companies. But in the day-to-day of production, creation, customer service, purchasing, selling… marketing falls by the wayside. Thinking about doing a Facebook post at 2 a.m. is not marketing, nor is it strategy. Marketing needs a plan. Marketing also needs support and expertise.So here are some do’s and don’ts. First, the do's:


Nowadays, a trustworthy B2B company needs a sales-prepared website to arrive at consumers utilizing cell phones. To that point, whenever done accurately, your website ought to be your top salesperson. Follow the must-have tips given underneath for your business website’s success.

A Simplified Digital Marketing Strategy

Digital Marketing includes content marketing, search engine optimization (SEO), social media marketing, website development and design, pay-per-click (PPC) advertising, lead generation, lead nurturing, and email marketing. To ensure your digital marketing strategy is successful, it’s important to analyze each action. This way, you will know if your efforts are reaching your intended audience and if your audience is interested in what presented.