Top 10 Email Marketing Companies in 2022

When you send a commercial email to your email subscribers, this is called email marketing. It is used as a marketing tactic to attract new consumers, increase revenue, and create a customer community.

Strategies To Satisfy Existing Customers

there are ways to reinforce your presence and offer help that are beneficial, and even welcome, because the channel and method of delivery is already a part of your customer’s routine.

HubSpot : These 20 A/B Testing Variables Measure Successful Marketing Campaigns

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic - social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless.

How to Get Leads in the Door with Ease (While You Do Other Things!)

The good news is thanks to software and technology, a lot of this lead generation process can be automated. But so many entrepreneurs are confused about where to start automating so let’s look at that now.

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. But what about crafting an email marketing strategy? It turns out, doing so comes with many benefits — both to promote new goods and services, and to build long-term relationships with your leads and customers. Let’s take a closer look at how to do it effectively.

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

Everything you need to know about email marketing

Email marketing is simply a systematic way of sending marketing or commercial messages to people using the electronic mails. They target the audience to promote special business offers, new products, schedule meetings (webinars), educate the public on certain issues of social concerns etc. It is one of the new technological adaptations by most thriving businesses that turns one time patronizers into regular customers and craving business fans.

Content Marketing Idea: Create a Year-End Email and Social Media Post

Year-in-review emails are great for generating leads and conversions, engaging your audience, and retaining clients and are often overlooked.

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

E-mail Marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking. How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

SMS Marketing For Local Business: Trends You’ll Need In 2022

Discover how you can market your business effectively by adding text message campaigns to your marketing strategy.

Experiential Marketing? (How to Incorporate It Into Marketing Emails)

Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses. This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships.

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

3 Tips on Marketing Your Small Business successfully

Marketing your small business can be overwhelming. With all the tips and tricks available, which does the new business owner choose to use? You may seem pulled in every direction; however, here are 8 tips for marketing your business regardless of the industry you’re in.

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

3 Tips to Innovate Your B2B Marketing

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. In this post, we take a look at three ways to innovate your B2B marketing, while preserving the results you are already getting.

What Should Feature in the MarTech Stack of B2B Content Marketers?

Being a successful digital marketer necessitates having the appropriate martech tools as part of your toolbox. Digital marketers need solutions that automate procedures to save time and money, assuring a solid return on marketing investment. There are a lot of tools to pick from when developing your Martech stack, from email marketing and CRM applications to analytics and project management.

How to Jumpstart Your Marketing Efforts for the New Year

Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts. Instead use this time to your advantage while everyone else is taking a break. Here are a few actions you can take to build your brand and business as the year comes to a close.