19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

So here’s what I’m going to do: List out general B2B marketing strategies based on 2021 B2B buyer trends. Offer some more specific strategies within the common channels of SEO, PPC, email, and social media. Provide key takeaways that can guide you in coming up with the best marketing strategies for your B2B business.

Rebuilding Wine Sales in the Wake of a Pandemic

A strong communications strategy is a vital step in the right direction. Below, I’ll talk about some essential tactics for a good communications plan, then how to pull it together as a strategy that can resonate.

Email Marketing Trends to Watch in 2021

Email marketing is rapidly rising as a robust way for businesses to advertise, build relationships, and keep in touch with customers in the UK. According to recent data, email is one of the most effective online marketing tools for startups to build their brand. On average, the number of monthly email subscribers increased by over 40% in 2020. This shows that now more than ever, consumers are signing up for email newsletters. As a new business owner, you need to know how you can leverage email marketing to your advantage. This way, you can build your brand, increase engagement, and multiply your sales. Read on to learn about the latest breakthroughs, updates, and emerging trends impacting email marketing in the UK.

4 Tips for Skyrocketing Email Newsletter Conversions

The people subscribed to your list are interested in receiving offers and content. If you can combine the two into a value-packed newsletter, you’ll see your sales and engagement soar. Now, let’s look at four things marketers across all industries should remember when creating and fine-tuning their brand newsletters.

How Internet Marketing Can Help Businesses Make More Money?

With the ongoing COVID-19 pandemic, internet or digital marketing matters now more than ever. Brick and mortar stores are closed and people are purchasing all their stuff online. Here are all the internet marketing techniques that will dramatically increase your revenue.


For insurance businesses looking to strengthen their position in the competitive marketplace, insurance consultants like Peter Vitale can offer unique marketing and brand development guidance.

How to Navigate Blind Spots in Marketing Campaigns

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more.

Gain the Benefits of Digital Marketing With These Tactics

Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing strategy or assume only certain types of businesses benefit from digital marketing. Done right, any business in any niche can see a positive ROI (return on investment) from their digital marketing campaigns. Read on to learn key tactics so you get the benefits of digital marketing.

The Best Marketo Learning Paths For Beginners

If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. Within Marketo, there are three resources that can help beginners: Marketo University, Marketo Resource Center, and Marketo Marketing Nation community.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

15 Marketing Tools to Boost Your Startup’s Growth in 2021

Beyond having a talented and restless marketing team, startups should always look for helpful tools to enhance their performance. Luckily, there are thousands of SaaS companies developing all kinds of marketing-related solutions to help businesses better understand their customers, create and manage campaigns, and track performances, among other many things. Looking into all different features, advantages, and pricing, we’ve selected 15 awesome marketing solutions that can help you boost your company’s growth. Here you go:


Marketing a new construction company against established companies can be a challenge. That’s why you need to find an experienced construction marketing agency that can help you find the strengths in your company and highlight them in your promotions. This way, you will establish a solid reputation that will attract new and repeat business. To help you breakthrough in this competitive industry, here are six battle-tested ways you can use to market a new construction company;

Six Ways To Repurpose Content Marketing To Boost ROI

Seasoned marketers know that high-quality content is an important pillar of any well-rounded search engine optimization (SEO) strategy. But often, great content is published and forgotten about, left to grow stale and outdated. Luckily, there are ways to work smarter vs. harder when it comes to your content marketing. With a bit of planning and thinking outside the box, you can revamp, repurpose and retool your content to bring you more traffic and, ultimately, a higher ROI.

Practical Ways for Contractors to Improve Their Marketing

A few simple and practical steps can help your HVAC or plumbing business gain attention, attract new clients, and book appointments.

3 Reasons You Should Treat Your Personal Brand Like Your Childhood Piggy Bank

If you're pushing a good product without much success, it might just be that you haven't got enough "trust nickels" in your brand bank.

Skill Up: Carve Your Digital Marketing Career Path

When it comes to job-specific training, Marketer Career Path is just the beginning. Over the coming year, we'll expand our marketing resources and launch new learning opportunities for other disciplines.

Use These 4 Apps For Starting a New Business

Today I have some apps to help new entrepreneurs get off to a great start with their business. Here’s four links with tips and tricks to kick start your work week. Starting a small business can be a challenging transition if you are going solo. By using the right resources you can get a leg up and start attracting more interested clients and investors. There are several ways to make your venture more successful, even if you have little to no budget. Are you looking to start a new business? Take advantage of these apps, and let me know how these work for you!

Compete The Ever-Changing Fashion Industry With These Marketing Strategies

You can see there are several sides to fashion marketing. Thus, learning and applying these practical tips to your business will help you increase your business’s customer drive and revenue.

Five steps to launching traffic-generating and engaging strategy in a new niche (+ tools for each step)

Jorge Zuñiga Blanco explains the importance of digital marketing in eCommerce to increase sales, and the various tools that are needed for a complete digital marketing strategy. These tools can greatly optimize the process, because they allow from managing the blog to creating demands for post-production, saving time and increasing efficiency.

Best MailChimp Alternatives

A MailChimp alternative should provide most of the MailChimp’s features, if not more. Here are a few features a MailChimp alternative must have. The MailChimp alternatives listed below are the best in the market and excel on each of the above factors.