Grabbing the digital consumer: Hyperlocal marketing and the local F&B business

It is a great time to be a food and beverage (F&B) business as more peopleare choosing to eat and drink outside. Right from the nearby quick-serve, toan international franchise, or fast food, casual chain, to nearby restaurants, pubs, cafeterias, people are eager to have new experiences. While there will always be walk-ins, a F&B business can now tap into an additional channel of consumers - the silent and ‘invisible’ digital customer in the neighbourhood.

How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers

Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

8 digital marketing trends 2023 for small businesses

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

Kajabi president Sean Kim wants creators to think like product managers

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers.

Update Beginner’s Guide To E-mail Marketing

Whether you’re B2B or B2C, email marketing campaigns are an extremely beneficial, strategic tool when used correctly. If you want to convert more leads and improve customer engagement, then email marketing is the way to go. In this article, we’re going to cover everything there is to know about email marketing.

5 Effective Inbound Marketing Strategies For Growing Your Startup

Inbound marketing has become increasingly popular in the marketing and advertising world. In contrast to outbound marketing (e.g. cold calling, email blasts and ads) where companies directly advertise their products to the public, inbound marketing involves creating engaging, informative content (e.g. blog posts, ebooks, infographics) to draw people to your website or business. Generally, inbound marketing strategies are less expensive and will generate a higher rate of return in the long term. They can generate 3X more leads than outbound marketing techniques. If you are looking to dive into inbound marketing but are not sure where to begin, these five strategies are a great place to start.

Five Ways Anyone Can Build Their Personal Brand

The good news is that there are many tactics available to lawyers at any stage of their careers – such as content marketing, social media, public speaking and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

How To Increase Sales Volume: 6 Strategies

Optimize Your Website with SEO, Use Content Marketing, Engage in Social Media Marketing, Develop an Email Marketing Strategy, Develop a Referral Program, Offer Discounts and Deals.

Highstreet Advertising, Inc., a Marketing Agency, Offers Local SEO, Website Design, and Digital Marketing Services in Puyallup, WA

The agency helps local businesses and professionals to turn searches into customer acquisition through Facebook ads and Google Ad campaigns. The Pay-per-Click (PPC) service offered by the agency allows the client to have targeting options, budget flexibility, faster results, and brand exposure. Depending on the ad campaign's performance, the company may also help them in remarketing, optimizing the well-performing keywords, and changing strategies to drive traffic to their website.

6 Things That Most Heavily Impact the Effectiveness of Your Marketing Strategy

Your Target Audience Information, Market Environment, Marketing Vector, Calls to Action, Authenticity, Marketing Value.

How Holiday Marketing Can Help Enhance your Brand Image

The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.