THEY HAVE YOU COVERED BOTH FOR WORK AND PERSONAL USE

The world of digital marketing is constantly changing, but that's no excuse to cut back on your business's investment in digital channels, especially considering how much business is being conducted through online channels nowadays.

While you should keep an eye on your competitors efforts, content marketing is about meeting the needs of potential customers through high-quality, original content.

Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to email with a purpose.

These days, people have been conditioned to expect something in exchange for their email address, so be prepared to give them something of value…but what? Here are a few suggestions you can use to increase the number of fans on your email distribution list.

These five questions can help you decide whether a show of your own is the way to go.

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

A vast majority of CMOs (91.6%) says companies are either much more (45.8%) or somewhat more (45.8%) prepared to strategically pivot in 2021 compared to before the pandemic began

As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right!

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

Every email is sent with a clear vision about what your subscriber should do after reading it. Getting this ‘response’ is the ultimate goal for sending emails, and it is achieved using call-to-action (CTA) buttons. Crafting a persuasive subject line, preheader text, email copy, images, coding, and a lot more go into email templates for getting a click that results in a conversion.

The biggest and most significant of the releases is the introduction of Super Follows, while the other one called Communities will offer the ability to create and join groups based around specific interests.

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

Marketing always has new trends, and businesses that leverage those trends, stand out with their marketing campaigns are the ones that not only gain a huge number of customers and enhance their ROI but are also remembered in the world of marketing.

The answer lies in the ability to used both in tandem. They both should be a part of your digital marketing strategy. You just have to find a time and place for both these channels. If your prospects react to lengthy content and prioritize communication, reach out to them via email. If they want quick and prompt responses, use social media to engage them. When used collectively, both email marketing and social media marketing can be an unstoppable force in your digital marketing arsenal.