Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

What Is Opt-in Email Marketing?

Opt-in email marketing benefits both buyers and sellers, offering the potential to create a seamless sales relationship.

Types of Digital Marketing Strategies and How to Use Them

There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to get the most out of your business.

Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.

iOS 15 is out, but marketers can shake off the loss of email open rates

This is not a channel-ending event for email, Tactically, opens fueled automations and inferring intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn't mean crap. Clicks and associated behavior on the website are better indicators of intent.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

7 Tips For Engaging Consumers During The Holidays With E-mail Marketing

While effective email marketing depends a lot on the subject line, copy, images, and offer, there are other practical considerations for ensuring consumer engagement, loyalty, and sales:

How SaaS Companies Can Boost User Engagement With Video Marketing

Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.

Data-driven marketing examples and implementation for your practice

Even if you outsource, these are the digital marketing stats and data-driven marketing examples you need to know for your practice

How to Prepare Your Digital Marketing Strategy for 2022

We aim to solve this problem by sharing several digital marketing strategies we should all try to improve on in 2022. If you’re not already using these tactics to grow your business, now is the perfect time to get started. All of the growth techniques mentioned today have proven successful over time, and we expect to see more exciting enhancements and case uses in the years to come.

14 Ways to Get More Mileage From Your Content with Content Repurposing

Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’. Their minds are quickly put to rest when I explain content repurposing and it’s benefits. If you’ve been in business for more than a few weeks, chances are good that you have a ton of content already created. Not only that, but you probably have even more content that’s partially done. So instead of creating new content, look at ways you can repurpose what you already have.

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC

Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool for businesses everywhere. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Erik Beene, Program Coordinator at the UGA SBDC. Today, Beene is going to share his wealth of information on how businesses can leverage the power of a dynamic email marketing campaign.

How to Embed a Video in Your Email

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

Groove Integrated Email Marketing CRM – Web Design/Sales Platform Launched

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

Benchmark Email Marketing Review

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

What Exactly is Digital Marketing?

True digital marketing is a multi-faceted approach to advertising your practice, raising awareness, and engaging your target audience through informative, interesting, and diverse digital content.

Effective marketing strategies for lawyers to build a successful law firm brand

Law firms have to find new and creative ways of getting potential clients to remember them, especially in this digital age when everyone’s attention span is short. One way of doing this is by implementing effective marketing strategies for lawyers. There are many ways to build your law firm brand and establish yourself as an industry leader. In this blog post, we will discuss some legal marketing strategies that law firms can use to build a successful law firm brand and increase their client base.

How to Create an Effective Real Estate Newsletter

To create an effective real estate newsletter, you must put your audiences’ needs and expectations first. So first, consider using a visually appealing template branded with your logo and corporate colors. Then, sit down with your creative writing team to define a content marketing strategy that will include texts and imagery. And always bring the marketing team on board to advise the writers about your marketing goals.

How The Pod Structure Can Save A Company

For reasons yet to be determined, sending an instant message or requesting a few minutes for a video call seems like claiming a major portion of your co-workers’ time. In reality, it’s probably more efficient than physically walking over to somebody’s office, but for a team used to working in the same space, communicating digitally was a major adjustment that never successfully happened. There needed to be a push, a restructuring of protocol, to get the team working as fluidly together as they used to.