Top 7 tips for marketing a new product

So, your company has a new product it wants to sing and shout about? That’s great news! However, you need to ensure that your business is following a marketing plan if you want your campaign to be successful.

Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

How To Use Content Marketing For Customer Retention & Loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer retention.

New GoDaddy tools let microbuisnesses get even more creative online

op domain registrar and web hosting company GoDaddy has launched a new suite of creative tools for microbusinesses looking to ramp up their online presence.GoDaddy Studio includes a range of features for smaller businesses to create branded content such as promotions, logos, business announcements, ads and social media posts. Similar to Canva’s design app, GoDaddy’s new tools also allow businesses to layer videos over images to create content for platforms including Facebook, Instagram, Pinterest, Twitter, as well as in email marketing campaigns.

The Top Digital Marketing Trends of 2022

We’ve seen marketing evolve over the years, and this year will transform the digital landscape even more. Jumping on the bandwagon won’t cut it; brands need to find and create meaningful trends. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact!

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

How Digital Video Advertising Will Dominate The Next Decade

Video advertising is dominating the digital landscape. Learn how you can keep up with the changing trends by embracing video ads.

The best marketing email examples for small businesses

In this article, we’ll explore some proven marketing email examples and techniques that you can use to drive leads through your marketing funnel, and get them to buy. You’ll be able to create strong email campaigns, understand the types of emails you need to send, hone your messaging, and discover the best marketing tools and software to reach your goals.

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Video Podcasting Is the Next Step in Your Amplified Marketing Strategy

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

Ultimate Guide to Using WhatsApp Tools for Business

WhatsApp is a platform that has shown some dominance and has no signs of slowing down. Actually, more than 2 billion people are using WhatsApp across the world. As a result, marketers are now finding the messaging platform more interesting and are continually learning its full potential.

Why It Pays to Implement Digital Marketing for Your Small Business Amid COVID-19

As such, it’s a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons to employ digital marketing during this pandemic:

Top 10 Best Marketing Tools In India 2022

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

5 digital marketing strategies that are dominating

In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also provide some tips for getting started with digital marketing yourself, by explaining the differences in marketing strategies. So, if you want to learn more about this essential business tool, keep reading.

Best Holiday Email Examples/Templates

Best Vacation E-mail Examples/Templates

LOOKING AHEAD: HEALTHCARE MARKETING TRENDS FOR 2022

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

Time is now to examine these 8 online business marketing trends for 2022

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.