Staying Competitive Against Big Businesses: Best Practices for Advertising Your Small Business
There are a variety of ways to advertise your small business. Different forms of advertising can have varying outcomes for a business depending on a number of factors, like the industry you operate in, your advertising budget, and your expected ROI.
How Do I Grow An Online Business?
From hiring specialists to join your sales team to drafting a powerful SEO strategy, here are 20 answers to the question, “What are your best tips for immediately growing an online business?”
3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty
Rather than fixating on audience growth, focus on engagement. A smaller base of highly engaged customers is often much more lucrative for SMBs than a massive audience with low engagement scores. To cultivate engagement, however, you need to level up your customers’ communication experience. And for that, you need the right tools. Here are five essential tools that small businesses can leverage to increase their customer engagement.
Stand out in your customers' inboxes with these 7 email marketing trends and tools
Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.
5 AI writing assistants in action
We tested five popular generative AI tools to write blog posts. Here's what we discovered.
5 Quick Tips on How to Build a Brand for Your Business – Best Marketing Strategies
In the digital age, your business marketing will help a lot if you embrace a strong brand. But how do you do that? How do you build a brand? Though it may seem daunting, it’s easier than you think. There’s no hard and fast rule about how to do it, so you have to play around with things and see what works for you.
3 Ways Small Businesses Can Use AI to Drive Growth
For businesses looking to optimize their operations and enhance customer experience (CX), artificial intelligence (AI) has emerged as game-changing technology: systems that can perform complex tasks typically requiring human intelligence, such as speech recognition, decision-making, and content creation. With its capability to automate processes and personalize experiences, AI, including platforms such as ChatGPT, has become an invaluable asset for businesses of all sizes. For small businesses, AI offers three strategic advantages to enhance customer service, strengthen marketing and sales, and drive growth.
The Top Digital Marketing Trends To Watch For In 2023
As digital marketing continues to shape how we do business, it’s important to stay updated on the latest trends and strategies for success. 2023 is a big year for digital marketing, with plenty of new developments on the horizon. To help you get ahead of the curve, today we’re looking at some of the top digital marketing trends to watch for in 2023. From AI-driven automation to interactive content, these are the strategies you need to know about if you want to stay competitive and succeed. Let’s get started!
Scaling ecommerce brands in 2023: Strategies and best practices
Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand
Top Email Marketing Trends For 2023
Low investment and high return — that’s the most significant advantage that marketers see in email marketing. According to Statista, the number of email users worldwide is estimated to exceed more than half the world population at a whopping 4.3 Billion by 2025. This makes email marketing the most effective tool for businesses to reach out to their target audiences for several years. With advancements in technology, the email marketing landscape is constantly evolving, and we need to keep up with the trends to stay ahead of the competition. As we look ahead to 2023, here are the latest email marketing trends that we need to keep an eye on to scale up the email marketing efforts.
The Global Digital Content Creation Market size is expected to reach $50.2 billion by 2028, rising at a market growth of 13.2% CAGR during the forecast period
Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.
How To Grow Your YouTube Subscribers And Create A Successful Channel
Did you know that users watch 1 billion hours of YouTube each day? That is the same as 8.4 minutes per day per person.
Mastering Multi-Channel Marketing: A Comprehensive Guide
In today’s business world, having a multi channel marketing strategy is essential to reach your target audience and maximize your ROI. However, with so many channels to choose from, it can be challenging to know where to start. In the further read, we’ll outline 10 essential steps to building a high-performing multi-channel marketing strategy that incorporates cross channel marketing, cross channel attribution, and a cohesive cross channel marketing strategy.
Using Chatbots to Maintain an Effective 24/7 Marketing Presence
“By integrating chatbots into your workflow, you can optimize time-consuming and unprofitable tasks so that human employees can dedicate their efforts to more meaningful and financially rewarding activities,”
Social Media Marketing Tips for Financial Advisors
Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.
How You Can Combine Email Marketing with Content Marketing
In this post we will look at how effective an email-driven content marketing strategy can be for you.
As retail media networks multiply, Amazon stands alone
“Amazon has such a tight grip on the digital space that they really sit in a category of their own,” said Todd Krizelman, CEO and co-founder of MediaRadar, in a statement. “Other players are growing quickly, but it will be difficult for legacy brick and mortar retailers to beat Amazon on its own terrain.”
3 Open-Source Headless CMSs for JavaScript Applications
With so many open-source headless CMS options available, picking the best one for your needs can be a challenge. To help out, consider these three open-source headless CMSs, each suited for different use cases. Read all about their key features and benefits. By the end, you should be able to select a CMS that best suits your next project. A good headless CMS can be perfect for developers, but make sure you consider less technical users too.
5 Marketing Tips for Brand Success
Digital marketing isn't a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competitors. To help you align your brand marketing to future changes and stay ahead of the curve, we've researched the 2023 trends that'll most impact digital marketing.
Achieving a successful villa rental marketing strategy in 2023
Today, online marketing channels are supercharging the way businesses run.