Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
102 Expert iPhone Tricks You Should Know
Think you know iOS inside out? Trust us, there's way more to uncover. Unlock your iPhone's full potential.
102 Expert iPhone Tricks You Should Know
Think you know iOS inside out? Trust us, there's way more to uncover. Unlock your iPhone's full potential.
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
When people started to talk about AI agents and assistants, the number one use case revolved around travel.
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025
Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
The global programmatic advertising market is witnessing a significant transformation in the way digital ads.
Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
Google now auto-upgrades Video Action Campaigns to Demand Gen
Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
Google's new AI app Doppl lets you try on outfits virtually
You can even generate an AI video of yourself wearing them.
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.