The future of SEO content is video – here’s why
The future of SEO content is video – here’s why
Facebook is changing its primary metric to ‘views’
Facebook will use ‘views’ to measure how content on the platform is performing, regardless of format.
TV advertising drives brand results: Here’s what the numbers say
Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.
YouTube Expands Creator Control Over Ad Partnerships
YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.
Litmus Launches Email Authentication Monitoring, Video, and Personalization Capabilities
BOSTON and SAN MATEO, Calif., Oct. 30, 2024 /PRNewswire/ -- Litmus, a leader in email marketing, releases new products and platform updates, including Sender Authentication in Litmus Email Guardian, Animated Video and Image Carousels in Litmus Personalize, and more. With these additions, marketers can continuously monitor emails for rendering issues, broken elements, and key email infrastructure settings, as well as include engaging video previews and animated image carousels directly inside emails. With these powerful additions, Litmus continues to establish itself as a one-stop shop for everything marketers need to optimize their emails, including email testing, personalization, collaboration, real-time 24/7 email monitoring and so much more.
Samsung’s DeX app on Windows is being replaced by Microsoft’s Phone Link
Samsung is quietly killing off its DeX app on Windows with its One UI 7 update.
Google Video Campaigns and the Google TV Network
There is a new and exciting way for Google advertisers to use video campaigns to reach mass audiences on the Google TV network. In addition to using video campaigns to reach audiences on YouTube and Google Display partner websites and apps, they can now be implemented into Google TV’s advertising network, which can reach millions of viewers using Google smart TV and streaming devices. With Google’s vast collection of video streaming programs and ability to stream through thousands of different apps, video ad campaigns can be targeted to different audiences actively watching on the network.
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is now pitching marketers on ad units within the News feed and individual stories.
NASA’s AI Earth Copilot will take your questions about our planet
The AI tool is designed to make it easier to access and understand NASA’s database of information.
Google's generative AI video model is available in private preview
The Veo model is available to Vertex AI customers.
Amazon announces its own set of Nova AI models
The company is also partnering with Anthropic to build a huge AI compute cluster
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
Roku is building its content into Google TVs
Movies and shows on The Roku Channel are now searchable directly via the Google TV home screen.
7 best Canva alternatives for digital marketing and content creation
Canva is an easy-to-use, browser and app-based digital marketing and content creation tool. There are some great hidden features in Canva, and it's one of the most commonly used design tools for non-professional designers. However, there are some awesome alternatives if Canva just isn’t your style.
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The effort running during Amazon’s “Thursday Night Football” has been key in helping attract repeat customers, says consulting CMO Marisa Thalberg.
Luma expands Dream Machine AI video model into full creative platform, mobile app
The competition between startups and big companies such as Google and Meta to offer compelling AI video creation tools has entered a new phase.
Digital Marketing Trends for Real Estate Agents
Some of the top digital marketing trends for real estate agents include virtual tours, personalized content, SEO, social media and AI tools to engage clients.
Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization
Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and content updates.