To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

Video advertising is dominating the digital landscape. Learn how you can keep up with the changing trends by embracing video ads.

In this article, we’ll explore some proven marketing email examples and techniques that you can use to drive leads through your marketing funnel, and get them to buy. You’ll be able to create strong email campaigns, understand the types of emails you need to send, hone your messaging, and discover the best marketing tools and software to reach your goals.

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

WhatsApp is a platform that has shown some dominance and has no signs of slowing down. Actually, more than 2 billion people are using WhatsApp across the world. As a result, marketers are now finding the messaging platform more interesting and are continually learning its full potential.

As such, it’s a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons to employ digital marketing during this pandemic:

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also provide some tips for getting started with digital marketing yourself, by explaining the differences in marketing strategies. So, if you want to learn more about this essential business tool, keep reading.

Best Vacation E-mail Examples/Templates

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.