#Video related marketing articles

Spotify revamps self-serve ad platform on heels of record Q2

Travel brand Contiki leveraged the renamed Spotify Ads Manager for a campaign that drove a 267% increase in clicks to their website.

The Scope of Digital Marketing in 2024

Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.

Digital Marketing for Manufacturers

Let’s explore the world of digital marketing for manufacturers — where steel meets silicon and every click can forge a new business relationship.

Hopeful email led to musician's Glastonbury gig

A musician will play Glastonbury's acoustic stage this weekend after she sent a speculative email asking the agent who books acts for it if she could perform.

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising, IRCODE’s adtech solution merges physical and digital advertising worlds, Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital worlds

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Text-to-Video Artificial Intelligence (AI) Global Strategic Business Report 2024: Market to Grow by $1.2+ Billion to 2030 - E-Learning and Educational Content, & Shift Towards Digital Marketing

The global market for Text-to-Video Artificial Intelligence (AI) is estimated at US$162.9 Million in 2023 and is projected to reach US$1.4 Billion by 2030, growing at a CAGR of 35.3% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Is It Too Late To Start A Podcast?

As digital marketing continues to evolve, podcasts are a core part of the omnichannel toolkit.

Nine Effective Elements To Include In Your Next Email Marketing Campaign

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most popular forms of marketing, email marketing can be highly effective in generating sales and increasing brand engagement.

16 digital marketing platforms to check out in 2024

With thousands of apps on the market, knowing which marketing platform best suits your brand’s unique needs can be challenging. This article will break everything down for you, from explaining what a digital marketing platform is and its benefits to offering top digital marketing platform recommendations.

Collabra Technology's Digital Marketing Platform Now Inside MLSListings

MLSListings subscribers now have access to the AdBuilder™ digital advertising solution and the SphereBuilder™ marketing automation and analytics platform

Types of Digital Marketing: The Marketer’s Toolkit for 2024

Planning to upskill and accelerate your digital marketing career? Here's a list of best digital marketing courses that you can take right now!

Content Creators & Their Conscious Influence: Digital Marketing's New Road

Content creators are becoming increasingly important in the world of digital marketing. Video content has taken centerstage, especially on platforms such as Facebook and Instagram. With 60 per cent of people frequently engaging with videos and 50 per cent devoting substantial time to watching, it is evident that video is an effective tool for attracting attention, hence the role of creators in the creation of short format videos or namely, ‘reels’, has been expanded.

Digital Marketing Trends for 2024

The world of digital marketing is ever-changing and every year the trends that govern how companies engage their target market change. Looking into digital marketing in 2024, the following trends are expected to be the most influential due to technological development and shift in consumer behavior. This article digs into these trends to help businesspeople understand how they can use them to keep competing and get their messages across to the public.

Google launches Google TV advertising network

The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for campaigns.

5 Email Marketing Tips to Increase Open Rates in 2024

If you’re entirely new to email marketing, we suggest you start with our guide to email marketing before coming back and implementing these email marketing tips to increase open rates. If you’re familiar with email marketing already, let’s get started off on the same page with a quick definition of what an email open rate actually is and what a typical open rate looks like.

Top 10 Digital Marketing Trends For 2024

Stay ahead of the game with the top digital marketing trends for 2024. Discover why having a solid strategy is key to success in the ever-evolving digital landscape.

Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies

A new post published on StudioID highlights the strategic importance of digital publications in modern marketing strategies, emphasizing their ability to drive demand, generate high-quality leads, and enhance brand recognition and reputation affordably within business-to-business (B2B) content distribution strategies.

FlipHTML5 Launches a PDF Booklet Creator for Digital Marketing

FlipHTML5, announces the release of its innovative tool to help create PDF booklets online, which helps users create interactive digital booklets by transforming PDF/Word/PPT documents or images into dynamic flipping booklets.

Google Ads launches Cross-Media Reach Measurement for video campaigns

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns.

VIEW MEDIA GROUP & CENTURY 21 PARTNER TO “REVOLUTIONISE” DIGITAL MARKETING IN REAL ESTATE

Acquire is VMG’s bespoke performance marketing solution that is white labelled and fully integrated within a residential agent’s digital ecosystem to automate vendor campaigns, agent branding campaigns, property management and even recruitment campaigns.

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