4 Email Marketing Metrics to Track Your ROI

Here are the metrics you need to track to improve your campaign's ROI.

GDPR “Saved” Email Marketing (But Cookie Opt-Outs Surge…)

‘Unsubscribe’ is the most misunderstood metric in email marketing.

Are mass email campaigns actually losing you money? Beware the unsubscriber

Relevance is the key to keeping customers engaged.