What Is Opt-in Email Marketing?

Opt-in email marketing benefits both buyers and sellers, offering the potential to create a seamless sales relationship.

What Should Your Business Do When Facebook Goes Down?

When social media goes offline, the link to your customers can be severed. We share what to do when you can't rely on social.

How to Turn Your Story Brand Framework Into a Roadmap to Grow Your Business

Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to create a roadmap to grow your business. You can use the story brand framework you created to: Create a one-liner for your company, Create a lead generator to collect email addresses, Create an automated email drip campaign, Collect and tell stories of transformation, Create a system that generates referrals


By collecting customer data from your e-commerce store, you have a jumping-off point for sending valuable marketing information to customers. With the growth of e-commerce, many business owners are now wondering how to grow their customer base.

SendSquared Partners with Barefoot Technologies to Bring Advanced Data and Marketing Solutions to Barefoot's Vacation Rental Management Platform

The collaboration will integrate SendSquared’s guest insights and communications technology with Barefoot’s VRM capabilities to provide vacation rental management companies (VRMCs) with tools to take guest communications to the next level.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

7 Inbound Marketing Strategies for 2021 (and Beyond)

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

How to Prepare Your Digital Marketing Strategy for 2022

We aim to solve this problem by sharing several digital marketing strategies we should all try to improve on in 2022. If you’re not already using these tactics to grow your business, now is the perfect time to get started. All of the growth techniques mentioned today have proven successful over time, and we expect to see more exciting enhancements and case uses in the years to come.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

Four Ways To Boost Digital Customer Engagement

Even prior to the pandemic, the huge shift to a completely online shopping experience was gaining steam. While similar to in-store and search engine shopping, there’s one significant difference that begs a very important question: How can you capitalize on customers’ 24/7 needs by creating engaging digital experience?

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC

Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool for businesses everywhere. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Erik Beene, Program Coordinator at the UGA SBDC. Today, Beene is going to share his wealth of information on how businesses can leverage the power of a dynamic email marketing campaign.

Running a Small Online Business? Tips for Digital Marketing You Must Know

The concern of every small business is to get more customers, sales, and grow. While some companies successfully rely on the traditional advertisement methods, today, businesses cannot ignore the impact of digital marketing on their business growth. Here are tips for digital marketing that every small business owner must know.

How to create a great e-commerce website

Due to this increase in consumer demand for e-commerce, Appetite Creative has seen a surge in interest from brands for e-commerce website design services. As website design experts, we want to share our top tips for creating an effective and valuable e-commerce website.

Square launches email marketing tool Square Marketing

Square, the payment platform co-founded by Twitter CEO Jack Dorsey, has announced the launch of its email marketing tool, Square Marketing. Square Marketing is currently in early access in Australia, and is also available in the UK and US. Square Marketing offers users a platform to create, send and track email marketing campaigns.

What Exactly is Digital Marketing?

True digital marketing is a multi-faceted approach to advertising your practice, raising awareness, and engaging your target audience through informative, interesting, and diverse digital content.

Effective marketing strategies for lawyers to build a successful law firm brand

Law firms have to find new and creative ways of getting potential clients to remember them, especially in this digital age when everyone’s attention span is short. One way of doing this is by implementing effective marketing strategies for lawyers. There are many ways to build your law firm brand and establish yourself as an industry leader. In this blog post, we will discuss some legal marketing strategies that law firms can use to build a successful law firm brand and increase their client base.

Entre Institute and Jeff Lerner Reviews are All Incredibly Positive

Part of the value of having an online business opportunity entrepreneurship is that you don’t need to have an inborn skill. In fact, with the many training options available, anyone can learn how to make money online. You just need to take a step back and view your situation objectively. Are you willing to put in the time necessary to succeed?

How The Pod Structure Can Save A Company

For reasons yet to be determined, sending an instant message or requesting a few minutes for a video call seems like claiming a major portion of your co-workers’ time. In reality, it’s probably more efficient than physically walking over to somebody’s office, but for a team used to working in the same space, communicating digitally was a major adjustment that never successfully happened. There needed to be a push, a restructuring of protocol, to get the team working as fluidly together as they used to.