Best digital marketing tools in 2022
Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.
Ai Writing Software For Marketing The Basics, Part 1
While artificial intelligence is by no means new, it continues to progress and expand across many industries. And more businesses are finding ways to introduce AI into different departments. Most recently, marketing teams began using AI in the form of content generators to deal with the ever-growing demand for content production. So, we've created a miniseries on how businesses can leverage AI writing software in their marketing departments. In this first installment, we’ll cover the basics of this technology and its marketing use cases.
Digital Marketing Best Practices for Small Business Owners 2022
This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach.
Podcasts are coming to Twitter as part of a major Spaces revamp
7 reasons why video rules content marketing
In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video. According to recent Wyzowl research, "marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding". Video, increasingly, is standing proud above other marketing media. Let's look at the seven reasons why.
5 essential tools to move your hotel out of the digital stone age
Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.
5 EFFECTIVE DIGITAL MARKETING TECHNIQUES FOR COMPANIES IN VARIOUS SECTORS
Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand
Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.
Social media is evolving quickly, and your business needs to also
Social media professionals need to keep pace with all the various new trends and features across multiple networks. It seems like every day there is a new trend or feature introduced in cyberspace.
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
Mailchimp is targeting marketers where they’re spending their time: on social media. The email marketing company is aiming to appeal to marketers by targeting them on apps like TikTok, Facebook, Instagram and more with ads touting new tools like its customer journey builder, predictive segmentation and content optimizer.
Bandsintown gives artists total control of their fan relationships at no cost
Facebook, Instagram, and other social media are making it harder to reach followers at the same time that Spotify and other platforms have begun to charge for key marketing opportunities. Bandsintown has taken the opposite approach with a decade-long commitment to help all artists build an audience without restrictions or cost. For Bandsintown, artist ownership means a direct line of communications to fans without filters on a free platform that includes tools to build a fanbase, and know who they are, where they live and how to keep them engaged.
7 Useful Small Business Marketing Tips
Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design
Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding
“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.
HOW TECHNOLOGY IS CHANGING THE AFFILIATE MARKETING LANDSCAPE
One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.
Building the Perfect Twitter Thread
A Twitter thread is a series of connected tweets, a kind of short blog post to start a discussion or provide info. Threads are among the best ways to grow a following on Twitter. For many businesses, especially those in the so-called creator economy, Twitter is an excellent way to find like-minded colleagues, expand an audience, and make sales.
How Digital Marketing is Shaping the Service Industry
Service industries like legal firms, healthcare, and education are at the forefront of digital marketing. Digital marketing provides them with services such as strategy, branding, web design, content management system development, etc, and helps their clients transform their business into a digital one. Let’s see how digital marketing has shaped the service industry in a better way.