#Trigger related marketing articles

Future Trends in B2B Email Deliverability (Chapter 2)

Email is still a strong tool for B2B (business-to-business) contact and lead creation in the ever-changing world of digital marketing. But the conquest of email marketing depends on one very important thing: delivery. Email delivery is more than just another one of the many email marketing trends we follow. It’s what determines the success of your campaign.

E-mail Etiquette: Watch Your Phrasing To Minimize Misunderstandings And Hurt Feelings

Here are some commonly used phrases to watch out for in your emails, and what people often take them to mean:

Email Marketing Deliverability Best Practices

In this article, we’ll introduce email marketing deliverability best practices for improving your deliverability or marketing emails.

7 Step Email Marketing Checkup for Retailers

Given the importance of email marketing to retailers, your approach to email needs to be on point. Take this seven-step email marketing checkup and see how you’re doing.

Why email should form a key part of your e-commerce marketing strategy

As one of South Africa’s most successful digital agencies, TDMC has launched more than 200 e-commerce stores, helping some of South Africa’s largest retailers and entrepreneurs build profitable online retail channels, with a solid email marketing strategy playing a key role in this success. The agency is one of only four accredited Shopify Expert Partners in SA and is also a Google Premier Partner and Meta Business Partner. Here, Shepard outlines why email should be prioritised when setting out your e-commerce marketing strategy, and why direct ownership of your customer data can empower your brand and increase revenue..

What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared to 80% for social media and 70% for search engine marketing) and serves as the most successful lead gen channel. In short, email marketing is a necessity for modern businesses, but it’s growing more complex by the day as audiences demand more personalized, eye-catching content.

Optimizing Content for Email Deliverability: A Comprehensive Guide

In this detailed guide, we will go over the strategies and best practices for improving the content to ensure the highest B2B email deliverability rate.

Boost conversion rates with these five email marketing automation strategies

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

Constant Contact E-mail Marketing Review And Pricing

Constant Contact is the best email marketing software for small businesses because it includes all of the essentials for an effective small business email campaign at an affordable price.

Business Marketing: Understanding the Basics Right to Email Automation

Email automation is an automatic email campaign set once to target the audience at the needful moment. It meets a certain trigger, and as opposed to other manually created and sent emails, these automated ones have the attribute to enhance revenue for your business. This beauty of email automation has resulted in massive responses to these tools with defined triggers without you ever taking the burden to do it yourself.

How To Send A Reminder Email

As mentioned earlier, the digital world is filled with distractions, and people often forget or overlook important messages. That’s where a well-timed and well-crafted reminder email can make a significant impact. Let’s explore some of the key reasons why sending a reminder email is so important:

AI, privacy, and localisation: The trends impacting email marketing

So, what are the biggest trends currently impacting email marketing, and how can marketers drive success? I spoke to Brian McKenna, VP of CRM at DMi Partners; and Mike Fantis, VP and managing partner at DAC Group, to gain some expert insight.

The Ultimate Guide to Marketing Automation

Marketing automation refers to the streamlined approach of employing software and online tools to automate repetitive marketing tasks. This technique's essence lies in its title: automation is harnessed to simplify routine marketing responsibilities.

Email Deliverability Software Market May See a Big Move , SendinBlue, Return Path, SparkPost

The growth of the Email Deliverability Software market was mainly driven by the increasing R&D spending across the world.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

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