MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

4 lead generation strategies for your business

Singapore has seen tremendous growth in businesses undergoing digital transformation in the past few years. As of 2020, Singapore remained second in digital competitiveness worldwide with a whopping 98.05%, just next to the top-ranking United States. Today, digitally transforming your business is an efficient way to gain qualified leads, considering the increasing number of online shoppers in Singapore. You can tap into your target audience online, generate leads, and convert them into sales. However, generating leads is easier said than done, which is why OOm would like to share some tips. Our digital marketing agency in Singapore excels in lead generation, thanks to our team of experienced specialists who utilise data-driven strategies.

10 Reasons to Use Microsoft Dynamics 365 as Your CRM

Microsoft Dynamic 365 makes managing client relationships simple and cheap while still giving you an incredibly high level of service.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation is a strategy supported by marketing technology software. It enables marketers and brands to send automated emails based on triggers, audience segmentation, pre-configured roles and prospect attributes.

Top 12 Most Common Content Marketing Mistakes to Avoid

Google search traffic took a massive leap from a pre-pandemic average of 3.6 billion searches per day to more than 6 billion daily after March 2020. And that trend isn’t showing any signs of slowing down yet.

How email services can help grow your business and attract customers

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

7 Ways a CRM Can Help Reduce Costs For Your Business

Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

How Walgreens Used AI To Improve Email Engagement Rates

Improving email open and click rates is every marketer’s goal. In this article, Parry Malm, CEO, Phrasee, talks about how an AI technology helped Walgreens improve its email open and click rates and vaccination appointment bookings when it mattered the most.

How To Get Started With Automated E-mail Marketing

Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at the relevant time, laying the groundwork for increased revenue.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

10 Tips to Boost Your Email Open Rates

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

How to Pick the Right Email Marketing Service for Your Business

Email marketing is a critical component for any business’s marketing strategy. Finding the right email provider can save you valuable time, help you market and represent your business in a professional manner, and result in a bigger bottom line. It pays to do your research, try a few programs, and don’t settle for the marketing product of the moment. Your business is too important.

7 Effective Email Marketing Practices for Franchise Development Success

Email marketing is an inexpensive tool that pays off. It costs roughly $200 to send out 10,000 targeted emails. The average ROI for email is consistently more than double that of other digital channels. Remember, we are talking about a captive audience that has trusted you with their email address. These prospects want and expect to hear from you to learn more about your brand.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation often serves as a capability within marketing automation platforms. In fact, more than a few of the major marketing cloud platforms have acquired marketing automation platforms in the last 10 years, including Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

How To Increase Your Business's Visibility Through Creative Marketing Campaigns

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. The digital shift has forced businesses to look for better and creative ways to keep up.

How to Prepare Your Email Marketing Strategy for iOS 15

To adapt, it is crucial to embrace these changes. Therefore, respect customer privacy, give subscribers a chance to tell what they want and how they want to communicate with your brand, improve your relationships, focus on bringing actual value to the clients, and keep up with the community and events.