How to Create Triggered Emails

This article is for small business owners who want to improve their email marketing campaigns by incorporating triggered emails to boost ROI and audience engagement.

5 Ways to Use Subscriber Data to Personalize Your Marketing Emails

Here are some simple and effective ways to use subscriber data to personalize your marketing emails.

Three Email Best Practices For High-Performing Campaigns

Here are three useful areas to focus on as you establish your email marketing strategy and deployment plans.

How Email Marketing Will Evolve in the Next 5 Years

Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.

SMBs Show Their Grit: Owners Like Being On Their Own Despite Tough Conditions

The news is full of stories about small businesses going under due to the COVID-19 pandemic. But that hasn’t dimmed the entrepreneurial spirit, according to a study released Friday by American Express.

Boost conversion rates with these five email marketing automation strategies

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

6 Killer Tips to Get Your Email Marketing Campaigns Noticed is good

These will help to increase subscriber rates, engagement, and ROI across your campaigns.

Send Web Push Notifications That Help You Make More Sales

Want to make web push notifications a part of your marketing strategy? Read on to learn how to create push notifications that make it easy to drive traffic back to your website and make more sales.

Best Email Marketing Software For Your Business Needs

here are some key considerations to keep in mind when choosing your email marketing software.

How to Refine Your Triggered Emails in the Age of Personalization

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s.

10 Engaging Ways to Welcome your Email Subscribers

We have identified 10 such emails that caught our eyes with either an amazing email template, catchy copy, or thoughtful conceptualization. Read on…

2020 Holiday Email Marketing Starts Early

According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday email marketing now.