The marketing mix of the digital age

4 Ps of Product, Price, Place and Promotion) are Purpose, Pride, Protection, Partnership, and Personalisation.

How ABM strategies can accelerate marketing and sales velocity

No matter what business you’re in, streamlining processes is a sure way to boost your productivity and increase revenue. And, fortunately for you, there are thousands of integrations and applications that can help you do just that. But we know choosing the right integration can be tricky, so we’ve put together a list of integrations we think every business should have to optimise their business processes.

CallRevu Monetizes Digital Marketing with AI Technology

CallRevu' CallVision DNI is the only automotive centric conversation intelligence solution that leverages machine-based artificial intelligence (AI) technology, inbound automotive call expert analysis and Google Analytics to deliver comprehensive reporting that monetizes the customer car buying journey – both online and offline – from the moment they first become aware of the dealership to when they ultimately call, email or schedule an appointment.

Mapp updates its Insight-led Customer Experience Platform

Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features.

100% increase in email CTR when personalised by brands: MoEngage survey

Raviteja Dodda, chief executive officer, MoEngage said, “The shift in email behaviour will continue thanks to increasing demand for personalization and relevancy-based messaging. Marketers therefore need a whole range of benchmark metrics and feedback to appreciate and capture their audience needs and more importantly, engage them and fulfil their needs then and there.”

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

Consumers are looking for humor but brands aren’t delivering, survey says

The Happiness Report” found that 90% of people are more likely to remember ads that are funny and 72% of people would choose a humorous brand over the competition. Despite this, only 20% of brands report using humor in offline ads and 18% report using the tactic in online ads. The report is based on insights from more than 12,000 consumers and business leaders across the globe, comes as the world seeks to move past the pandemic into a new normal. However, the pandemic triggered a 25% increase in the prevalence of anxiety and depression worldwide, leaving consumers longing for experiences that make them smile.

Five Easy But Effective Ways To Boost Your E-mail Marketing Results

Every email user gets bombarded with tens of emails every day. As a result, many emails go unopened or get split-second attention from the recipient before moving on to other things. The impact your email will have on the recipient in the split second they look at it will determine if they will give it another few seconds. That means if you are getting less than the desired outcome from this effective yet cheap marketing method, there’s a chance the emails you are sending are poorly created or targeted. But worry not, as this guide offers tips to help boost your email marketing results.

Drip Campaigns for B2B Marketers: Tips and Best Practices

A drip campaign is a series of emails pre-planned and sent across by a brand to a specific set of customers between pre-defined intervals. As these emails are triggered by a specific action, they can be very useful for moving prospects towards the buyer’s journey, in turn, strengthening the relationship with existing customers.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Is Google Analytics going away? What marketers need to know

The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

GetResponse unveils enhanced ecommerce marketing automation solution

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Business Marketing: Understanding the Basics Right to Email Automation

Email automation is an automatic email campaign set once to target the audience at the needful moment. It meets a certain trigger, and as opposed to other manually created and sent emails, these automated ones have the attribute to enhance revenue for your business. This beauty of email automation has resulted in massive responses to these tools with defined triggers without you ever taking the burden to do it yourself.

Fight the Friction!

Friction: Inconsistent marketing campaigns.

Data Science: The Foundation of Any Effective Personalized Marketing Strategy

The last time I thought about science was when I was required to take a science class in college. Well, fear not, data science doesn’t have to be that complicated. Here are some ways you and your team can get started on a data science project, and deliver more relevant, personalized communications to your customers.

Buyer Personas: Digital Marketing’s Secret Sauce

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate details and guesswork. Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers. E-commerce and social media platforms like Amazon, Facebook, and Walmart are no different. They need to shine a light on potential buyers, so marketers are not making sales pitches in the dark.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

Strategies for an Engaging Drip Campaign

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.