Why we care about B2C marketing: A guide for marketers

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader.

Consumers More Inspired to Buy if Brands Let People Opt Out of Holiday Emails

More brands are offering email subscribers the opportunity to opt out of specific holiday email messages that may trigger difficult or negative feelings, and this practice of empathy can help boost brand perception and even sales. According to Capterra’s latest survey, 81% of consumers are inspired to buy from a brand after seeing holiday opt-out emails.

Paubox launched drip campaign functionality for Paubox Marketing

Paubox today launched new intelligent drip campaign functionality for Paubox Marketing, a marketing automation solution designed exclusively for healthcare, enabling healthcare providers and marketers to easily send automated and personalized marketing emails that are HIPAA compliant. In addition, Paubox Marketing has a new drag-and-drop email design builder so users can quickly create great-looking email campaigns. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

Software Design Team Inc, Launches New Web Based Software Which Enables Users To Send Mass E-mail Using Multiple Gmail Accounts

Software Design Team announces the launch of GMerge, a new email tool that enables Gmail and Google Workspace users to send personalized email using multiple Gmail addresses. GMerge is suited to clubs, groups, entrepreneurs and businesses that maintain one or multiple lists and have the requirement to send mass email from multiple lists.

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

3 shifts advanced marketers are making

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

Building a Prospecting Motion: How to Outreach Like a Pro

Sourcing and prioritizing accounts, Creating impactful content for outreach, Pro tips for success.

Salesforce Research: 87% Of Marketers Say Their Work Provides Increasing Value

As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are hopeful — 87% said their work provides greater value now than a year ago, representing a 10% increase from last year’s survey.

5 tactics to get the 2023 email marketing funding you deserve

Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.

Boost conversion rates with these five email marketing automation strategies

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

The Impact of iOS 15 on Email Marketing — One Year Later

Marketers know that change is inevitable. While there was a lot of initial concern about the impact of Apple’s privacy protections, we now see everything will not only be alright, but brands and consumers should be better off because of it. Forcing brands to shift their mindset to an activity-based messaging strategy should provide more engaging and relevant messages for consumers resulting in an overall better shopping experience.

Feature.fm adds release day email reminders to music pre-saves [EXCLUSIVE]

Now, fans who have pre-saved music using Feature.fm will be notified on release day that the music is live, along with a direct link to the music to drive streams. Feature.fm music pre-save campaigns with email notifications are available for Spotify, Apple Music, Amazon Music, TIDAL, Soundcloud, and Deezer.

What Is The Best Crm Software

The best real estate CRM software is essential to every agent, because it lets you keep your contacts organized, streamlined and under your control. With the right everyday tools, you can build a system that fits your individual needs and helps you grow your business. However, choosing the right system isn't always easy. While there are many options out there, it's important to consider specific features when shopping for a real estate CRM. Internet searches can deliver a long list of possible software solutions. The challenge is making sense of it all. In this post, we'll help you sort through the options and find the best real estate CRM software.

TV may be Old School but it Works for DTC Brands Transitioning into Retail

The bottom line is everything old is new again in media, and linear TV is no exception. It’s become a popular place for DTC brands to be once again, but so has outdoor, and even email marketing. We’re in a moment when marketers are looking past the hot, new and cool and reverting to the tried and true places where the CPMs are high. We’re in an efficient world right now. Cash is king and performance is needed. And for many DTC brands that means rethinking linear TV.

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

Overall, the new dimensions can help marketers plan for more sophisticated understanding of customer behavior. They arrive just in time as marketing teams further develop their work plans during the transition period to Google Analytics 4.


Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

Six Digital Marketing Tips For Small Business Owners During An Economic Downturn

Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. However, small businesses don’t always have the luxury of vastly increasing their marketing budgets, especially in light of economic uncertainty. But, small business owners can leverage the scalability of digital marketing to help fill the gaps and make their businesses recession-resilient throughout the coming months. Here are a few ways your small business can do that.

Martech Interview with Lynn Tornabene, Chief Marketing Officer, Anteriad

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.