Current And Projected Online Holiday Shopping Sales Trends For 2022

As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.

How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

Why we care about B2C marketing: A guide for marketers

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader.

French startup Kiliba snaps up €7 million for its AI-driven martech software

Built to enable digital brands to better personalized marketing campaigns, Kiliba has just secured €7 million in a seed funding round. The French startup has seen impressive early traction and now aims to become a market leader in Europe’s martech space.

Where is the email marketing industry headed? Experts weigh in

Email marketing is one of the most trusted channels at the marketer’s disposal to connect with customers and convert them into loyalists. As emails have become a crucial way for personalised and conversational marketing, many emerging technologies are shaping the future of email marketing. To explore this, and to gain a deeper understanding of the Email Benchmark Report 2022 (EBR) published by Netcore Cloud, industry experts like Sharon Supriya, Senior Director - Marketing & Growth Strategy, Byju’s; Sandesh Gupta, Head of Digital Marketing - USA, MPL; and Chaitanya Chinta, Global Business Head, Email, Netcore Cloud, came together to share insights on the report, which is a study of 100 billion emails across 20+ global industries.

Building a Prospecting Motion: How to Outreach Like a Pro

Sourcing and prioritizing accounts, Creating impactful content for outreach, Pro tips for success.

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

8 digital marketing trends 2023 for small businesses

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

A Small Business Guide to Starting a Newsletter [Infographic]

Newsletters have become an increasingly popular way to stay in touch with your audience, be it for brands, individual creators, events, etc. The below infographic provides a handy overview of how to build an effective email marketing strategy, from composition to management.

Marketers optimistic despite headwinds

Four out of five Australian and New Zealand marketers say their work is increasing in value despite macroeconomic and labour headwinds, according to new research from Salesforce.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Here's How to Adjust Your Marketing Strategy for E-Commerce

Shifting your marketing efforts toward e-commerce requires a well-thought-out strategy

The Top 10 Must-Read Newsletters for Digital Marketers

If you're looking to stay on top of the latest trends in digital marketing, these newsletters will help you do that. Here are some of the best ones.

Data Control Support Makes Dashboard Workflow In Google Data Studio Better

Data control support acts as a type of version control that lets you select a data set for a report without adjusting the data source through programming syntax. The benefit is it eases report sharing to users and streamlines accounts by removing the need to create separate reports.

The complete guide to Instagram templates (+ free downloads)

Why burden yourself with even more work by requiring yourself to create Instagram content from scratch every single time? Especially because many marketers are managing multiple social media accounts at a time. So let’s talk more about Instagram templates—why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use.

Tips to Grow Your Business Through Digital Marketing in 2022

Digital Marketing Strategy To Grow Your Business, Defining Your Target Audience, Audit Your Website SEO, Economical and Effective Digital Marketing, Create Social Media Presence, Create a Blog, Contribute to Other Websites, Target Demographically, Target Mobile Users, Online Communities, Build Landing Page For Business, Email Marketing, Pay-per-click (PPC).

10 Tried-and-True Tactics That Can Help Boost Your Online Sales

As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.

Market to Moms on Twitter

Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Let’s be clear. Pinterest, Snapchat, Facebook, and Instagram are the social media powerhouses of mom marketing. But thanks to its authority as a news-oriented platform, Twitter can augment an ecommerce company’s efforts to attract mothers, especially in organic reach, email and SMS list growth, and brand building.

Bloomreach Announces Q3 Product Launches, Revolutionizing Personalized E-Commerce with Advanced Features for Marketing, Product Discovery and Content

Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization. With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.