Litmus Debuts Speakers For Litmus Live 2021

The conference will consist of over 50 sessions and four workshops educating attendees on accelerating marketing's most powerful channel: email. According to Litmus's 2020 State of Email, Fall Edition, for every dollar brands invest in email marketing, they receive $36 in return. At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.

Marketing Your Way Out of COVID

You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events. Here are three ways to take your marketing approach up a notch and attract the clients that are ready to book you for their next event.

3 Essential Email Marketing Metrics you should Track & How to Improve Them [Infographic]

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The team from Salesforce share the essential email marketing metrics to measure in this infographic. Here’s a quick summary: Open rate, Bounce rate, Click-through rate. Check out the infographic for more detail.

10 ways to promote your blog in 2021

Content market is the process of creating content, publishing it, and promoting it to attract, engage, and retain an audience of customers. Content marketing can help with search engine optimization and pay-per-click ads. Sometimes, however, it can be challenging to know what topics to address. What follows are five content marketing ideas you can use for your business in August 2021.

Is Your Company Ready To Sell Globally?

So, how prepared are you to go global? I have spent the last 24 years in the language industry and have helped hundreds of SMBs successfully grow their global revenue. I believe it is important to note the following dynamics of going global.

Using an Automated Email Marketing Strategy

Email marketing automation software is the solution to your problems. These email marketing automation tools track all that information for you and work automatically to send the right email to the right person at the right time. Let’s take a closer look at the automation of email, including the benefits of doing it, and what it all means for you and your business.

7 content marketing trends you can’t ignore in 2021

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

27 top SaaS companies for business

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Ecommerce Product Releases: July 15, 2021

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on live-streaming marketplaces, payment services, social commerce, headless commerce, customer experience, multichannel fulfillment, and holiday marketing. IF you click on the titles of the articles in this article, it will go to the articles of those titles.

AN EMAIL MARKETING GUIDE FOR 2021

Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

How The Pandemic Changed Customer Relationships

In order to flourish in a post-pandemic economy, businesses need to focus on customer relationships.

Get More Out of Your Email Newsletter Strategy with Next-Gen Monetization

At the end of the day, a successful newsletter strategy needs to incorporate ways to drive revenue without taking up too much of your time. With the right dedicated email monetization platform, the technology does the monetizing for you. This frees up your business to focus on creating and publishing high-quality email content your subscribers love and that your advertisers want to be a part of.

How to Use Digital Consumer Psychology to Stand Out From the Competition

With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.

Does Your Content Marketing Strategy Need To Be More Data-Driven?

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

A personal connection

Last year on the banking front, we were adapting daily. As a result, the way our customers engaged with us shifted dramatically. Suddenly, everyone was using digital services. Even those customers who usually would have been reluctant to choose online banking over brick-and-mortar were enrolling in digital services. As a result, our digital banking usage expanded exponentially.

Ditch the “Hi” and five other tips for better client email marketing

When email marketing tools first allowed marketers to insert a customer’s first name, it was like magic. That was a long time ago. And the magic has gone. Personalisation is still very important for effective email marketing. But that goes beyond the simple “Hi Jeff” or “Dear Jeff” opener. Why is this? Well, your clients, like everyone else have got wise to this system generated “personalisation”. So, it is no longer personal.

20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business’ social media pages? Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it’s time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?

5 Tips to Personalize Your Email Marketing Campaigns

Email marketing is an online marketing tool with one of the highest returns on investment. If you want to make use of its potential, it's important to follow the latest trends. One of the current trends is personalization. Customers need to feel like they are having a conversation with another person, not a robot. Take a look at 5 tips to make your email campaigns look more natural to every customer.