Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges.
Red Flags to Look for in an Email Marketing Platform: Pointers for Email Marketers
An email marketing platform or software is a critical tool for B2B marketers, it helps maintain consistent communication with existing and potential customers. It’s important to choose a best-fit email marketing platform based on your individual team’s use case and to know what red flags to look for when choosing an email marketing platform.
How SEO and digital PR can drive maximum brand visibility
Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and engagement.
The 5 Trends That Should Shape Your Email Marketing Approach in Q4
Q4 is upon us! That means the window has closed for huge, time-gobbling initiatives like onboarding a new marketing automation platform or starting a rebrand. That said, there are plenty of initiatives email marketers can—and should—undertake right now to fully capitalize on the surge of buying intent about to hit (if recent years are indicators, it’ll hit earlier than ever). In this post, I’ll look at the five biggest trends shaping our approach to email marketing this Q4.
Email marketing is the most impactful channel for B2B marketers
Key stat: Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.
The Influence Agency Forecasts Digital Marketing Trends for 2024 in The Yearbook: Class of AI
The Yearbook is a free resource created by industry experts to help marketers and business leaders drive their marketing efforts in the coming year
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The seasonal calendar has evolved, creating opportunities for brands to innovate CX on mobile and apps and cash in on nuances in user interest and intent.
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Acquia Engage 2023 Ai In Marketing’s Evolution
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How Modern Technology is Rewriting the Rules of Marketing
Over the past decade, we've witnessed a whirlwind of transformative changes that have redefined the very essence of digital marketing.
Leveraging Artificial Intelligence in Digital Marketing
The digital marketing landscape is experiencing a revolutionary shift, thanks to artificial intelligence (AI). Digital marketing agencies are increasingly harnessing AI’s power to transform their strategies and methodologies. This innovative tool is reshaping the way we approach online marketing, delivering precision and efficiency that were once unattainable.
Sojern Reveals First Of Its Kind 'State of Destination Marketing 2024 Report'
SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the "State of Destination Marketing" report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges.
Mobile Email Statistics 2023: Tap Into Trends
Research shows that email is a reliable means by which most businesses and individuals use it to sell their products and services. Mobile devices account for 60% of email campaign reads. Most business people, prospective employees, and others prefer checking mail on mobile phones over any other device. This data gives relevant information, details, and general mobile email statistics, as shown below.
Report Identifies the Top Marketing Developments and Tools That Healthcare Providers Need to Know Now
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The state of digital marketing: ETBrandEquity and Ipsos special report
Key Digital Marketing Trends That Convert Engagement Into Sales
“In an ever-changing digital landscape, it is important for golf destinations to use all of the tools at their disposal to stay at the forefront of golfers’ minds when they make their travel decisions,” said Head of European Tour Destinations, Ian Knox.
Will Amazon’s Meta and Snap deals rewrite the future of social commerce?
journey that can be impacted by the new collaboration between the tech giants.
Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands
The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. But there are a few things to consider that can make a difference in driving impact for your business. And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise.
5 Stages to Grow Your Agency Digital Marketing Capabilities
Following these five stages of capability building can put and keep your agency on the leading edge of digital and grow your client base.