Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

50 Small Business Advertising Ideas to Consider in 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different advertising avenues for each business to consider. Read on for a guide.

How to Improve Your Email Marketing for Valentine’s Day

WITH THE RIGHT digital marketing strategy in place, Valentine’s Day can be a great way to start your year off profitably. Here are 6 tips to improve your email marketing:

How To Improve Your Healthcare Email Marketing

As a healthcare organization, it’s vital to continuously optimize and improve your healthcare email marketing strategies. As a low-cost, low-effort marketing tool, using email effectively will boost your ROI, grow your patient book, and increase referrals. By taking a more deliberate, hyper-focused approach to email marketing, healthcare organizations can grow their practice in an organic, maintainable, and consistent manner. But if you’re a small healthcare practice administrator seeking to improve your email marketing, and you don’t know the nuances that go into creating a comprehensive email marketing strategy, you risk wasting valuable time and resources. We can help with that. Informed by Gartner insights, we’ve compiled a list of the different email marketing strategies for healthcare professionals to adopt if they want to set up and improve their existing email program.

Boosting Your Drip Campaigns: How To Get It Done And How Can It Benefit You?

Creating an email drip campaign is a great way to keep your brand top of mind with your subscribers. It's also a very cost-effective way to reach your audience. Drip campaigns are ideal for increasing sales, boosting traffic to your website, and fostering relationships with your prospects and customers.

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

13 key SEO metrics to track in 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

5 strategies to execute email localization with ease

It’s almost 2023 and emails are still popular! Yes, you read that right. Emails continue to remain the most popular and effective way for businesses to communicate with their audience. Despite the advent of social media, email marketing continues to shine like a glowing flame. There are strong reasons why 82% of marketers use email marketing to improve brand awareness, make announcements, launch events, share success stories, and more.

The Owner Of A Top Domain Marketing Site Announced a Huge Discount..

Ontraport has come up with several discounts and deals during the holiday season. Promotional offers and discount deals can help in saving up to 40% on subscriptions.

Marketplace SEO: A Guide To Optimize Listings

There’s no getting away from it: SEO is vital for your marketplace website. While building SEO on your marketplace site has its challenges, it will help your products and category pages rank for the competitive keywords you otherwise have to pay for. Your efforts will bring in more organic traffic to your site, and help improve revenue and conversions. I’m sure these tips will help you rank well on search engines.

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

Social Media Marketing Tips for Financial Advisors

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.

Gamification and B2B Marketing

The fact that it has been around for a while means there is a chance you have interacted with it despite the fact that it may seem daunting and new. In the B2C sector, it is extremely common to experience gamification across campaigns. The goal of gamification is to use interactive game-style approaches that give users a sense of significance and value. Users may find it so fascinating that they are willing to invest more in a brand or product. It is a powerful B2B marketing strategy that may inform, engage, and aid in the collection of leads.

How Your Website Can Turn Into Lead Generation For Your Law Firm

Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Lawyers and law firms are increasingly turning to the online world for lead generation. Yet, using the web to generate leads is still something of a mystery for many law firms. How does a law firm begin to navigate the complex world of online lead generation and digital marketing? There are so many buzzwords to learn (inbound marketing, outbound marketing, tweets, impressions, conversions, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CTM, CTC, etc.).

How retailers can beat the post-holiday sales slump

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

How to Improve Your Content Marketing Sales Funnel

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

7 Content Marketing Best Practices In 2023

Content marketing is one of the best ways for any organization to bring in traffic to their site as it helps continue to educate consumers about the benefits of certain service lines and make them trust that your brand is the right one for their needs.

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage.