10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many businesses—small and large—are either unfamiliar with email marketing or are afraid of it. In this guide, we’ll cover everything you need to know about email marketing, including best practices, tips, statistics, and more, in connection to CX.

Guest comment: Why email marketing is thriving, not dying

Email marketing is far from dead, in fact, it’s far from dying. If you do it well and with purpose, you will be able to give your marketing mix a new lease of life, one that positively impacts your bottom line, time and time again.

7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use

Driving high-quality traffic to your landing page doesn’t have to involve complicated or expensive marketing. And if it does involve money, the methods you choose should give you a high return on investment (ROI).

10 Must-Learn Skills to Build a Successful E-commerce Business

If you're running an online business, these skills can help your business thrive.

Understanding & Overcoming Top Email Inboxing Challenges

Regular maintenance of subscriber lists continues to be essential in 2021, and email subscriber acquisition is an extraordinarily scalable and cost effective way to keep subscriber lists growing while inactive subscribers are filtered out. Advertisers who leverage DMS for email subscriber acquisition are connected with high-intent subscribers who opted in to receive communications.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

What Is Online Marketing?

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

How To Do Email Marketing – Best Email Subject Line Lines

There's no doubt that email marketing has become one of the most efficient ways of generating traffic to your website. Email marketing is also a powerful way of constant promotion through email. To make the most of it, you need to understand how to do email marketing.

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

SEO:WHAT IS IT AND HOW DO I USE IT?

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

6 Reasons Why Email Marketing is Still Important For Your Marketing Efforts: Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

6 Reasons Why Email Marketing is Still Important For Your Marketing Efforts: Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

How To Succeed At E-Commerce During A Pandemic

In this article, we’ll delve into some of the latest e-commerce market trends and discuss how to succeed in e-commerce for the pandemic era. One thing is for sure: Online is where it’s at.

Three Ways That Email Best Practices Can Lead To Better Campaign Performance

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

Creating an Excellent Content Marketing Strategy: 9 Focus Areas

Creating an excellent content marketing strategy should focus on your company goals then develop a plan to help you achieve those goals. By producing an excellent content marketing strategy you grow your audience, increase sales, build a community, and increase your ROI. To develop your content marketing strategy there are several things you need to keep in mind. So, today we share our favorite tips and offer reviews of products to help you toward success.

B2B marketing strategies to boost inbound leads

To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads.

UK customers are engaging with brands again, as data from HubSpot shows website traffic, email and chat interactions are higher now than they have ever been during the pandemic

“Our latest data gives hope to UK marketers, but also a number of important lessons on how to create effective customer experience strategies in the new world. While announcements on the loosening of lockdown measures in the UK have generated more interaction with marketing emails and websites, this may be a temporary halo effect. The simultaneous rise in customer support conversations indicates that there are longer term challenges to be addressed: now is the time for customer experience leaders to ensure they’ve properly invested in the tools and infrastructure needed to support the new normal. Some businesses have done this successfully while others are still working to come up with an effective plan. The good news is it seems like most companies understand they need to adapt their marketing strategies in some way if they want to continue to thrive in a post-COVID world.”

How Marketing Automation Can Increase Ecommerce Jewelry Sales & In-Store Leads

There’s a lot that goes into a marketing funnel. It’s so much more than just having a website for your online jewelry store. You have to have organic SEO in place, dynamic ads across your chosen display network, Google search campaigns along with Facebook and Instagram shopping (not to mention targeting Facebook and Instagram Lookalike audiences to make sure no prospects slip through the cracks). And that’s not even scratching the surface, because you’ll also have to consider things like email automation, Google Shopping and so much more.