B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years. The good news is with the rise of digital marketing channels and distribution, there are now more ways to generate leads. So how do you start generating leads for your business? Let’s first explore what lead generation is all about.

3 Website Marketing Strategies Proven to Increase Conversions

These ecommerce techniques are sustainable, cost-effective and easy to implement.

6 Tips for Marketing Your Small Business Online

Social media, mailing lists and search engines are ways to connect with prospective customers

Facebook’s outage highlights the biggest marketing priority

By not thinking of an email marketing strategy, you’re putting yourself in serious risk of not being able to communicate to your audience, access or review important data to continue your business operations. And if you still need convincing here are 5 reasons why you need to create an email list.

What Should Your Business Do When Facebook Goes Down?

When social media goes offline, the link to your customers can be severed. We share what to do when you can't rely on social.

Why And How To Diversify Your Business' Online Presence

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

4 Smart Ways to Brainstorm for New Blog Topics

If you’re feeling unsure and don’t know what to cover next, we are here to help. There are plenty of clever ways you can come up with new blog post ideas. Today, we want to show you some of our favorite tips and tricks for getting our creative juices flowing when it’s time to start writing.

How SaaS Companies Can Boost User Engagement With Video Marketing

Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.

Nextbrain Adopting Synergetic Approach to Offer Remarkable Digital Marketing Services Globally

Nextbrain technologies is the leading digital marketing company in Toronto, Canada extending remarkable digital marketing services to reinforce your business and enhance conversion rate. Our SEO analysts have mastered in providing end-to-end SEO services by using powerful SEO tools. We analyse your business requirements, research more about your target audience in order to implement well-defined SEO strategies which can bring more organic traffic to your website.

14 Mistakes to Avoid in Holiday Marketing Campaigns

Whether you’re actually selling online or using digital marketing to drive in-store sales, you’ll want to avoid these 14 holiday marketing mistakes that can cost you online visibility, customers, and revenue.

3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays

Leverage Email Automation to Target and Send Marketing Materials, Use AI-powered Personalization to Optimize the Customer Experience, Optimize Landing and Sales Pages for Conversion Rates, Optimize Your E-commerce Store For the Holidays

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

Marketing Automation: the Best Tools for Boosting growth

The best AI-powered marketing automation tools are the ones that make it easy for marketers to create and optimize content, increase sales, analyze data, improve marketing efforts, and get the word out about your business. Let’s take a look at some advanced artificial intelligence (AI) tools and platforms that can help your business reach its full potential.

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

Email Pop-Up Benefits and Examples

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Syte and Movable Ink Partner to Provide Retailers With Hyper-Personalized Email Marketing Capabilities Ahead of Holiday Shopping Season

Strategic partnership enables retailers to maximize email marketing campaigns in a new way that combines hyper-personalization technology with dynamic content displays.

9 of the Best Marketing Automation Software for Small Businesses

No matter the industry, the market, or size, every business can benefit from marketing automation software solutions. Choosing the right vendor and solution can be a complicated process, though, especially as a small business, where budget and functionalities are crucial, which is why our editors have compiled the following list of the best marketing automation software for small businesses and teams. The companies are listed in alphabetical order.

MarketPryce, An Online Marketplace For Athlete Marketing Deals, Raises $3 Million Seed Funding Round

The funding occurs less than two months after the NCAA allowed college athletes to profit off their name, image and likeness, a ruling that has led to a significant increase in traffic and deal activity on MarketPryce.