HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

iOS 15 is out, but marketers can shake off the loss of email open rates

This is not a channel-ending event for email, Tactically, opens fueled automations and inferring intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn't mean crap. Clicks and associated behavior on the website are better indicators of intent.

4 lead generation strategies for your business

Singapore has seen tremendous growth in businesses undergoing digital transformation in the past few years. As of 2020, Singapore remained second in digital competitiveness worldwide with a whopping 98.05%, just next to the top-ranking United States. Today, digitally transforming your business is an efficient way to gain qualified leads, considering the increasing number of online shoppers in Singapore. You can tap into your target audience online, generate leads, and convert them into sales. However, generating leads is easier said than done, which is why OOm would like to share some tips. Our digital marketing agency in Singapore excels in lead generation, thanks to our team of experienced specialists who utilise data-driven strategies.

Validity Enables Marketers to Measure True Email Engagement Given iOS 15 Updates

Today Validity, the leading provider of data quality and email marketing success solutions, announced it will expand engagement analytics within its Everest platform to enable users to proactively address the latest Mail Privacy Protection (MPP) updates from Apple's new iOS 15 system.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

All that every organisation should know about the implementation of email hunter systems

This is considered to be the top-notch quality software that can pull literally anyone’s email only and the functionality will not even stop here because it can even be capable of linking to different kinds of social media accounts as well so that lookup of the email address can be undertaken very professionally.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

Life after cookies: Retailers test 4 targeting alternatives

Marketers don't waste money suggesting products and services to people who have no interest in them. Given that, a host of companies are racing to develop new targeting options that will help sustain the online ad ecosystem. Retailers are starting to experiment with targeted advertising options beyond the third-party browser cookie, and the alternatives hold promise.

How contact tracking tech can reconnect brands with former customers

Technology can help companies find B2B contacts — including marketers — that have changed jobs.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

Email Marketing for Realtors: Benefits and Strategies

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

10 Tips to Boost Your Email Open Rates

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

Conversion Funnel: Stages and Optimization

With every small tweak in conversion funnel optimization, you make more money from your existing traffic. Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

Canadian broadband service provider simplifies the planning, creation, and execution of omnichannel campaigns with the integrated Calix Marketing Cloud and Mailchimp solution, exciting subscribers with targeted emails that yield amazing open rates and greater marketing ROI

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation often serves as a capability within marketing automation platforms. In fact, more than a few of the major marketing cloud platforms have acquired marketing automation platforms in the last 10 years, including Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Jerry Garner Wins More Listings Using RealtyJuggler Real Estate Software

They keep in continual communication throughout the year with their top 1000 clients in RealtyJuggler by sending new home listing announcements for their neighborhood the same time every month, greeting cards for holidays, friending them on Facebook, as well as sending articles about Jerry's clients that tell the story of that client, highlighting how Jerry works.

How to Prepare Your Email Marketing Strategy for iOS 15

To adapt, it is crucial to embrace these changes. Therefore, respect customer privacy, give subscribers a chance to tell what they want and how they want to communicate with your brand, improve your relationships, focus on bringing actual value to the clients, and keep up with the community and events.