A beginner’s guide to Google Analytics for startups

At first, Google Analytics might feel intimidating, but, once you understand how it works and identify the key metrics necessary for your business, it may soon become one of your favourite (and most useful!) marketing tools.

How To Choose An Email Marketing Platform [Infographic]

Today, there are several marketing services that can help you achieve successful marketing goals. However, only a few provide the best features. So, what should you look for in an email marketing platform? Take a look at the infographic below to find out.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

Measuring Your Success During the Season of Selling

We’re going to explain what data you should be looking for, how to analyze it, and how to use it for more success in future years.

10 Business Tools to Do All Your Heavy Lifting

If you need a little extra help, we've rounded up some of the top deals on business tools that can do some of the heavy lifting for you. Check them out.