#Tracking related marketing articles

The ActiveCampaign Email Marketing Features You Should Know About

Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging.

Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Toast (NYSE: TOST), the all-in-one technology platform built for restaurants, today announced details for its Digital Storefront and Marketing Suites. Toast’s Digital Storefront Suite offers robust website and online ordering capabilities. Toast’s Marketing Suite marries marketing tools with automation technology. Together, the suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.

The Best Email Marketing Services and Survey Software of 2024

Take your marketing to the next level with email campaigns, newsletters and surveys via Mailchimp or another top platform.

Entity-oriented search: The evolution of information retrieval, explained

Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Internet Marketing: A Beginner’s Guide in 2024

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 billion by 2026. This means that if your company isn’t already dabbling in online marketing, it needs to be. Use this beginner’s guide to internet marketing to learn more about the basics.

PayPal is building an ad network based on your Venmo data

PayPal will use your purchase information and shopping patterns to sell targeted ads.

COSMarketing Agency's Innovative Strategy Digital Marketing for Authors

Digital Strategy

Digital Marketing Solutions LLC Expands with New Chicago SEO Consultant Location in Chicago

Digital Marketing Solutions LLC opens a new SEO consulting office, Chicago SEO Consultant, in Lakeview, Chicago. Get SEO services from the best SEO experts.

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Brandwatch 2024 Digital Marketing: Marketers Embracing AI

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You can download the full report here. Let’s dive into one trend that’s on all marketers’ minds: embracing AI.

Walmart opens access to off-site customer journey insights for suppliers

Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts.

Amazon Prime Days is just around the corner — here's how to find the best deals

We've got some tips and tricks for making the most of Amazon's fall Prime event.

Nylas Introduces its Nylas Email for Salesforce Package

Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

YourSEOBoard Launches Innovative SEO Dashboard to Transform Digital Marketing

Customize Your SEO Dashboard for Maximum Impact

Nintex Selects Alloy as Its Website Development and Digital Marketing Agency

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

Why you should track your email’s long tail to measure success (plus a case study)

Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.

Google’s Find My Device network availability closes in as notification emails get sent out

If you're an Android user in the US and Canada, get ready for the rollout of Google's upgraded Find My Device Network. You may have gotten an email from Google with the news, and you should soon see a notification on your devices about the expanded network. This enhanced network helps users locate a greater range of lost devices, even if those devices are offline.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!