12 Must-Haves For Tracking Your Digital Marketing Campaign

This article discusses 12 must-have metrics that you must track to ensure your digital marketing campaign is a success.Let us dive in:

What Is Remarketing? Re-Engaging Customers Via Email

Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a visit to a website landing page or product page.

6 Best Email Marketing Templates

Templates are a useful tool that many email marketing software providers usually include with their subscription plans. Templates allow you to quickly format an email intended for your audience, including images, content, calls to action and links. The way an email is arranged can significantly affect how recipients engage with your content (or if they engage with it at all), so it is important to optimize your email marketing campaign by choosing the right template.

Best Customer Tracking Methods for Your Small Business

Tracking your customers is important so you can market your products or services more effectively to them.

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

How To Use Automation To Supercharge Your Marketing And Streamline Your Processes

Utilizing automation tools can significantly improve business functioning and growth. Automation is known to cut through the tedious and lethargic process and increase efficiency whilst eliminating any risk of manual error. The aforementioned automation tools can be great options for your bite-sized approach to supercharge your marketing and streamline processes with efficiency.

5 Easy Automated Solutions to Boost Ecommerce Operations

Automation is going to be the future, in many respects, and in many areas of life and business. What used to be thought of as a science fiction interpretation of artificial intelligence turned out to provide useful, everyday ways we can make our lives at work easier. Below are five easy automated solutions for your ecommerce enterprise.

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

Why Email Marketing is Important for eCommerce?

Email can be used to help consumers not merely order or remind them that there is a business. As an ecommerce provider, it is one of the most useful assets you have for keeping in contact with consumers about their orders.

Reports: What shoppers want - and don't - from social commerce

While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn't mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway from new Cheetah Digital data which finds most (79%) shoppers want brands to up their investment in loyalty programs - not social.

7 Best Free Email Marketing Services Compared

Email marketing is one of the most cost-effective ways of digital marketing. This marketing trend has been around for a long time and is there to stay. Although, there have been developments in this area with the introduction of new technologies. Let’s look at the following free email marketing services review, written by our guest post topic author Alex Lysak from Scanteam.

How to create a successful email marketing campaign?

Email marketing has been an irreplaceable tool for business. Lead generation, outreach opportunities, and turning prospects into customers are the primary reasons why companies use emails within their strategies today.

Everything E-Commerce Businesses Need to Know About Email Marketing

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Best business growth tools for entrepreneurs

To focus on these innovations and other ways of achieving growth, you need tools to make your business operations run efficiently and attain your business goals.

The five latest Google Ads features and how to make the most of them

Google released new smart features and ways to buy ads on different channels.They allow marketers to increase reach and to try new approaches. As always with the novelty, there will be a learning curve.

25 Best Webinar Software Platforms

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

Communicating Your Way To A Better 2021 (And Beyond)

In business, communication was critical to the very survival of many businesses and played an important role in preparing people for what was to come. We relied on communication channels — especially email and social — to understand what to expect, what decisions were being made and how, and how we could support others. Though 2020 was likely one of the hardest we’ve faced in recent memory, there were lessons learned that we can bring into the future.

How to Design Your Self-Storage Website to Maximize Customer Conversions

A website loaded with bells and whistles may look nice, but will it perform well for your self-storage business? Learn how to design a website that lures prospects and maximizes customer conversions.


Email marketing is beneficial for businesses of all sizes. Of course, you have to master all the aspects of email campaigns if you want them to be successful. But at the end of the day, running an email marketing campaign comes down to the numbers. It is excellent that you can analyze the metrics because these will come in handy in the future. On the other hand, you must know which data you should track.

How To Check Your TikTok Analytics And Stats

Tracking your TikTok analytics is essential if you want to understand the impact and reach of your content. If this is something that speaks to you, you’ve come to the right place.