5 helpful marketing tools for startups

Here are five helpful marketing tools that will make it easier to get the word out about your brand – regularly, affordably and creatively.

Role Of Digital Marketing In Business

Digital advertising is important because it connects a business with customers when they are online and is effective in all industries.

Zift Solutions Integrates Between Ziftone and Microsoft Dynamics 365

Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE and Dynamics 365. Zift also announced it has earned co-sell ready status with Microsoft and will co-market solutions to Dynamics 365 customers. The new ZiftONE for Microsoft Dynamics 365 product will also be available on Microsoft AppSource.

The marketing mix of the digital age

4 Ps of Product, Price, Place and Promotion) are Purpose, Pride, Protection, Partnership, and Personalisation.

Grow Your Reach: Scale Your Business In 7 Steps

Your business is growing. You’re selling more products or services than ever before, and you’re starting to feel the strain. You’re working longer hours, and you’re starting to feel like you’re not spending enough time with your family or friends. But scaling your business doesn’t have to be so difficult. With a little planning and a few key steps, you can take your business to the next level without sacrificing your personal life.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

Data Quality vs. Data Observability; What’s the Difference?

Today, there are a handful of data quality solutions that focus on shortening the interval between the initial appearance of a data quality issue and its eventual resolution. This typically takes the form of a rules-based monitoring system that tracks live data within a data warehouse, then sends an alert if it sees anything that falls outside of acceptable bounds. Some products use artificial intelligence (AI) to scan for anomalies, fine-tuning their selection criteria along the way. In either case, the process is very much the same: A problem is spotted in the data, then comes an intervention, things get fixed, and life goes on until the next issue shows up. That’s data observability. It’s better than the business user letting you know about the problem.

What Brands Need To Know About Hashed Emails, Mobile IDs and IP Addresses

MediaWallah recently published research that looks at the relative stability and uniqueness of these three major identifiers being collected for use in digital advertising and marketing to see how they are changing, how they compare, and what brands need to know as they further their first party data efforts.

Ways To Instantly Improve Your Digital Marketing Strategy

There are many benefits of making use of digital marketing for your business. However, you need to know how to use them effectively and efficiently to gain the benefits. So, here are a few ways to instantly improve your digital marketing strategy.

Want a Professional Business Email Signature? Here’s How Rocketseed Makes That Easy

Are people taking your business seriously? If not, it might be time to upgrade your business email signature. Here's how!

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

A Match Made in Heaven – CRM & Marketing Automation

As more small businesses leveraged CRM over the last 20 years, solution providers realized that CRM in concert with marketing automation could help businesses check two very big boxes off their operational to-do list. An integrated marketing automation and CRM platform means small business leaders don’t have to be a pro to easily generate powerful insights from their customer data.

Invoca Nets $ 83 M Funding Round, Inmoment Acquires ReviewTrackers, More CX News

Martello and Mitel Renew and Extend Partnership, Quantcast Launches Brand Advertising Solutions, Microsoft Introduces Viva Sales, Validity Launches MailCharts SMS, Webex Releases Integrations With Eloqua and Salesforce, Canto Unveils Media Delivery Cloud, Merkle B2B Names Roland Deal CEO, Americas, Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships

3 tips to grow your mortgage broker business

Whenever people want to get a mortgage, they search for professionals who can streamline the process. That’s precisely when your mortgage broker business comes to the rescue. In this article, you will find tips on how to grow your business, as well as five big mistakes that you may be making in the process.

New marketing platform aims to save agents money on marketing spend

Estate Track, formerly Growth Track, has launched a new platform designed to save independent agents money on their annual marketing spend, whilst levelling the playing field in terms of access to the software tools and high-end websites usually reserved for larger companies with bigger budgets.

As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Klaviyo Announces Renewed Partnership With BigCommerce

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

A Modern Digital Public Relations Agency

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.

Phonexa Launches HitMetrix to Help Clients Optimize Conversion Rates, Uncover Behavior Data Analytics

Marketing automation platform Phonexa is further adding value and unmatched potential to its turnkey software suite with the debut of HitMetrix, a user behavior recording and analytics product that helps lead generators and publishers optimize website conversion rates.