What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages.WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access. Read on to find out more about WiFi marketing solutions.

Why does your business need a Performance Marketing Agency?

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

How to Navigate Email Marketing's New Rules, Pitfalls in a Pandemic World

The nature of email marketing has shifted as a result of COVID-19, and it's critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective.

How To Use Content Marketing For Customer Retention & Loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer retention.

5 Best Sales Automation Tools for 2022

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital.

Postalytics Launches First Free Direct Mail Automation Marketing Software in Canada

Businesses can now automate the creation, sending, and tracking of direct mail with innovative software that has just launched in Canada.

What to Look for in Affiliate Software

As an online business owner, you stand to benefit a lot from affiliate software if you run an affiliate marketing program. Of course, different tools offer various types of functionality which benefit ecommerce and SaaS businesses differently, depending on their unique needs. Check out some of the key features and benefits to look for when shopping for an affiliate software tool.

How to Use HubSpot Tools for Your SaaS Business (+ Examples)

Specifically, HubSpot provides you with all the tools you need to nurture your leads and provide an extraordinary customer experience once you make the sale. After all, service is what SaaS relies on.

The best marketing email examples for small businesses

In this article, we’ll explore some proven marketing email examples and techniques that you can use to drive leads through your marketing funnel, and get them to buy. You’ll be able to create strong email campaigns, understand the types of emails you need to send, hone your messaging, and discover the best marketing tools and software to reach your goals.

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

Wishpond’s Brax Expands Sales Team and Launches a New Universal Ads Product

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company”), a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.

WinePulse and Digimatic Partner to Deliver Email Campaign Analytics for Wineries

WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Time is now to examine these 8 online business marketing trends for 2022

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.

What Should Feature in the MarTech Stack of B2B Content Marketers?

Being a successful digital marketer necessitates having the appropriate martech tools as part of your toolbox. Digital marketers need solutions that automate procedures to save time and money, assuring a solid return on marketing investment. There are a lot of tools to pick from when developing your Martech stack, from email marketing and CRM applications to analytics and project management.

The best organic marketing strategies for small business

Getting a foundation in small business marketing, The basics of organic marketing, Website content marketing strategies, Social media organic content marketing strategies, Email and newsletter organic content marketing strategies

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore:

9 Tips to Build a Relationship with Your List and Make It Profitable

Then a few years later, the words “email is dead” started floating around. What?! No, it couldn’t be! But of course email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. Email is concentrated on providing customer-centric experiences. Our communication should be more personalized and relevant to our readers.