#Tracking related marketing articles

Google ends its third-party cookies deprecation plans for Chrome

Originally, announced in 2020, third-party cookies deprecation saw its end-date slide from 2022 into 2025 before Google announced new plans for its Privacy Sandbox.

Email Marketing Platforms Market May See a Big Move , Major Giants HubSpot, SendPulse, AWeber

Stay up to date with Email Marketing Platforms Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.

The ActiveCampaign Email Marketing Features You Should Know About

Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging.

Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Toast (NYSE: TOST), the all-in-one technology platform built for restaurants, today announced details for its Digital Storefront and Marketing Suites. Toast’s Digital Storefront Suite offers robust website and online ordering capabilities. Toast’s Marketing Suite marries marketing tools with automation technology. Together, the suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.

The Best Email Marketing Services and Survey Software of 2024

Take your marketing to the next level with email campaigns, newsletters and surveys via Mailchimp or another top platform.

2024's Indispensable Digital Marketing Tools: What You Need to Succeed

To save your time, the scrutinization of all categories of tools has been carried out, and the top five most widely used tools from each category are listed below for you to choose from.

Understanding the Opportunities and Implications of AI in Digital Marketing

Read on to explore the uses of AI in the world of digital marketing, separating fact from fiction and understanding its true potential and pitfalls.

Internet Marketing: A Beginner’s Guide in 2024

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 billion by 2026. This means that if your company isn’t already dabbling in online marketing, it needs to be. Use this beginner’s guide to internet marketing to learn more about the basics.

PayPal is building an ad network based on your Venmo data

PayPal will use your purchase information and shopping patterns to sell targeted ads.

Crack the code to email marketing mastery with lifetime tracking for $45

With Email Tracker, you can effortlessly monitor when and how often your emails are opened, as well as if any links clicked.

Travel Email Marketing - Now Offered on Visited App

Visited has launched a new and innovative email marketing advertising platform, offering unique segmentation that’s never been seen in the travel industry.

How to Increase In-store Sales With Online Marketing

In today’s digitally driven and increasingly hybrid world, the boundaries between online and offline shopping continue to merge. According to a recent study by 1WorldSync, 87 percent of shoppers have used their phones to look up products while inside a store and 61 percent of in-person shopping excursions begin with online research.

Brandwatch 2024 Digital Marketing: Marketers Embracing AI

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You can download the full report here. Let’s dive into one trend that’s on all marketers’ minds: embracing AI.

Walmart opens access to off-site customer journey insights for suppliers

Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts.

INTUIT MAILCHIMP LAUNCHES SMS MARKETING SOLUTION IN AUSTRALIA, REVAMPED CANVA INTEGRATION AT FROM: HERE, TO: THERE SYDNEY

Intuit Mailchimp Inc. has announced two new innovations, SMS functionality for Australian marketers and an expanded Canva integration, at Mailchimp’s inaugural flagship Australian event, From: Here, To: There, held in Sydney. The one-day event features a world-class lineup of panellists, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce—including a fireside chat from Seth Godin, entrepreneur & inventor of email marketing, Janine Allis, founder of Boost Juice Bars, and appearances from Hamish Blake, Nazeem Hussain, Holly Ransom, Lisa Jones, Stephen Scheeler, Bri Williams, and more.

Anthony Capano wraps short stint at Amplified Intelligence to take local helm at Intuit Mailchimp

Intuit Mailchimp has appointed adtech leader Anthony Capano as its first Regional Director for Australia and New Zealand.

YourSEOBoard Launches Innovative SEO Dashboard to Transform Digital Marketing

Customize Your SEO Dashboard for Maximum Impact

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!