What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels. The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

Best digital marketing tools in 2022

Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.

CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings

CartStack, the leading eCommerce technology start-up behind RezRecover, which has set out to help hospitality and travel companies combat rampant booking abandonment rates, has unveiled its proprietary personalization feature: BEDS©. Developed specifically for hotels, BEDS© refers to the company’s unique tracking code, which can capture key information from abandoned booking data. Using RezRecover’s booking engine integration records data from visitors’ abandoned bookings, hotels can truly maximize the personalization they offer prospective guests, which helps to improve engagement and recover lost bookings.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite to Empower Marketers

Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify marketing campaign management and bring their sales and marketing teams onto one platform, the new automated solutions aim to empower marketers by helping them to optimize the marketing strategy, reduce workload and tap effectively into data.

Email Marketing And Landing Pages: A Dynamic Duo For Conversions

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

5 essential tools to move your hotel out of the digital stone age

Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.

Benefits of utilizing an email tracking tool

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

5 college recruiting lessons from a mom and a marketer

The executive director of communications and marketing at Central College, in Iowa, shares what she learned from her own child’s college search.

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

5 Vital Benefits of Marketing Automation for Your Business

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

Regie.ai Raises $10 Million to Solve Content Creation and Management Challenges at Scale Using AI

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

7 Useful Small Business Marketing Tips

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

Startups and Their Marketing Strategies: Lessons from Leading Brands

Let us now walk you through some of the top startups that blossomed in recent years.

How Marketers can Create Trust and What Tools can Help Protect User Privacy Along the Journey?

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.

E-mail Marketing is Still the Best Way to Build a Loyal Customer Base

Want an easy and intuitive way to create sophisticated automated marketing campaigns? Want to send gorgeous, customized emails that actually reach the inboxes of potential customers and clients? Then you need to take a look at Campaigner.

7 Practical Ways to Determine Guests’ Preferences Pre-Arrival

A hotel business like yours should embrace powerful strategies to promote a pre-arrival experience for the customers, rather than waiting to offer them services when they physically arrive at your hotel premises. Guests’ experiences are of utmost importance for hotel businesses, and there are ways to improve them right at the initial touchpoint, i.e., pre-arrival.