#Tracking related marketing articles

Gmail’s new ‘summary cards’ find useful links and info buried in your emails

Instead of searching and scrolling to find package trackers and confirmation numbers, you can now have Gmail show you.

Email Marketing Analytics Guide (2024)

Email marketing is an effective, non-intrusive way to build more profound relationships with your audience, nurturing the bond between brand and consumer. The only problem is that once you’ve hit send, it can be challenging to gauge the efficacy of your campaign without clear feedback.

Is Anthropic’s new ‘Workspaces’ feature the future of enterprise AI management?

Anthropic, the artificial intelligence startup backed by tech giants like Amazon and Google, is upping the ante in the fiercely competitive enterprise AI market. The company has unveiled Workspaces, a new feature in its API Console that promises to give businesses unprecedented control and flexibility over their AI deployments.

Google Pixel Watch 3 Review

Holistic health insights are the hottest trend in wearables from big brands, and Google is getting on the bandwagon with the Pixel Watch 3 (starting at $349).

How SEO can collaborate with content teams

Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.

How Digital Marketing Can Help a Business Succeed

A good strategy can help a company attract new customers, communicate with them, and collect important data

16 Essential Paid SEO Tools That Are Worth the Money

Discover 16 paid SEO tools that are worth the investment. Learn about key features, use cases, and tips to maximize.

5 KPIs to measure paid media success and 5 to measure business success

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.

How to use generative AI in copywriting for an A/B testing program

Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.

Singulate raises $2.3 million pre-seed to transform email marketing industry with AI

BALTIMORE, Oct. 8, 2024 /PRNewswire/ -- Singulate, a generative AI marketing platform, today announced it has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms. The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing.

Cyberimpact Launches Landing Pages Feature to Empower Canadian Businesses

TERREBONNE, Quebec--(BUSINESS WIRE)--Cyberimpact, Canada’s leading email marketing platform, is excited to announce its new Landing Pages feature, a key addition to its suite of digital marketing tools. Available today, this feature empowers businesses to create high-converting landing pages without any coding or design expertise, streamlining marketing efforts.

Top 7 Google Ads and SEO synergies you should act upon

Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.

5 ways to use project management data to increase marketing ROI

Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more.

What will it take to unlock in-store retail media?

The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

Strengthening brand equity as a lever for business growth

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries.

How to use Microsoft Clarity for deeper website analytics

Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.

Google’s Ads Data Hub: What you need to know

Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization.

How to drive SEO growth with structure, skimmability and search intent

This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.

The 4 types of content buyers want

Create high-impact content by understanding buyer preferences and leveraging existing assets.

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