St. Louis-based Polaris Software expands C-suite with hire from local startup

With the hire, Polaris adds an executive with previous experience working for fast-growing technology firms. Most recently, Zimmerman was chief product officer of St. Louis-based call center software startup Balto. Before that, he worked for more than a decade at Creve Coeur-based credit card processor Clearent, holding roles that included chief operating officer and chief product officer.

Family Law: Marketing Tips & Tricks to Grow Your Practice

There's much more to it than meets the eye regarding family law. Family law attorneys need to have strong negotiation skills and be able to mediate between warring spouses.

Unveiling our first MarTech Intelligence Report on email marketing platforms

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all?

A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

ActiveCampaign, which provides customer experience automation, has acquired Postmark and DMARC Digests. Postmark offers transactional email services, and DMARC Digests is an email authentication and monitoring service. ActiveCampaign offers transactional messaging with sales and marketing automation and CRM. It includes 750+ pre-built automations and provides segmentation and personalization capabilities across social media, email marketing marketing automation and CRM. This is ActiveCampaign's largest acquisition.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

Why Customers’ relationship marketing (CRM) teams should prioritize email validation

It is critical to verify an email address before contacting someone or anything. Because of incorrect email addresses in your list, you may waste time and energy trying to contact people who are either uninterested or do not exist. That being said, it’s straightforward and quick to verify customer email addresses. This guarantees the integrity of essential partnerships.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

By connecting the ActiveCampaign and Postmark systems, customers can send transactional emails with automation, rather than having to utilize special code or APIs.

How can modern technology help you advertise your business

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

10 Tips for Photographers on Marketing

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Key Digital Marketing Statistics to Support Creative Advertising Strategies in 2022

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.