What is a marketing automation tool?

Marketing automation tools can improve the performance of your online marketing efforts. A marketing automation tool is the software you can use to streamline your marketing by replacing manual tasks with automated workflows. Marketing automation tools are included in many online marketing services(opens in new tab), such as website analysis tools and email marketing services(opens in new tab) like Omnisend(opens in new tab). In this guide, we’ll look at the benefits of marketing automation software and how to find the right software for your business.

5 Reasons People Don’t Receive Your Emails – And How to Land in the Inbox

Not getting many clicks on your marketing emails? Your subscribers may be missing them. Below, we look at five reasons why people aren’t getting your emails and how to increase your chances of landing in the inbox.

Paubox Launches Enhanced Contact Management for Its Healthcare Marketing Automation Solution

With the new contact management capabilities, healthcare marketers can securely store contact data and protected health information (PHI) within the Paubox Marketing platform in a HIPAA compliant manner, while easily segmenting audiences to send personalized messaging. Paubox Marketing is a marketing automation platform that enables healthcare marketers to send highly personalized and engaging email marketing messages.

How WebOps Matters to Marketing Success

WebOps refers to the practice of regulating and operating diverse web-based applications with the intention of delivering the best experience to users. It also implies the practice of intersecting key business operations such as sales, marketing, and web disciplines

Look Out for These Social Media Trends in 2023

The social media landscape is constantly evolving. Based on customer appeal and future expansion, social channels’ functionalities are continually changing. If you are searching for new, inventive methods to connect with your target audience, this constant change also offers a fantastic opportunity.

Digital Marketing Software Global Market Report 2022: Key Players Leveraging AI to Enhance Offerings and Boost Efficiency

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

Things you never knew about marketing technology

Marketing technology is going through a major evolution. In order to succeed in today's fast paced digital world, brands need to adopt new technologies and strategies at a rapid pace. To help you stay on top of the latest trends, we've rounded up five shocking facts about marketing technology that might surprise you. All these points are essential to remember when you’re building a marketing strategy. The world is changing fast, and the best way to stay ahead is by listening carefully to customers and giving them what they want.

Permission-based Marketing: Top Factors to Keep in Mind

The marketing landscape is evolving at a breakneck pace. And one has to keep abreast of these changes and adapt to them so as to not get crushed by the cutthroat competition outside. Consumers are getting wiser and well-informed. You can no longer softsoap them into buying your product or service just like that. Recent surveys and studies done on consumer behavior indicated that they want to be engaged and interacted with and support the company’s cause. So, it is more important to listen to what your target audience has to say. As consumers have become highly selective in their choices concerning services, products, and experiences, you must moot and adopt permission-based marketing.

Jorge Zuñiga Blanco explains how to get the most out of marketing in the holidays

Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Email marketing is an important part of any online marketing campaign

An email marketing tool(opens in new tab) is software used to design, schedule, and automate marketing via email. Email marketing services such as Omnisend(opens in new tab) can be used to drive sales through email newsletters, abandoned cart recovery, and automatic emails triggered by customer behavior. In this guide, we’ll answer the top questions about email marketing services to help you decide the best email marketing software for your needs.

Robert Afsari Discusses B2B Marketing Strategies For 2023

Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.

Mahtco Announces the Beta Launch of Its New Creative Platform, Qalori

Announcing the beta launch of a new creator marketing platform, Mahtco offers a way to build professional websites, manage email marketing, and automate processes with the release of Qalori.

FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted Ads

FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues.

Easy ways to attract more customers this Christmas as a small business owner

The Future UK shopping trends report 2022 shows that since the pandemic more of us are shopping online and this trend is set to continue. Not only that, more and more people are window shopping online and doing their research before they buy.

Mailchimp vs Sendinblue

We compare these leading email marketing platforms

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

How to Nail the Art of Visual Email Marketing

All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% of marketers rate visual marketing as “very important” for their marketing strategy. Three days later, people will probably remember only 10% of the information they hear but 65% of the information if it is presented with a suitable image. So, if you want your emails to make a difference and prompt the subscribers to take action, using visuals is a must. That said, let’s take a look at all the different types of visuals and rich media you can use to enhance the email’s aesthetic appeal.

Q&A: Anup Khera, VP & GM, International, Attentive

Attentive is the leader in conversational commerce. They help brands reinvent the way they manage their business-to-consumer communication through the use of text messaging.

Performance Marketing: What Is It and Why You Need One?

With the trend of the world becoming digital, business owners also need to change their approach to get more customers. Performance marketing is genuine and one of the best digital marketing strategies you should definitely go for. It helps to boost traffic, generate leads, and increase sales as well. This will yield worthy results for your efforts and investment.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.