RedChirp Acquires Vimbibe, Expanding Its Investment in the Future of Business Texting for Wineries
Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.
Faith Liversedge: Let marketing solve the Consumer Duty riddle
It’s not just about tailoring your message and segmenting your communications but how you monitor engagement and performance
Seven Reasons Why E-mail Marketing Is Essential For Business Growth
Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow
Catchpoint adds Gerardo Dada as CMO to accelerate growth
Catchpoint®, the global leader in digital experience observability, announced today that Gerardo Dada has joined the Catchpoint executive leadership team as Chief Marketing Officer (CMO). Dada will leverage Catchpoint’s unique technology and market leadership to create strategic growth for the brand and global client base while further establishing Catchpoint’s authority in digital experience observability. A seasoned marketer and experienced technologist, Dada has over 20 years of experience in digital strategies and web technologies, and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has led marketing positions at SolarWinds, Microsoft, Rackspace, DataCore, and BazaarVoice. Before joining Catchpoint, Dada was the CMO for Keeper Security.
Lasso Partners with CMI Media Group
Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today released impressive results for a CMI Media Group campaign targeting healthcare providers (HCPs) across social media and Connected TV (CTV), two channels that have historically been very difficult to measure in pharma. This latest analysis makes Lasso’s solution the first to empower healthcare marketers with 100% deterministic insights across any digital channel for both HCP and consumer-targeted campaigns.
Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand
Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.
101 Sales, Marketing & Agency Management Ideas
Bright Brain wins MENTORIA Digital Marketing mandate
The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.
Three digital marketing tools that use machine learning
One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.
Offline Marketing v/s Online Marketing in Today's Biz Scenario
The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.
Email Validation Company ZeroBounce Named to Inc. 5000 List for the Fourth Time
The variety of relevant tools they find on our platform is what keeps customers coming to us. We’re so grateful for their support,” Minick adds. ZeroBounce’s most recent launch is Activity Data, a tool that provides useful insights into the activity of email subscribers. Activity Data helps fine-tune data segmentation and boost email engagement.
16 Places To Create A Free Brand Logo
Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.
Identifying The Right Marketing Channel For Your Campaign
Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.
Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program
Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.
5 tips to make your B2B email marketing campaign stand out
When it comes to growing your business, email marketing is arguably the most effective tool in a B2B marketer's belt. If you can reach the right audience, an effective B2B marketing email will help you build brand awareness and develop a dialog with potential customers. Here’s how to leverage your B2B email marketing strategy to stand out and grow your business: Create a winning strategy. An excellent way to kick your campaign into gear is to establish best practices at the beginning of the process. Here are some elements to keep in mind.
Eight Business Leaders Share How They Best Reach Their Target Audiences
Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.
Campaigns By Pipedrive Aims To Optimize Email Marketing
Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.
Supermetrics Aims To Make Sense Of Too Many Digital Metrics
In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.
Serve more Facebook customers with this $99 lead ad notification tool
This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, LeadSync.me features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.
Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time
Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.