Four Reasons To Combine Email And SMS Marketing

Because consumer attention is split over many different communication channels, if a marketer wants to optimize their chances of reaching and engaging with their audience, it makes sense to use different messaging techniques, employing different channels.

An Email Marketing To-Do List For 2020

No marketing tool has quite had the staying power of email marketing. Here are the top tips for updating your email marketing strategy for 2020.

The Secret to Cold Emails That Get Responses

The bottom line is cold emails that get responses are cold emails that don’t sound like cold emails. So how do you achieve an organic look and feel in that initial outreach?

What are the Best Lead Generation Tools

As technology evolves, innovators are creating smarter and better software that is more efficient than the last. Here are the best lead generation tools to make your brand stand out.

7 of the Best A/B Testing Tools to Increase Conversions

There’s no better way to get immediate, actionable insights for your site than to use A/B testing. Here are 7 of the best A/B testing tools for you and your team.


There are lots of tools available for organizations that want to optimize their marketing strategies, but you might not know which are the best to pick from all of the options at your disposal. Here are just a few solutions to consider adopting if your ambition is to overhaul your marketing and make the most of the data that you collect.

Five Features Your Next CRM Needs To Maximize Your Sales

Here are the main features that a great CRM needs to have before you consider it your sales tool of choice.

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Here’s an article by that predicts email marketing trends of 2020.

7 B2B Marketing Trends to Embrace in 2020

If you're following 2019's marketing blueprint, you will inevitably fall behind. To stay ahead you must stay on top of whats new in marketing. Here's a look at what marketing trends you should embrace this year.

Writing Marketing Emails: Top 5 Tips to Skyrocket Open Rates

There’s no specific formula as to what makes a person open an email, but there are some concepts and phrases that will urge people to read your newsletter. Here are 5 tips that will help skyrocket your marketing email open rates.

15 Fun Elements To Include In A Personalized Marketing Campaign

When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both successful and memorable.