How Marketers Can Reach Gen Z On Social Media
Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.
How Marketers Can Reach Gen Z On Social Media
Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.
Consumers still ally with brands on social: Here’s what the numbers say
Nearly half of consumers are interacting more with brands on social media this year, according to a new report.
Top 5 Digital Marketing Automation Tools for 2024
Maximize efficiency in 2024! Check out the top 5 digital marketing automation tools transforming the industry.
SEO Strategy Guide: 14 Must-Do Things to Prepare for 2025
2025 is closer than you think! In some parts of the world, they already start playing Christmas songs and setting up decorations. It reminds people to begin planning for their holidays – but there’s plenty of time to prepare for other things too.
16 Essential Paid SEO Tools That Are Worth the Money
Discover 16 paid SEO tools that are worth the investment. Learn about key features, use cases, and tips to maximize.
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
How To Get Quality SEO Content Out Of Generative AI [Checklist]
A helpful checklist and guide for incorporating AI into SEO content creation processes.
A Beginner’s Guide To Reddit: How To Get Started
Get started on Reddit with confidence. From navigating subreddits to understanding the voting system.
Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer added a self-service.
Reddit Makes Game-Changing Updates to Keyword Targeting
Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance.
Walmart bets on multiple AI models with new Wallaby LLM
Retail giant Walmart is no stranger to AI and has begun testing its own large language model (LLM), which it may use for other applications.
INTERO DIGITAL LAUNCHES INNOVATIVE AI TOOL TO REVOLUTIONIZE CLIENT WEBSITE AUDITS WITH GEO SCORING AND RECOMMENDATIONS
As digital marketing strategies evolve with the rise of AI and generative search, website optimization requires more sophisticated approaches to remain competitive. Today, Intero Digital is launching its latest AI-powered tool, GRO™ Score, that provides comprehensive audits and actionable insights from a generative engine optimization (GEO) perspective.
SAP upgrades Datasphere, transforming enterprise data lakes into more accurate, useful tools
SAP made a big bet on AI agents at its annual TechEd conference, infusing the technology with its gen AI copilot, Joule.
SAP adds more open source LLM support, turns Joule into a collaborative agent
SAP announced today the expansion of its generative AI copilot Joule’s capabilities to support up to 80% of its customers’ most common business tasks. This will enable it to be a collaborative agent that can accomplish complex workflows.
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Taking the lead on solving evolving workplace needs
Across the world, today’s workplace is actively being shaped by both leadership and employee preferences, and is aimed at attracting and retaining talent.
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
Meta is bringing AI-edited video ads to Facebook and Instagram
New AI tools will let advertisers animate still images and expand the background of a video.