3 Tips to Elevate Your Brand’s Email Program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds.

How To Create An Outstanding Email Marketing Campaign

Getting noticed is the first step to establishing a rapport, but it's too easy to slip through the cracks and end up just another email that goes into the trash.

How to Make Your Marketing More Sophisticated

Many marketing departments will say there are not enough hours in the day to get everything done, however, the problem is that quite often they’re focusing on the wrong things.

15 Fun Elements To Include In A Personalized Marketing Campaign

When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both successful and memorable.

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that follows. Because email subject lines are the one single factor that prompts the recipient to either read on, delete the message, or flag it as spam, they can make or break a marketing campaign.

Four Email Marketing Myths

Here are the four most common email marketing myths that retail marketers need to forget.