6 Best Digital Marketing Courses and Certifications in 2024
In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
How businesses can win over AI skeptics
In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.
Future-Proofing Your Social Marketing Strategy in 2024
Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.
Q&A: How Oracle improves email marketing to increase sales
Justin Thorp joined Oracle through an acquisition in 2016, and now he’s guiding email marketing and audience strategy for the global tech company. A core part of the job is finding ways to use email marketing more effectively to drive revenue growth. Part of that effort includes looking at how to best use Oracle’s audience marketing data, in email and together with all other channels. Thorp works closely with channel leads across digital marketing to figure out how they can leverage customer data. Here’s a discussion with Thorp about his experience as a marketer at Oracle, including how using a customer data platform has helped his team execute.
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
How To Win Deals In The High Tide Of Overwhelming Sales Emails
This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Net Atlantic Revolutionizes Email Marketing with Launch of AI-Powered Tools
Empowering email marketers with Idea Workshop, Email Writer, and Copy Optimizer AI tools
Evvnt and Letterhead Forge Partnership to Revolutionize Email Marketing for Events
Evvnt and Letterhead's strategic partnership aims to redefine email marketing for events, leveraging advanced technology for improved engagement and ticket sales.
2024: The Year AI Revolutionizes Digital Marketing
2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.
Dieselmatic bolsters marketing capabilities with email feature
Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.
Everlytic demystifies new email authentication protocols
Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.
Proton Mail enhances user privacy with hide-my-email alias integration
Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.
Proton email app is out of beta and available for Windows and macOS
The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.
Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing
Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.
GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite
GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.
Accredible Launches Credential Industry's First Email Campaigns
New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth
GoDaddy introduces generative AI tool for small businesses
The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.