Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020

Indeed there are some ways in which email marketing actually outdoes social platforms from a marketing perspective, and here are just a handful of these key benefits it has to offer.

9 Tips to Improve your Email Marketing ROI

In the digital era, email marketing is one of the most cost-effective and efficient marketing tools. According to a study, an average marketing ROI is 122%, which is much higher than other digital marketing channels.

How SMEs Can Leverage Email Marketing In 2020

Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing.

An Email Marketing To-Do List For 2020

No marketing tool has quite had the staying power of email marketing. Here are the top tips for updating your email marketing strategy for 2020.

How to optimize your cart abandonment email strategy

Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase.

The 10-Step Effective Content Marketing Campaign

What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.

How To Create An Outstanding Email Marketing Campaign

Getting noticed is the first step to establishing a rapport, but it's too easy to slip through the cracks and end up just another email that goes into the trash.

Email Marketing Stats and Trends

Statistics showing just how strong this marketing channel is.

10 Ways to Leverage Email Marketing for Lead Generation

Every day, about 124.5 billion emails are being sent for businesses across the globe. So, it makes perfect sense to spend some time eyeing for the best strategies to capture your potential customers’ attention via email marketing.

7 B2B Marketing Trends to Embrace in 2020

If you're following 2019's marketing blueprint, you will inevitably fall behind. To stay ahead you must stay on top of whats new in marketing. Here's a look at what marketing trends you should embrace this year.

Why Your Business Needs Inbound Marketing

Inbound marketing has a plethora of benefits. Here are six reasons why it is the right choice of marketing for your business.

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

Writing Marketing Emails: Top 5 Tips to Skyrocket Open Rates

There’s no specific formula as to what makes a person open an email, but there are some concepts and phrases that will urge people to read your newsletter. Here are 5 tips that will help skyrocket your marketing email open rates.

Four Email Marketing Myths

Here are the four most common email marketing myths that retail marketers need to forget.