You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Boost your email marketing

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

The SaaS market is rapidly expanding as new start-ups pop up almost every day. In this digital age, customers turn to search engines to find and compare companies before they commit to investing in a product. As competition grows, SaaS businesses have to up their marketing efforts and ensure that their solutions reach as many potential customers as possible.

The Marketing 360 platform’s easy-to-use, built-in SMS text message tool provides seamless integration with the rest of the Marketing 360 apps. It enables business owners to quickly create text message marketing campaigns and automation to help nurture their prospective and current customers. It also includes insights on campaign performance so that business owners can do more of what’s working and less of what’s not. In addition to being named a noteworthy SMS software product, Marketing 360 was also recognized on the shortlists for bar POS software, SMS marketing software, social media marketing software, salon software, and predictive lead scoring software.

Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media, and ad campaigns. Businesses use marketing automation software to help with lead generation, nurturing, measuring the overall ROI on campaigns, and handling repetitive tasks to reduce human error and save employees time.

Artificial intelligence has streamlined the entire email marketing process to minimize the fault lines and maximize returns.

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.