Email Marketing Best Practices to Drive Revenue

Email is a really effective marketing channel. According to Lyfe Marketing, the median email marketing return on investment (ROI) is 122%. Yet it’s a very competitive channel with emails flying into your customers’ inboxes at breakneck speed. Let’s be honest, achieving inbox zero is something most of us can only dream about. That’s why you need to carefully hone your craft and think carefully about what you’re doing before you start firing messages off to customers. We’ve put together a list of email marketing best practices to make sure your campaigns hit the right note with your customers and, ultimately, drive revenue for your business.

Embracing digital helping businesses navigate cost of living crisis

Embracing the power of digital has been crucial for small businesses in weathering the Covid-19 pandemic and the cost of living crisis. This is according to new research, which found over half of firms have grown their income by at least five percent through using tech since 2020, and one in ten have raised their revenues by 50% this way.

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding what mass email marketing is and why it’s crucial.

5 Insights Into the 9,932-Marketing Technology Landscape

Scott Brinker, author of the Chief Marketing Technologist blog, and fellow researcher Frans Riemersma of MartechTribe, released the latest martech landscape this month and reported 9,932 solutions. That represents a 24% growth from 2020, or 2,904 new solutions added to the landscape.

Why Digital Marketing Is Important for Your Business

Without a doubt, digital marketing is surging. Digital marketing has time and again proven to be effective because it connects businesses with customers whenever they are online. Your digital marketing efforts, such as SEO and PPC, bring you closer to your target customers when they are on Google, social media or checking their email. Nowadays, digital marketing is non-negotiable for anyone who wants to make a mark in the online world. This article will discuss the importance of digital marketing for your endeavours. Please read on.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

How to make your email campaigns successful

Boost your email marketing

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

SaaS Growth Strategies for 2022

The SaaS market is rapidly expanding as new start-ups pop up almost every day. In this digital age, customers turn to search engines to find and compare companies before they commit to investing in a product. As competition grows, SaaS businesses have to up their marketing efforts and ensure that their solutions reach as many potential customers as possible.

Marketing 360® Named Noteworthy Product for SMS Marketing Software in Capterra’s 2022 Shortlist

The Marketing 360 platform’s easy-to-use, built-in SMS text message tool provides seamless integration with the rest of the Marketing 360 apps. It enables business owners to quickly create text message marketing campaigns and automation to help nurture their prospective and current customers. It also includes insights on campaign performance so that business owners can do more of what’s working and less of what’s not. In addition to being named a noteworthy SMS software product, Marketing 360 was also recognized on the shortlists for bar POS software, SMS marketing software, social media marketing software, salon software, and predictive lead scoring software.

The Top Marketing Automation Software Champions Named by SoftwareReviews Users for 2022

Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media, and ad campaigns. Businesses use marketing automation software to help with lead generation, nurturing, measuring the overall ROI on campaigns, and handling repetitive tasks to reduce human error and save employees time.

Future of Email Marketing: Can AI Write Our Emails?

Artificial intelligence has streamlined the entire email marketing process to minimize the fault lines and maximize returns.

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

Strategies for an Engaging Drip Campaign

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.

Personalisation and Automation – The Next Iteration of a Communication Legend

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.