(YorkPedia Editorial):- San Antonio, Texas Jul 24, 2021 ( – Having your own opt-in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website. As per Jeremy McGilvrey “An efficient email marketing strategy turns prospects into hot leads and turns first-time buyers into recurring clients”.

How to Achieve the Best Possible Results With Your PR Firm

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results.

Marketing Your Way Out of COVID

You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events. Here are three ways to take your marketing approach up a notch and attract the clients that are ready to book you for their next event.

Elements of Audience: Breaking down MarTech’s Email Marketing Periodic Table

As changes in mail privacy tracking loom, it is more important than ever to understand how to measure the health of your email audience.

3 B2B Marketing Tips to Increase the Reach and Engagement of Your Webinar

But, to be successful at hosting webinars, there are a few best practices to follow to ensure that your content makes an impact, your audience will attend and return for more in the future or become a lead through downloaded assets.


With approximately 66% solid leads through video, many brands are already including email video marketing in their strategy. It’s high time for you as well to level up your game and convert emails into ebills.

Using an Automated Email Marketing Strategy

Email marketing automation software is the solution to your problems. These email marketing automation tools track all that information for you and work automatically to send the right email to the right person at the right time. Let’s take a closer look at the automation of email, including the benefits of doing it, and what it all means for you and your business.

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table

From snappy subjects to interactive elements, content is still king in your audience's inbox.

Top 10 Digital Marketing trends to reshape your business

Digital marketing skills have grabbed massive attention in the past few years thankfully all for better reasons!The way Digital Marketing has turned the table of how businesses reach their consumers who are extremely dependent on all online platforms for different uses is not surprising that the need for skilled digital marketing professionals is on a rise.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

10 Ways Freelance Photographers Can Maximize Productivity

A freelance photographer is responsible for finding new clients, shooting photographs, editing them, and making invoices. These small tasks can impede your productivity. However, you can always make most of your productive hours with these productivity tips and keep earning money by doing what you love to do.

Five Components Of A Successful Strategic Communications Plan

A strategic communications plan can help you communicate your message to the right people at the most opportune time. By considering these five components, you can put together a solid strategy that could drive more success for your business and bring about your desired results in less time.

8 tips to expertly communicate with difficult clients

There are a few tips and tricks to make your client relationship sail smoothly from the get-go — and how to deal with it when it hits a bump in the road. This article will take look at the top eight tips to ensure you have expert communications with even the most difficult of clients.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

Are Personalized Emails Worth it? 10 Points to Justify

Personalizing email is a strategy often employed by businesses when deploying their campaign. But what is its effectiveness when considering outreach and establishing communication with prospective clients? We have compiled a list that aims to see if personalizing drives is worth the hype! We hope you find this useful!

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.

What Is a Sales Cycle? 7 Steps for Creating One That Works

The sales cycle is the bedrock of successful sales strategies. A good sales cycle shouldn’t be a stagnant, one-time affair but constantly evolve with the circumstances. Sales teams need to be fully familiar with the sales cycle to navigate the sales storm successfully.