Email marketing has, on average, a return of 42 dollars for every dollar spent, depending on your industry.With that kind of return, it’s no surprise that most businesses are actively working on developing lists of their targeted audience members, and if they’re not, they should be.Because collecting email addresses from potential customers doesn’t have to be complicated, and shouldn’t be, it’s one of the most sound and important investments you can make in your marketing plan.

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista.Yet many companies have yet to use AI or have just started exploring it recently. So what are the best entry-level AI projects in the CX/martech stack to establish success? Below are five recommendations.

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.

To reap those benefits, though, you don’t just need the right marketing content. You need the right tools that will help you save time and money and scale your email marketing.

When it comes to methods for nurturing potential clients for your B2B organization, email is both the most effective and generates the highest ROI of any business marketing strategy. With an average ROI of 122%, email marketing generates at least four times higher ROI than any other digital marketing channel.

Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties.For real estate agents,this demand presents a few challenges.How do you make an engaging real estate video to impress both sellers and buyers alike,and how do you track a video’s performance for your marketing purposes?Luckily it is not as hard as it might seem.Although real estate videos serve a unique purpose,they’re similar to regular marketing videos in many ways,so don’t be intimidated by them.Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy.

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Email marketing is one of the most cost-effective ways of digital marketing. This marketing trend has been around for a long time and is there to stay. Although, there have been developments in this area with the introduction of new technologies. Let’s look at the following free email marketing services review, written by our guest post topic author Alex Lysak from Scanteam.

As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business.

AI (artificial intelligence) refers to intelligence demonstrated by machines to simulate human intelligence.Over the past few years, the number of businesses adopting AI has been steadily growing,and currently,more than 9 in 10 leading businesses have ongoing investments in AI. More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies.The deployment of this technology can be a game-changer,and if this is something you are considering for your own business,then read on to learn more about the ways AI will change the future of digital marketing.

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

When looking for the best Pitchbox alternatives, you have to make sure that you get everything that makes it better and provides more. Here are a few things that a Pitchbox alternative must have.

Use these tips when creating your email campaigns. You’ll increase your open rates—and that means more response and sales!