We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

To ensure the most essential aspects of a marketing email are accurate, of high quality and effective at inspiring recipients to open the communication, read it and take action, see the advice from 13 experts from Forbes Agency Council below, where they discuss specific aspects of any marketing email that must be double-checked before hitting send.

Here's what you need to know.

Discover a small guide on how to get started with email marketing as a startup. Learn where to start and what you should take into account when scaling up.

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

Salesforce Marketing Cloud's Email Studio helps businesses build smarter emails, from basic marketing campaigns to enhanced one-on-one messages. Salesforce's email tools allow you to send your target audience great content, using it to grow your subscriber base and automate all of your email responsibilities. This tool is great for sales teams and larger corporations that want to improve their email marketing efforts through email.

Improvements in technology development combined with the shift to online consumer behavior over the last 18 months make A/B tests even more essential than before.

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

This article is for business owners aiming to streamline their email marketing campaigns. If you're looking for a way to bring in and convert new leads, email marketing is still one of the best strategies out there. Email marketing allows you to connect with your customers and send them automated, personalized content. Not only is this marketing strategy an efficient way to connect with your customers, it's the most cost effective. One study found that every $1 spent on email marketing generated an average ROI of $38. And 78% of marketers have seen an increase in their email engagement over the past year. Fortunately, email marketing automation is a lot easier to set up than you may think, even if you're new to email marketing. Once you understand the basics, you'll be well on your way to providing this benefit to your customers.

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.