Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success

Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.

Can A.I. Write Recipes Better Than Humans? We Put It to the Ultimate Test.

Researchers are using artificial intelligence to create recipes, complete with appetizing photos and back stories. But Thanksgiving poses a challenge.

The Top 6 Best Email Builder Tools To Use To Grow Your Email List

Using mail builder tools can help you to reach more people with your message and increase the likelihood that your email will be read. If you’re looking to improve your email marketing campaigns, you may wonder what an email builder tool is and how it can help. An email builder tool is a software that allows you to create and customize email templates, making it easy to create beautiful and practical emails that get results.

Building a Prospecting Motion: How to Outreach Like a Pro

Sourcing and prioritizing accounts, Creating impactful content for outreach, Pro tips for success.

How to Create a Year-Round Marketing Strategy for Seasonal Products

Partner with other brands and affiliates, Test less popular products, Ramp up marketing efforts during your downturns.

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

3 Practical Digital Marketing Tactics for Small Businesses

This article describes three practical digital marketing tactics that are easily understood by small businesses and show how they can be used to successfully market products and services both online and offline.

3 E-Commerce Strategies Grocery Retailers Can’t Live Without

A must-read for grocers looking to grow their digital revenue. Here are three of the most important strategies that online grocers can use to offer incredible customer journeys.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

How business strategies are being improved by machine learning in the 21st century?

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

More Bluffton SC Firms Choose Vanguard Online Marketing For Small Business SEO Services

Besides SEO, Vanguard Online Marketing offers the following digital marketing strategies to help businesses: website development, lead generation, social media marketing, search engine marketing (SEM), email marketing, content marketing (blogging), and paid advertising.

How Can Digital Marketing Maximize Lead Generation For Your Business?

Digital marketing services can help businesses create and distribute content targeted at their ideal customer base. A well-crafted digital marketing strategy for digital marketing agencies to generate more leads and attract more prospects. Here tips for creating a good strategy.

Bloomreach Announces Q3 Product Launches, Revolutionizing Personalized E-Commerce with Advanced Features for Marketing, Product Discovery and Content

Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization. With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty.

Tranell Morant Discusses Marketing Automation Tools For Startups

Tranell Morant says that startups haven’t yet arrived at the stage where they can hire someone to do all the maintenance and hygiene work that needs to be done to keep a business operational let alone to allow for growth. Fortunately, there is an in-between. There is an intermediary between one person doing a million and one jobs and hiring that team of expert marketing specialists. That intermediary is marketing automation tools. Tranell Morant explains three of the best (plus a couple of special mentions). But first… Are Marketing Automation Tools Really Important for Startups. In a nutshell: Yes.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Four reasons why email marketing is worth investing in now more than ever

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.