A/B testing is one of those things only a minority of people actually do.

Tips to keep in mind when formulating your sending strategies

Here are five tips that will help you build and maintain a successful e-mail marketing list.

If you're not combining your tests with personalization efforts, you're doing it wrong.

Science — not speculation — will deliver the outcomes you desire.

The importance of email subject lines is often overlooked.

Ensure your campaigns get off to a flying start by observing these best practices.