Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from lead generation to campaign creation.
Data Speaks Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget
WordPress Finally Takes Steps To Integrate AI
WordPress has announced the formation of an AI Team, marking a shift after years of lagging behind in AI adoption
What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
GitHub Copilot evolves into autonomous agent with asynchronous code testing
The move brings GitHub Copilot to work more autonomously for developers, keeping the app competitive as the AI coding assistant space has become more crowded with AI-powered tools, including Microsoft investment OpenAI’s rival Codex software engineering agent released.
The Intersection Of Video SEO And Social Media: Tactics To Win
Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
The Best Email Marketing Software For Small Businesses in 2025
Email marketing remains one of the most effective digital marketing channels for small businesses, delivering an average return on investment of $42 for every dollar spent. With the proliferation of platforms available today, choosing the right email marketing software can significantly impact your business growth, customer engagement, and revenue generation.
Google made it clear at I/O that AI will soon be inescapable
If you've been holding off on using AI, it may become increasingly difficult to do so.
You.com’s ARI Enterprise crushes OpenAI in head-to-head tests, aims at deep research market
You.com has launched ARI Enterprise today, claiming its advanced research platform defeats OpenAI’s comparable offerings in 76% of head-to-head tests and achieves industry-leading accuracy on independent benchmarks.