AI in Email Marketing: Tools and Techniques for Powerful Campaigns
AI email marketing leverages computer algorithms to build more specific and optimized campaigns. There are several ways to use it to boost sales.
The best Apple Watches you can buy: Expert tested
I've tested every Apple Watch model released to date, and these are the best Apple Watches for tracking your health and accessing messages and apps.
Email Marketing Best Practices for B2B Lead Generation: Crafting the Perfect Campaign in 2024
In 2024, email marketing continues to be a pivotal strategy for B2B lead generation. With the right tools and tactics, businesses can create effective campaigns that engage prospects, nurture leads, and drive conversions. This guide explores the best practices for B2B email marketing, including top automation tools, actionable tips, and the latest trends to help you craft the perfect campaign.
Email Marketing Best Practices for B2B Lead Generation: Crafting the Perfect Campaign in 2024
In 2024, email marketing continues to be a pivotal strategy for B2B lead generation. With the right tools and tactics, businesses can create effective campaigns that engage prospects, nurture leads, and drive conversions. This guide explores the best practices for B2B email marketing, including top automation tools, actionable tips, and the latest trends to help you craft the perfect campaign.
Mastering AI in search: Best practices and future trends
Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape.
How digital twins and XR will transform product development in virtually every industry
These technologies are revolutionizing businesses by improving predictive analytics, optimizing physical systems, and enabling real-time decision-making.
DeepMind’s GenRM improves LLM accuracy by having models verify their own outputs
In a new paper, researchers at Google DeepMind, University of Toronto, Mila, and UCLA introduce GenRM, a novel approach that leverages the generative capabilities of LLMs to create more effective verifiers. GenRM can be a practical tool for LLM applications where current verification methods fail.
20 AI Tools That Have Revolutionized Email Marketing
In the ever-evolving landscape of email marketing, AI tools are game-changers. We’ve gathered insights from CEOs and digital marketing consultants, among others, to share the impact of AI on their strategies. From ChatGPT’s role in enhancing email personalization to Persado’s emotionally optimized content, explore the diverse AI tools that have transformed email marketing efforts for twenty industry experts.
Microsoft’s revised Recall AI feature will roll out to beta testers in October
Windows Insiders using Copilot+ PCs will be able to try a more secure version of the AI timeline.
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
5 free AI tools for school that students, teachers, and parents can use, too
These AI tools can summarize PDFs, tutor you, help with essay writing and math problems, and much more.
Threads is testing several new features like scheduling and analytics
Meta’s X competitor is introducing features for brands and creators.
How to Make an Impactful B2B Product Video
Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play.
YouTube Expands AI Comment Summaries to More Languages
YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages.
I finally tried Apple Intelligence in macOS Sequoia to see if it lived up to the hype
Now that it’s available in the latest macOS Sequoia beta, I thought I’d take Apple Intelligence for a spin to see whether it’s worth your time. Read on to see my first impressions.
Six Principles for Engaging Video and CTV Audiences With Creative Campaigns
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV (CTV) ad campaign. Unfortunately, so are the prospects of wasted budgets and missed opportunities. Running a successful video/CTV ad campaign right now requires the right strategy, the right (human) creativity and the power of AI to simplify and automate ad creative and delivery. Here are six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.