#Testing related marketing articles

New report shows enterprise email marketers embrace AI

More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.

Why digital marketers should not fear generative AI

Generative AI is a valuable tool for digital marketers looking to simplify tasks. The technology is a creative reservoir for good, bad — and sometimes outright goofy — ideas. But that’s a good thing when trying to stand out from the competition, retailers say.

Online business growth with the pillars of digital marketing

Digital marketing has become a staple for businesses in the online realm, yet many are only scratching the surface of its potential. The vast landscape of digital marketing offers a multitude of strategies, often referred to as its foundational pillars, which hold immense promise for business growth. Regrettably, a considerable number of businesses struggle to grasp and effectively implement these pillars, preventing them from reaping the abundant rewards that come with their successful application.

Future Trends in B2B Email Deliverability (Chapter 2)

Email is still a strong tool for B2B (business-to-business) contact and lead creation in the ever-changing world of digital marketing. But the conquest of email marketing depends on one very important thing: delivery. Email delivery is more than just another one of the many email marketing trends we follow. It’s what determines the success of your campaign.


Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages. It’s not impossible, though. So while in Boston last week for HubSpot’s annual Inbound conference, we picked up a few best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls. Following are a few tips and tricks shared by Jay Schwedelson, CEO and founder at Outcome Media and GURU Events.

19 Email Marketing Mistakes Affect Open, Click, Conversion Rates

Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.

How To Elevate Your E-mail Marketing Game With Custom Mailchimp Templates


The Best Marketing Automation Software of 2023

Whether you’re an individual looking to supercharge your social media marketing or are heading up a large organization’s marketing department, these automated tools are exactly what you need.

The Impact of Email Marketing on Legal Practices

For most modern organisations, the use of email is an irreplaceable tool for marketing and outreach to one’s client base. The same is true for law firms, as this article makes clear.

Optimizing Content for Email Deliverability: A Comprehensive Guide

In this detailed guide, we will go over the strategies and best practices for improving the content to ensure the highest B2B email deliverability rate.

Constant Contact E-mail Marketing Review And Pricing

Constant Contact is the best email marketing software for small businesses because it includes all of the essentials for an effective small business email campaign at an affordable price.

Top 10 AI Email Automation Tools in 2023

E-mail Marketing remains a powerful tool for businesses to connect with their audiences, but managing email campaigns can be time-consuming and complex. Fortunately, the integration of artificial intelligence (AI) into email automation has made the process more efficient and effective than ever. In 2023, the top AI email automation tools are poised to revolutionize the way businesses engage with their customers. In this article, we’ll explore the top 10 AI email automation tools that are reshaping the email marketing landscape.

4 email A/B testing best practices and an inbound conference video

A/B testing can help marketers improve email campaigns one variable at a time. Best practices include designing the right test, starting with the sender's name and using AI tools.

Digital advertising has grown even more algorithmic

Broadcast TV is slowly fading away, as TV screens increasingly go online to access Netflix, Amazon Prime Video, Apple TV, YouTube and other content platforms. Advertising here is more sophisticated than SEO. Companies in this space are running artificial intelligence based devices to dynamically arrive at the best prices for a particular slot.

10 CRM Email Marketing Software Platforms to Consider

Generate leads and engage customers using email marketing tools. Explore free and paid services for small businesses.

Admanity® Announces New Small Business SaaS Software and Tools For Branding Analysis, Lead Generation, Email Marketing, Press Release Distribution, Online Networking and Business Funding.

Business solution provider ADMANITY® has launched YES! PAK, an all-encompassing SaaS subscription package tailored exclusively for small businesses.

The Best Email Marketing Services and Survey Software of 2023

To help you choose the right software for your business, we evaluated the top options on their usability, affordability, features.

Effective eMarketing – Processes & Procedures for Efficient Email Campaigns

Law firms collectively spend thousands of hours of billable time creating content, and frequently this information is time-sensitive. In some cases, the firm that gets the information to Clients or prospects first gets hired. But if the information is not sent in a timely manner, it quickly becomes old news – and all that time was wasted. So improving the efficiency of eMarketing communications is essential.

AI, privacy, and localisation: The trends impacting email marketing

So, what are the biggest trends currently impacting email marketing, and how can marketers drive success? I spoke to Brian McKenna, VP of CRM at DMi Partners; and Mike Fantis, VP and managing partner at DAC Group, to gain some expert insight.

Study by Selzy Shows Marketers Are Successfully Leveraging AI, Automation to Transform Email Marketing

The research also investigates the email marketing automation market, showcasing the efficiency of AI and automation across various areas, from personalization to conducting A/B tests and optimizing contacts.

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