MessageGears and Phrasee Team Up to Personalize Marketing Messages for Email Super Senders

Marketers will be able to access Phrasee’s AI-powered SaaS technology to generate, automate, and analyze brand-optimized language, directly from the MessageGears platform. This will allow some of the world’s largest B2C companies to transform marketing campaigns and deliver the messages that are most likely to be read. This integration adds to MessageGears’ ability to make it easy for marketers to access customer data, build audiences and send personalized messages.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analysed your marketing strategy for the year? Many businesses struggle with marketing and getting their products or services to the right audience without figuring exactly where the problem comes from. Let’s highlight some marketing failures and how they can be avoided:

Mobile Optimization

Mobile optimization is the process of making a website user-friendly when accessed by mobile devices. This creates a user experience tailored to a specific device type. Mobile optimization alters website content for ease of use and accessibility and improves rankings on search engine results pages (SERP).

How to meet your customers where they are using cross-channel engagement

Engaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Why is knowing the best time to send a marketing email so important? Reports show that your email’s delivery time plays a significant role in open rates, click rates and overall email marketing performance. Consider these factors when determining the best time to send a marketing email.

Email marketing metrics , How to know newsletters are working

You can sell everything from epoxy to the best betting sports odds. But it’s useless just to send emails through the base – you need to think about a strategy, to check the metrics. Let’s find out together how to evaluate the effectiveness of an email channel. The parameters which will help us in this are divided into three levels: Elementary, Intermediate, and Advanced.

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

E-mail Marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking. How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

5 tried and tested tips to optimize your website and increase conversions

Jumpstart your website optimization efforts with these tips, see which ones best fit your strategies, and get the results you want.

Make Your Newsletter Work for You in 2022

our senior care community’s newsletter is a highly valuable marketing tool. It’s also a line of communication with residents, their families, staff, and more. But are you maximizing your newsletter’s effectiveness and truly putting this tool to work for you? Evaluating and strategically changing your newsletter in 2022 can ensure you’re getting the most out of the time and effort that you put into every edition.

Key Considerations When Choosing An E-mail Marketing Software

Affordable and Scalable, Excellent Customization Options, Segmentation, A/B Testing and Automation, Data Analytics and Reporting

Braze - The Latest Generation Of Customer Engagement Solutions

The company is led by its founders who have developed some unique technologies that allow Braze to offer users more functionality, cross-channel capabilities, and very strong performance (latency) characteristics. The Braze solution is not only tapping into the very large customer engagement market estimated to be nearly $30 billion, but is replacing legacy, 1st generation customer engagement solutions.

Independent Research Firm Names Stensul a Vendor in Now Tech Email Marketing Report

Company's Email Creation Platform Listed in New Workflow Collaboration Category of Email Marketing Technology

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

New Year, New AI Tool That Can Write Articles, Email Campaigns, Books, Landing Pages & Even Code. Meet Satellite Blogger

A new startup, AI Exosphere (AIExo), announced their writing assistant could write product descriptions and ads in seconds.

5 Ways AI Will Change the Digital Marketing Game in 2022

What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.

Zero-Cost Marketing Strategies That Provide Instant Traction

Most brands are often hunting for new ideas to grow their revenue using free marketing strategies, three convincing strategies that are proven to get any brand instant traction and boost revenue.

Litmus acquires Kickdynamic to evolve the email marketing space

Litmus, a provider of email marketing, is acquiring Kickdynamic, an AI-driven content automation solution, enabling the company to expand its portfolio of email marketing solutions to include Kickdynamic’s content automation and AI-driven product recommendations. With the acquisition of Kickdynamic, Litmus users can efficiently build, test, and collaborate on high volumes of emails, while simultaneously creating highly personalized email experiences at scale that convert leads and drive revenue outcomes, according to the vendor.

Everlane and Sailthru Celebrate 10-Year Partnership

Sailthru’s Retail Specialization Helps the Innovative D2C Brand Grow From Startup to Fashion Powerhouse