#Testing related marketing articles

Navigating the Rocky Road of E-Commerce: 3 Common Challenges & How to Overcome Them

Being a trillion dollars industry, and with over 12–24 million stores across the entire globe — E-commerce is one of the most lucrative business options for entrepreneurs to pursue today. However, the E-commerce industry has undergone drastic changes in the last couple of years. And although less than 1 million e-commerce sites generate over $1000/year, succeeding in this E-commerce game has become challenging with its growing size and demand. So let’s explore the 3 major challenges e-commerce entrepreneurs face and ways to overcome them.

Marketing Attribution: Best Practices

In today’s digital environment, marketers must interact with their clients across several channels, and this is a fundamental requirement. So, marketers need to make sure that the buyer’s journey with brands via multiple touchpoints is an incredible one so they make a purchase. So, to make this experience incredible for the customer, marketing attribution comes into the picture.

Designing Effective E-mail Marketing Graphics

One of the key components of email marketing is compelling graphics. Not only do they make emails more visually appealing, but they also help to grab the reader’s attention and convey important information. In this article, we will explore some tips and best practices for designing effective email marketing graphics. As for the resources, like templates, fonts, or mockups, you can get plenty of those from The Designest — and that’s not to mention handy inspirational content.

Free email marketing services; here is the complete list

The best email marketing software that you can use for free

Email marketing tools: a sales enablement success story

Key features of leading email marketing tools reveal the potential for companies to capitalize on sales enablement success.

2023 Email Marketing Trends to Implement This Year

Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.

Etsy to Advertise More on TV, Social Media, Podcasts, and Billboards and Will Introduce New Types of Seller Offers

Etsy will also improve the tools and resources available to them – Moskowitz said “thank you” coupons were popular with sellers and Etsy would work to make them easier to use this year – and would also introduce new types of offers for sellers. More pricing tools are in the works, and Etsy is investing in chat support and trust and safety. Etsy will also provide sellers with “even more insights into how your ads are working for you, so you can better understand what shoppers are searching for, and make smarter decisions about how to use your marketing budget to expand your reach.”

20 Best Content Marketing Tools

Improve content with the 20 best Content Marketing tools. Write better, reach more users, drive better results with content.

Microsoft brings generative AI to CRM product suite

Despite the challenges, generative AI is quickly jumping from the experimental phase into the enterprise realm. OpenAI last week made ChatGPT available to companies via API, meaning marketers and platforms can more easily integrate the tech into their own apps and websites to support features like chatbots and shopping assistants. Snap, Instacart and Shopify are among some of the early adopters.

Top 4 Magento 2 Extensions to Double Your Sales in 2023

In this article, we will explore the top Magento 2 extensions that can help you maximize your online sales and take your business to new heights.

Unlocking the Power of Audience Data-The Key to Successful B2B Marketing

Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

5 Email Marketing Service Providers for D2C Brands

To help you find the right solution for your brand, here are five of the top email marketing solution providers for D2C brands. These providers offer a range of features and tools designed to help you create and send effective email campaigns, track your results, and grow your business. Whether you’re just starting or looking to scale your email marketing efforts, five email marketing service providers for D2C Brands providers can help you achieve your goals.

Mailchimp Email Templates Free Download: A Comprehensive Guide for Email Marketers

Using email templates can save you time and money while still allowing you to create visually appealing and effective emails.

Strengthen CX And Privacy Compliance With Opt-In/Opt-Out Processes And E-mail Metrics

With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.

3 ways data can steer you wrong — and how to glean better insights

The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.

7 Top Tips to Turn Abandoned Baskets into Sales

In this article, discover best practices for creating a successful basket abandonment email campaign, designed to turn abandoned baskets into sales, increase customer retention and maximise the return on investment of your email marketing efforts.

Retailer uses machine learning to entice shoppers to click and buy

Online music instrument and equipment retailer Sweetwater increases email open rates and online sales thanks to AI-generated email recommendations. Key takeaways: Using AI, Sweetwater created a “likely to click” audience that resulted in a 25% increase in email click-throughs in September 2022 compared with August 2022. Classify tags prove more insightful than categories alone, according to Sweetwater.

Sky High Media Announces Support and Design Service for Estage Hub Platform

The Estage hub builder allows people of all computer skill levels to build stunning websites, sales funnels, and even a full-scale world-class online without having to write not even one line of code.

Alchemy Worx Reveals Subject Line Testing is Key to Unlocking Revenue Through Email Marketing

Data shows testing 10 or more subject lines per message increases clicks by over 200%

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!