The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

Opening Up the Email Marketing Engine to Artificial Intelligence

Email. No matter how much people talk about the move away from email and into more real-time communication channels, email’s here to stay. About 35% of marketers choose to send three-to-five emails per week to their customers, according to a HubSpot report. Some of you send more. Admit it.

What is Email Verification API? How Can Businesses Benefit From It?

This post discusses the basics of email address verification and its importance, email verification APIs, and how they can help businesses.

Top 10 Digital Marketing trends to reshape your business

Digital marketing skills have grabbed massive attention in the past few years thankfully all for better reasons!The way Digital Marketing has turned the table of how businesses reach their consumers who are extremely dependent on all online platforms for different uses is not surprising that the need for skilled digital marketing professionals is on a rise.

24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

With a compelling email campaign and a high-converting website, you can grow your business like never before.

Email Marketing Software – Maximizing Your Advertising Efforts

Here are three ways to get to know your subscribers:

FIVE QUESTIONS STARTUPS SHOULD CONSIDER BEFORE MAKING THEIR FIRST MARKETING HIRE

Once upon a time, the number of marketing channels was fairly limited, which meant the function itself fit into a neater, tighter box. The number of ways to reach customers has since grown exponentially, as has the scope of the marketing role. Today’s startups require at least four broad functions under the umbrella of “marketing,” each with its own array of subfunctions. Here’s a sample of the marketing functions at a typical early-stage startup:

Marketing On A Budget For Tech Companies In 2021

Today, consumer habits have evolved. They want to be able to trust a business and witness its credibility before they make the decision to purchase. We are in an era where traditional marketing practices will hardly work. The good thing is that new marketing strategies are not only proving to be fruitful, but they are also pretty cost-effective. If you are not too convinced about the fact that you can actually market your tech brand on a budget, you are at the right place. Here are top marketing strategies on a budget that small tech companies can leverage to compete against the big leagues.

16 Smart Marketing Approaches To Build Brand Recognition

Distributing key information through social media channels, your website and other outlets can help you build connections with consumers, making them aware of what your company stands for and what it can offer them. However, having a clear strategy is the secret to establishing that awareness. Here, 16 members of Forbes Agency Council share their best tips for making your brand more visible and recognizable.

Two of the Best Marketing Strategies for SMBs in 2021

In this piece, we've come up with two ways new businesses just starting out can utilize social media and email to create tangible results that'll benefit the long-term outlook of your organization.

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Google Ads is a highly effective way to get qualified leads when it comes to B2B and B2C marketing, but it’s important to view the effectiveness of these leads through the correct lens.

15 Marketing Tools to Boost Your Startup’s Growth in 2021

Beyond having a talented and restless marketing team, startups should always look for helpful tools to enhance their performance. Luckily, there are thousands of SaaS companies developing all kinds of marketing-related solutions to help businesses better understand their customers, create and manage campaigns, and track performances, among other many things. Looking into all different features, advantages, and pricing, we’ve selected 15 awesome marketing solutions that can help you boost your company’s growth. Here you go:

The Elements of an Effective Prospecting Email

And your note must be truly special in some way, or the body copy won’t make the cut. So we’re going to spend the rest of this post overanalyzing and dissecting a fake nurture campaign from a totally made-up tech company to make every word—and every character—count. (And also because we’re email nerds and we love over analyzing email. You’re welcome.)

20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business’ social media pages? Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it’s time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.

10 ways to promote your blog in 2021

Writing high-quality content is only a small part of creating and maintaining a successful blog. To further increase site traffic and attract more readers to your site, you’ll need to work on blog promotion. Luckily, there are plenty of strategies that are cost-effective and easy to implement. Read on to discover how to promote your blog effectively in ten different ways – start experimenting with any of these solutions and watch the traffic roll into your site. These are the best blogging platforms on the market.

3 fantastic permanent jobs open in tech companies right now

Now is a great time to make a change. There’s something about the summer air that puts a real pep in your step, so why not really lean into it? You may have been thinking about getting a new job for a while, perhaps now is the time to go for it!