2021 PROMISES BIG CHANGES TO MEDIA.HERE’S HOW MARKETERS CAN PREPARE

Brands that maintained a diversified media mix were the most resilient in 2020. The strategy also will help brands weather changes coming in 2021.

How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

Email Marketing Best Practices and Predictions for 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Small Business Guide to Email Segmentation

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

6 Benefits of Email Marketing for Small Businesses

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

WOMEN BUSINESS OWNERS SHIFT ONLINE POST PANDEMIC

New data from the Business Chicks Community Survey in response to Covid-19 shows that two in three women are spending more on creative/design software, email marketing CRM platforms and social media.

What Is CTR in Email?

Click-through rate is a critical metric by which a small business can measure its email marketing success.

9 PLATFORMS FOR LAUNCHING YOUR PERSONAL NEWSLETTER

We rounded up the most popular email newsletter services and broke down what makes each unique.

How a data-driven approach can create ruthlessly efficient learning experiences

What can L&D learn from marketing when it comes to creating learning content that sticks? It’s all down to a data-driven approach.

9 Tips for a More Effective Email Newsletter

An effective email newsletter – content that can be forwarded and shared – is one way to build relationships with buying groups beyond just the original purchaser or designated support contact.

What Is A/B Testing in Email?

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

How CRM Benefits Marketing Campaigns

CRM software can be an indispensable tool for improving marketing campaigns.