Google Tests Bare-Bones Hotel Search In Three EU Countries
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements.
6 Web Hosts Ranked By Core Web Vitals: One Outperforms All
HTTPArchive's new Technology Reporting Dashboard compares six web hosts by Core Web Vitals. One host is the clear winner.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
OpenText expands AI capabilities to improve enterprise productivity and ROI
There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.
Redefining SEO: AI Overviews and the road ahead
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
7 best Canva alternatives for digital marketing and content creation
Canva is an easy-to-use, browser and app-based digital marketing and content creation tool. There are some great hidden features in Canva, and it's one of the most commonly used design tools for non-professional designers. However, there are some awesome alternatives if Canva just isn’t your style.
Boosting Email Engagement with SMS Marketing Integration on Omnisend, Klaviyo, and ActiveCampaign
You see an ad on Instagram, but scroll past it, then it’s an exclusive offer you spot on the corner of your eye above emails and finally, you get it on a desktop before placing an order.
The Ultimate Guide to Digital Marketing for Startups
Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.
MailReach Unveils Cutting-Edge Solutions for Email Marketing Success
MailReach has launched a new suite of tools to enhance email marketing campaigns addressing deliverability challenges with advanced technology like email warmup, spam testing, and real-time analytics.
ClickFunnels Review: Features, Pricing, Pros and Cons
Read our ClickFunnels review to explore features, pricing, pros and cons. Compare CRM software options for building your sales funnels.
Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
Anthropic’s new AI can use computers like a human, redefining automation for enterprises
This new feature, called “Computer Use,” could have far-reaching implications for industries that rely on repetitive tasks involving multiple applications and tabs. From data entry to research to customer service, the potential applications are broad—and potentially industry-shaping.