DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

5 helpful marketing tools for startups

Here are five helpful marketing tools that will make it easier to get the word out about your brand – regularly, affordably and creatively.

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding what mass email marketing is and why it’s crucial.

Jumpstart your commercial email marketing company: the steps to take

When a business wishes to expand its services, the most crucial tool to utilize is email marketing. It helps your business to take the right step towards the right direction.

Tips for Selling Ads in an Email List

An email list can do more than drive traffic to a website. It can be a source of advertising revenue if it makes sense for your brand.

ActiveCampaign Launches No Code Data Model Solutions For Businesses To Unify And Take Action On Their Data

With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow.

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Optimise your email delivery systems to improve your marketing return

By optimising your delivery systems, your chances of click-throughs are much higher – and that results in higher engagement and, ultimately, higher sales.

13 Platforms for Blogging

Writing a blog is one of the best ways to establish expertise within an industry and drive traffic to your website. There are a variety of platforms available to launch and manage a blog at little or no expense. Here is a list of platforms to launch a blog. There are content management systems to create a blog and full-featured website. There are also minimalist blogging tools to publish a clean, modern blog. Nearly all of these applications have free plans.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

Top 6 Free Survey Maker Tools For Marketers

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

7 Ways To Use AI Writing Tools To Generate Content Ideas

AI writing tools are changing the publishing world and can help you speed up your content creation process. Learn about your tool options.

Optimise your email delivery systems to improve your marketing return

When emails are properly authenticated, they are less likely to be marked as spoofing or phishing, says Everlytic

GetResponse unveils enhanced ecommerce marketing automation solution

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

Data Science: The Foundation of Any Effective Personalized Marketing Strategy

The last time I thought about science was when I was required to take a science class in college. Well, fear not, data science doesn’t have to be that complicated. Here are some ways you and your team can get started on a data science project, and deliver more relevant, personalized communications to your customers.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.

15 Tools for Link Building

Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process can seem overwhelming, but there are plenty of tools to help. Link prospecting tools are available for discovering influencers and developing valuable relationships. Some backlink tools will check your competitors’ links for opportunities you’re missing, analyze the quality of your inbound links, and help you remove links that are harming your search ranking. Here is a list of tools for link building.