14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Global Email Marketing Software Market Report 2022: Sector to Reach $2.2 Billion by 2028 at a 10.6% CAGR

Market Growth Factors

Email Marketing Tools with AI features to Transform Your Business

In this post, we are bringing together the host of the finest AI tools that are creating a high-converting email, saving most of your writing time, and generating better content in just a few minutes. Let’s take a look at these email marketing tools with AI features.

Comparing the Best Email Marketing Platforms

Email marketing is one of the most cost-effective ways to reach your customers and send them valuable content. However, it can be hard to choose the right email marketing platform for your business. In this article, we will compare the best email marketing platforms and help you decide which the best for your needs is. We’ll also discuss some of the key features that are important for any email marketing platform, and explain how each one can help your business achieve its goals.

6 email marketing design practices to follow in 2023

It is a new year and there is no reason for you to resort to dated email marketing design practices. As email will continue to be one of the most used and effective marketing channels for all types of businesses, it is critical to know the best email marketing design practices. While writing an email, the focus should always be on the recipient and the message you wish to convey. Email design plays a key role in boosting open rates by making your emails more engaging and appealing.

6-Step Guide to Improve Your Email Marketing Strategy

About 4 billion people use email daily. Each of these email users is a potential target for an email marketer. With such a large audience pool, it seems impossible to fail, yet some thrive while others don’t do so well in this field. This form of digital marketing is incredibly effective. Its ROI is so impressive that it’s suitable even for those with a stretched budget. The difference lies in the quality of their email marketing strategy. With that in mind and without further ado, here’s a brief six-step guide to help you improve your email marketing efforts.

How to Engage Your Online Community Using Email Marketing

Different ways of engaging your online community using email marketing

What is marketing automation and how can it help B2B marketers?

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

How To Create A Survey Quickly In Google Forms And Microsoft Word

Learn how to create an easy survey in minutes using your favorite tool and tips to keep your surveys valuable and engaging. This article will outline the benefits of surveys for SEO, tips to create a killer survey that offers great insight, and how to quickly get started with one using Google Forms or Microsoft Forms.

Omnisend Review: Pros & Cons, Features, Ratings, Pricing and more

Omnisend is a platform for e-commerce business owners to market to their customers. You can use it to send bulk messages via email or SMS to entice subscribers to buy your product.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships

Personalization, Segmentation, A/B testing, Automation, Mobile Optimization, Interactive content, Personalized subject lines, Customer feedback loops, Triggered emails, Thank-you and loyalty emails.

Marketing 101: How to Get Your Next Job With a Strong Email Campaign

Email marketing is one of the most commonly used tools when trying to land a new job. However, knowing what to write, who to write to, and how to follow up can make or break your campaign. In this article, we will take a look at some dos and don'ts of email marketing.

Five compelling reasons to hire a digital marketing agency

A digital marketing agency is a company that specialises in providing services to help businesses connect with customers online. Digital marketing channels include websites, email marketing, social media marketing, and pay-per-click advertising. Digital marketing agencies typically have a team of experts who work together to help your business develop a comprehensive strategy for reaching your target audience online. Your business can benefit from working with a digital marketing agency by helping you find the best solutions for your needs. Companies that use digital marketing agencies are offered a wide range of benefits.

Ushur, which aims to automate aspects of the customer experience, raises $50M

Automation tech continues to attract funding in an increasingly challenging macroeconomic environment. That’s because of its cash-saving potential, no doubt. In a recent survey by Zapier — not the most unbiased source, granted, given that the company sells automation software — about 44% of employees say that automation saves them time while almost a third (33%) say it enables them to accomplish more with fewer resources. One of the vendors benefiting from the interest is Ushur, which focuses specifically on automating aspects of companies’ customer experiences. The startup provides dashboards from where users can build AI-powered workflows for tasks like claims processing, customer support and appointment scheduling, letting organizations automate both business processes and front-office, customer-facing tasks (if the sales pitch is to be believed).

ChatGPT For Writing Marketing Emails

ChatGPT for writing marketing emails is one of the biggest benefits of email marketing it assists businesses to increase user satisfaction.

Can Technology Drive Creativity And Productivity? Tech’s Role In Fueling Breakthrough Marketing

Creativity is at the heart of every game-changing marketing campaign, but we need to give our marketers the tools they need to tap into it. Technology shouldn’t replace marketers. It should replace the tasks that are slowing them down so that their talent can be used where it really matters. Start leveraging automation and technology, and creativity will follow.

Using WhatsApp for Ecommerce

WhatsApp is a platform for instant one-to-one and group messaging. Owned by Meta, it’s the world’s most popular messaging app, with over 2 billion people reportedly using it in June 2022 alone. Whatever your business, customers are likely on WhatsApp.

4 Confirmation Email Template Examples

A confirmation email is helpful in many instances. Whether confirming a restaurant reservation, online and/or offline events, or other meetings, a confirmation email is a large part of the communication strategy. To ensure you’re writing the most comprehensive confirmation email with all the relevant data, you can use confirmation email templates.