#Technology related marketing articles

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

How businesses can win over AI skeptics

In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.

SpotOn Launches Automated, AI-Enabled Tool for Email and Social Media Marketing for Restaurants

Restaurant technology solution SpotOn has announced the introduction of SpotOn Marketing Assist. Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools.

Mobiquity Technologies Expands Partnership with AWINR Brands, Adding Twelve New Clients to its Digital Marketing Platform

Mobiquity Technologies, Inc. (OTC: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, announces the expansion of its partnership with AWINR, welcoming twelve new online clients to its marketing platform since the collaboration commenced two weeks ago. This collaboration leverages Mobiquity's new Conversion Platform, aimed at boosting both website traffic and sales conversion rates, and enhancing Return on Ad Spend (ROAS).

Unspam Helps Pull Insights to Enhance Email Marketing Efforts

Navigating the complexities of email marketing amidst fierce competition and an ever-evolving landscape can be a challenge. Unspam emerges as a solution leveraging AI to provide valuable marketing insights and streamline email delivery.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know

The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.

Evvnt and Letterhead Forge Partnership to Revolutionize Email Marketing for Events

Evvnt and Letterhead's strategic partnership aims to redefine email marketing for events, leveraging advanced technology for improved engagement and ticket sales.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Partnership brings business education programs to rural communities

UGA's popular Digital Marketing Bootcamp program will be expanded.

2024: The Year AI Revolutionizes Digital Marketing

2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.

Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo

Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Email Encryption Software Market Size to Reach $10.5 Billion, by 2032 at 13.9% CAGR: Allied Market Research

Emphasis on cutting-edge technologies to enable encryption, growth in demand for effective communication medium, increase in demand for mobile encryption solutions, and stringent data protection regulations and policies by government authorities are the major factors that drive the growth of the global email encryption software market.

Email Encryption Software Market Size to Reach $10.5 Billion, by 2032 at 13.9% CAGR: Allied Market Research

Emphasis on cutting-edge technologies to enable encryption, growth in demand for effective communication medium, increase in demand for mobile encryption solutions, and stringent data protection regulations and policies by government authorities are the major factors that drive the growth of the global email encryption software market.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

GoDaddy introduces generative AI tool for small businesses

The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.

INTERO DIGITAL LAUNCHES INNOVATION LAB TO AMPLIFY CLIENTS' DIGITAL MARKETING SUCCESS

Intero Digital, a trailblazer in digital marketing, is thrilled to announce Ty Martin and Shawn Denney as the leaders of its newly established Innovation Lab. This initiative is set to revolutionize the way Intero Digital approaches digital marketing with a focus on developing cutting-edge solutions that address the unique needs of its clients and the industry at large.

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