DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

MessageGears and Phrasee Team Up to Personalize Marketing Messages for Email Super Senders

Marketers will be able to access Phrasee’s AI-powered SaaS technology to generate, automate, and analyze brand-optimized language, directly from the MessageGears platform. This will allow some of the world’s largest B2C companies to transform marketing campaigns and deliver the messages that are most likely to be read. This integration adds to MessageGears’ ability to make it easy for marketers to access customer data, build audiences and send personalized messages.

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

CabinetM a Proven Enterprise SaaS Marketing Optimization Solution Raising Capital on Wefunder

Revenue-generating Women-owned Startup Stands Out in the Equity Crowdfunding Crowd for Many Impressive Reasons

Email Marketing Software Market to Reach USD 2.53 billion by 2028; Increased Adoption of Digital Marketing by Organizations to Fuel Market Progress: Fortune Business Insights™

Companies Profiled in the Email Marketing Report are: AWeber Communications (Pennsylvania, U.S.), Salesforce.com, Inc. (California, U.S.), Sendinblue (Paris, France), Campaign Monitor Pty Ltd. (Tennessee, U.S.), HubSpot, Inc. (Massachusetts, U.S.), Constant Contact, Inc. (Massachusetts, U.S.), Benchmark Internet Group (California, U.S.), ConvertKit LLC (Idaho, U.S.), Jivox Corporation (California, U.S.), j2 Global, Inc. (California, U.S.)

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

G2, the leading B2B software and services review platform for users, buyers, investors, and industry analysts, has recognized AiTrillion as one of the momentum leaders in the most trending personalized software category. AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Phonexa, MailCon Successfully Merge Email, Omnichannel Marketing Communities at First Standalone Conference in Las Vegas

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company's first-ever standalone conference Jan. 11 to 13.

BoomTown changing the face of real estate technology

Finding a real estate technology that focuses on marketing is an absolute must in order to remain competitive in the industry. Real estate professionals need to be able to leverage tools such as real estate CRM platforms that can do everything they need and more, and finding such a platform can be a challenge – oftentimes you can find one that does a few of the things you need, but not all of them. This is where BoomTown, billed as an “all-in-one” real estate CRM and marketing platform, shows the most promise. The biggest draw that BoomTown offers, and delivers on, is how this single platform can indeed act as a fully-fledged ecosystem for accomplishing these tasks.

Why newsletter sponsorships are the future of targeted advertising

Newsletter sponsorships are the savvy marketer's secret to tailored messages to specific audiences without violating data privacy or coming across as “too targeted.”

WebMotion Media and SocialMotion Media Merge

In an exciting announcement, the two UK-based digital marketing companies WebMotion Media and SocialMotion Media have merged into one brand: “WebMotion Media.”

ActiveCampaign helps Businesses Increase Opportunities by 110%

The leader in customer experience automation (CXA) achieves strong momentum into Q1 2022 with positive customer satisfaction, new product capabilities and headcount growth

DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Study by Lytics Finds 47% of Marketers Say End of Third-party Cookies will Have “Large” Impact on Marketing ROI

62% of marketers plan to divert spending to platforms like Facebook, Amazon and Google; Half will double down on owned channels like email marketing

LOOKING AHEAD: HEALTHCARE MARKETING TRENDS FOR 2022

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

What Should Feature in the MarTech Stack of B2B Content Marketers?

Being a successful digital marketer necessitates having the appropriate martech tools as part of your toolbox. Digital marketers need solutions that automate procedures to save time and money, assuring a solid return on marketing investment. There are a lot of tools to pick from when developing your Martech stack, from email marketing and CRM applications to analytics and project management.