Litmus Debuts Speakers For Litmus Live 2021

The conference will consist of over 50 sessions and four workshops educating attendees on accelerating marketing's most powerful channel: email. According to Litmus's 2020 State of Email, Fall Edition, for every dollar brands invest in email marketing, they receive $36 in return. At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.

HubSpot: Chatbot usage more than doubled during the pandemic

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies. Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the pandemic on marketers use of automated solutions.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

Marketing AI – plenty of use cases, but we’re just getting started

Roetzer’s Institute, in partnership with Drift, a provider of conversational AI solutions, recently published 2021 The State of Marketing AI. It’s a survey that looked at how marketing AI is in use today, the most common use cases, and where companies see themselves using AI in the next five years.

MarTech Interview With Peter Tran, Head Of Marketing, HCL Software

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

Ecommerce Product Releases: July 15, 2021

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on live-streaming marketplaces, payment services, social commerce, headless commerce, customer experience, multichannel fulfillment, and holiday marketing. IF you click on the titles of the articles in this article, it will go to the articles of those titles.

7 Ingenious Perks of Personalised Emails to Check Right Away! – Tampa, Florida

The idea is not only to reach your inbox, but also to the people behind your screen. Personalized email can make your content more compelling and conversational, and ultimately increase the rate of open email. In addition, this approach marks the beginning of a new foundation for future relationships built on trust. In this article, we’ll discuss the top seven benefits of personalizing email and how it can help you grow your business diversity.

Top tips: 5 insights into email marketing from 2020

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

Get More Out of Your Email Newsletter Strategy with Next-Gen Monetization

At the end of the day, a successful newsletter strategy needs to incorporate ways to drive revenue without taking up too much of your time. With the right dedicated email monetization platform, the technology does the monetizing for you. This frees up your business to focus on creating and publishing high-quality email content your subscribers love and that your advertisers want to be a part of.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

In order to close the knowledge gap, we have decided to outline how business leaders can utilize AI to enhance their email marketing process and improve their open rates, response rates, and overall conversions. By sharing this knowledge and educating leaders on the capabilities of AI, both consumers and business owners can benefit – the former receiving relevant and helpful marketing material suited for their needs, and the latter utilizing their scarce resources to reach the right consumers.

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

Is Automation the Key to Running a Business Profitably?

Top 4 Business Process to Automate Today

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

DIGITAL MARKETING – THE BEST WAY TO CREATE BRANDING

Though these strategies are available,press release distribution also serves to be important along with digital marketing.Know some of the digital marketing techniques to improve brand awareness.

The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency