#Technology related marketing articles

Arm is rebranding its system-on-a-chip product designs to showcase power savings for AI workloads, targeting a surprising sector

UK-based chip designer Arm offers the architecture for systems-on-a-chip (SoCs) that are used by some of the world’s largest tech brands, from Nvidia to Amazon to Google parent company Alphabet and beyond, all without ever manufacturing any hardware of its own — though that’s reportedly due to change this year.

5 B2B Digital Marketing Strategies for Dealerships in 2025

Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.

New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP

The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.

The Triple-P Framework: AI & Search Brand Presence, Perception & Performance

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.

Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%

The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.

Tech leaders are rushing to deploy agentic AI, study shows

With growing investor pressure, tech companies are pushing AI agents as a more practical and dynamic alternative to traditional chatbots. It seems to be working.

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool

AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.

Anthropic launches Claude web search API, betting on the future of post-Google information access

Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

Why the future of marketing depends on a smarter MOps function

Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity.

Mistral comes out swinging for enterprise AI customers with new Le Chat Enterprise, Medium 3 model

French AI startup Mistral has raised boatloads of private funding but has yet to crack the top AI usage charts globally, especially when it comes to enterprise and developer adoption.

AI agent deployments will grow 327% during the next two years. Here's what to do now

HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.

G2 Icons Suggest 6 Best Email Marketing Platforms They Use

When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people knee deep in campaigns, aka G2 super users and icons.

OpenAI just fixed ChatGPT’s most annoying business problem: meet the PDF export that changes everything

OpenAI launched a new PDF export capability for its Deep Research feature today, enabling users to download comprehensive research reports with fully preserved formatting, tables, images, and clickable citations. The seemingly modest update reveals the company’s intensifying focus on enterprise customers as competition in the AI research assistant market accelerates.

What is DirecTV: plans, pricing, channels, and more

DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.

Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights

Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation

Google launches a Gemini app for iPad

With Google I/O 2025 right around the corner, it's a safe bet that we'll be hearing about more features and integrations for the AI assistant later this month.

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