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Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

At UL Solutions, CIO Karriem Shakoor has identified clear cultural and architectural requirements for achieving data democratization so that IT can get out of the reports business and into driving revenue. Recently, I had the chance to speak at length with Shakoor about data strategy at the global safety science company, which has over 15,000 employees in 40 countries. What follows is an edited version of our interview.

Rather than processing large amounts of data manually — which takes time, but is also often necessary to successfully understand individual customer behaviors and trends — retailers can use AI tools to analyze and pull important data automatically. While Raman cautions that retailers shouldn’t solely rely on AI models like ChatGPT for data analysis, he says using these tools can be a time-saving strategy. The approach works best when retailers use generative AI tools alongside their customer intelligence platforms.

The year 2023 will be all about developing the internet, technology, artificial intelligence, automation, cybersecurity, and global connection, based on how quickly the digital world is growing. As the globe gets more interconnected, competition intensifies, as does the need to give genuine value to your consumers. That is precisely why your content marketing approach needs an overhaul. This article discusses the top trends of content marketing in 2023.

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

Marketing, sales, and support need an interactive exchange. At a recent panel discussion, industry experts discussed the rising importance of AMP emails in marketing and how it works for two-way communication.

Now more than ever, the convergence of retail and digital commerce has never been more important.

Because of advancements in technology, modern businesses are able to develop strategies that are more productive. The usage of digital media has made both business and interpersonal communication more simpler. When we seek for something on the internet, we put ourselves in the path of digital marketing because the internet is available on practically all digital devices.

Phonexa is a performance marketing automation software and all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services.

While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

Netcore Cloud is a marketing technology SaaS company that has been in the Martech industry for over 25 years and earned global recognition for its services. The company offers a comprehensive range of martech solutions, empowering product and growth marketers to provide intelligent customer experiences with powerful AI that reaches across all touchpoints in their user’s journey. Netcore Cloud helps marketers build a complete 360-degree view of their customers.

New messaging channel allows marketers to build more personalized conversations at scale

Alphabet’s Google on Tuesday unveiled a flurry of artificial intelligence (AI) tools for its email, collaboration and cloud software, taking aim at Microsoft days before its rival is expected to make a similar announcement.