Tips on Getting Digital Inclusion Right

There are lots of good reasons to jump headlong into digital inclusion projects throughout your company. But the bottom line is that making it easy for anyone to do business with you makes it more appealing for everyone to do business with you.

Business Owners! Get Ready For 2023 With Our Guide To Effective Local Communication.

As we are getting ready to wave goodbye to 2022, It is the time of year to start planning for what’s next.

Cisco supporting partners with digital marketing shift

One of those that were already taking steps to grasp the digital marketing nettle was Cisco, with its Lifecycle Advantage programme, which arms partners with tools to help them deliver high levels of customer experience.

Despite economic uncertainty, new research confirms businesses plan to prioritize digital communications in the coming year

Survey from Mailjet by Sinch finds email marketing seen as top channel to reach customers in an economic downtown

Ping Identity Survey Shows Consumers Want Convenience Without Sacrificing Security

A new survey from Ping Identity, the intelligent identity solution for the enterprise, reveals consumers worldwide want frictionless online experiences without sacrificing the security of personal information. With 63% feeling better about services that use multi-factor authentication (MFA) at login, an increase from 53% last year, it’s clear that businesses across all industries must provide convenience without sacrificing security to win over consumers.

How Leveraging digital marketing strategies can help during Inflation

It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!

3 shifts advanced marketers are making

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

What is AI marketing?

AI marketing is the future of any small businesses outreach strategy. Find out the benefits, drawbacks, and best tools to use here.

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

5 Technologies You Should Get To Grips With, If You Want A Successful Dropshipping Business

While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

97% of Global Organizations Surveyed by GoodFirms Rely on Social Media for Marketing their Products or Services

4.3% of businesses spend a whopping 75%-100% of their marketing budget on paid advertising.

5 Simple Steps To Boost The Success Of Your Business

Businesses have had to navigate a difficult landscape over the course of the past couple of years, and may have to continue doing so for some time to come. As a result, it’s a good idea to take a long, hard look at your business practices and try and pinpoint areas where you could make improvements. By carefully evaluating the way your business operates, you can find ways to boost productivity and resolve any issues that could be causing problems and decreasing your efficiency. Read on to discover five simple changes you can make that will hopefully help your business thrive, even in troubled times.

3 steps to formulate next year’s digital marketing strategy

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.


You would always number of software whether you were running a small or numerous businesses. Managing too many things at once without letting work get disorganized could be difficult. To stay up to date, it makes sense for organizations to begin using some business software. In order to complete tasks, anticipate dangers, and boost overall efficiency. An increasing number of businesses and organizations are investing in business software these days. Thus, it won’t be inaccurate to state that business management tools have come a long way. And are continually improving life for those working in the business world.


Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

Healthcare Marketing Platform SocialClimb Raises $8.5M

The company currently services thousands of physicians and practices nationwide

CM Group’s Selligent Awards Honour Global Brands for Innovation in Relationship Marketing

Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing cloud platform. With dynamic technology, Selligent provides actionable insights that enable companies to deliver more personalized and valuable consumer engagement. This results in compelling experiences across all channels. With teams in the US and Europe, and a global network of partners, Selligent's mission is to make marketing personal.

Broadband Marketers Grow Campaign Engagement by 65 Percent and Reach New Audiences With Revolutionary Acquisition Capabilities in Calix Marketing Cloud Plus

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities