Understanding & Overcoming Top Email Inboxing Challenges
Regular maintenance of subscriber lists continues to be essential in 2021, and email subscriber acquisition is an extraordinarily scalable and cost effective way to keep subscriber lists growing while inactive subscribers are filtered out. Advertisers who leverage DMS for email subscriber acquisition are connected with high-intent subscribers who opted in to receive communications.
How Deep Learning Can Help Brands Reach CTV Users
Marketers spent $8.11 billion on US CTV advertising in 2020, and that number is expected to increase to $11.36 billion this year. eMarketer estimates that, by 2024, $18.29 billion will be spent on CTV ads, more than double what was spent last year. With the pandemic, more people are streaming TV than ever, which means that there is more data available on people’s viewing habits and preferences. Consequently, now is an ideal time for advertisers to push more money into CTV, especially considering that many areas of the country are still under some form of lockdown or subject to restrictions.
eTargetMedia Announces New Travel, Specialty Grocery and Home Delivery Email Marketing Lists to Take Advantage of Current Consumer Shopping Trends
The new grocery and home delivery lists help marketers reach consumers who are adjusting to a digital lifestyle and now prefer to have their groceries, home essential items and other products delivered directly to their doorsteps.
What Is Remarketing? Re-Engaging Customers Via Email
Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a visit to a website landing page or product page.
Studies: Email, Gaming up during pandemic
Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.
How Businesses Can Market In A Third-Party Cookieless World
As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind.
Tips By Aaron Branch For Content Marketers
This article will look into some of the best content marketing strategies as shared by International Speaker and CEO Social Agendas Aaron Branch. Branch, who is also the author of The First 365, says these tips can drive your business to viral growth when followed. You will get to discover effective tactics for analyzing your target audience, as well as competitors. This way, you will develop a progressive content marketing strategy to reach your audience and outdo your businesses.
How to Reduce Customer Churn in 2021 (4 Tips)
A high churn rate means you’re losing customers just as quickly as you gain them. If your churn rate is consistently high, you won’t have the time or resources to grow. We want to help resolve this problem by sharing 4 helpful tips you can use to reduce your churn rate in 2021.
How To Implement An Effective Email Marketing Strategy
The first email management system was created in 1972 and email marketing came soon after. Since its initiation, entrepreneurial types have used email to market and sell products. But more recently, some marketers have set email campaigns aside in favor of other digital channels such as social media and mobile messaging. While a multichannel strategy should embrace new channels to boost sales opportunities, marketers who deprioritize email should proceed with caution. I believe email marketing is just as relevant today, and thanks to AI and other technology tools, it can finally reach its full potential.
7 Proven Ways of Growing Your Logistics Business Online
Here are 7 proven ways of growing your logistics business online.
25 Best Instagram Marketing Tips for 2021
In 2021, Instagram is still the King of visual marketing tools. In this guide, you will find 25 must-know Instagram marketing tips to tell your brand’s story, engage your customers, gain leads, and drive sales.
What You Need to Know About Direct Mail Marketing In the Digital Age
The question, then, is this: how do you maximize direct mail in the digital age? The following are often the best places to start.
Best business growth tools for entrepreneurs
To focus on these innovations and other ways of achieving growth, you need tools to make your business operations run efficiently and attain your business goals.
No More Mistakes With Full Funnel Marketing
As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right!
What is Marketing Technology or Martech? Exploring the Marketers Scope
Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.
Say Goodbye to Cookies
The era of cookies is coming to an end. But that doesn’t mean that companies should abandon personalization — it’s just time for a new, better approach.
How Marketing Automation Can Increase Ecommerce Jewelry Sales & In-Store Leads
There’s a lot that goes into a marketing funnel. It’s so much more than just having a website for your online jewelry store. You have to have organic SEO in place, dynamic ads across your chosen display network, Google search campaigns along with Facebook and Instagram shopping (not to mention targeting Facebook and Instagram Lookalike audiences to make sure no prospects slip through the cracks). And that’s not even scratching the surface, because you’ll also have to consider things like email automation, Google Shopping and so much more.
6 Essential Digital Marketing Strategies For Business Owners in 2021
In a world that relies on technology, traditional forms of marketing and advertising simply won’t be enough to get your business noticed. The digital age requires us to look for solutions online -- which is exactly why your organization needs to be there to provide those solutions. But how exactly should you be implementing digital marketing in 2021? These six strategies can set your business up for success and help you outpace the competition.
Campaigner Launches “Campaigner SMS” to Help SMBs Create Multichannel Marketing Campaigns
Campaigner SMS gives customers the ability to send SMS messages on a standalone basis or to integrate SMS messages into their email marketing campaigns. Campaigner’s SMS messages can be used by almost any industry and are especially useful for online retailers, brick and mortar, restaurants, insurance companies, professional practices, and other businesses that need to send personalized, targeted, 1:1 messages to their customers.
Low-Cost and Effective Marketing to Jumpstart Your Goals
If you’re searching for inspiration on low-cost and effective marketing that converts, here’s what you need to know.