Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered.
Are mass email campaigns actually losing you money? Beware the unsubscriber
Relevance is the key to keeping customers engaged.
Small Business Guide to Sending Marketing Emails
Ways to create marketing emails that actually get read.
5 Advanced Email Marketing Tools for 2019
Well-developed software can help with marketing automation and highly targeted messaging.