Why niche-targeted practices are set to come out ahead

Research points to targeted marketing and ability to plan around life transitions as valuable growth factors

Don't Believe The Myth: Email Marketing Is Not Endangered

Young people are increasingly engaging with brands on social media. But that doesn’t mean email marketing is endangered. Here is an analysis of why email is still an effective channel.

Don't Let Poor Personalization Harm Your Email Marketing Strategy.

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking. Here's how to fix it.