Customer Data is Transforming Retail Operations

The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual.

Email Marketing: How To Target The Right People At The Right Time

Digital marketing is about targeting right people with right content at the right time.

Retail sales, email marketing, ad targeting: 5 interesting stats to start week

Here are a few steps that businesses can look forward to in such uncertain times.

Why now is the right time for direct mail marketing

To actively reach customers, companies should offer a diverse marketing mix, including not only email campaigns, but print, social media and direct mail messaging.