MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

4 lead generation strategies for your business

Singapore has seen tremendous growth in businesses undergoing digital transformation in the past few years. As of 2020, Singapore remained second in digital competitiveness worldwide with a whopping 98.05%, just next to the top-ranking United States. Today, digitally transforming your business is an efficient way to gain qualified leads, considering the increasing number of online shoppers in Singapore. You can tap into your target audience online, generate leads, and convert them into sales. However, generating leads is easier said than done, which is why OOm would like to share some tips. Our digital marketing agency in Singapore excels in lead generation, thanks to our team of experienced specialists who utilise data-driven strategies.

LiveChat Integrates with Mailchimp

"There are so many important touchpoints in a customer’s experience with a brand, and support and marketing campaigns are two of the most crucial to get right," said Jamie Boardman, director of partnerships at Mailchimp, in a statement. "We're thrilled to be able to offer mutual customers of Mailchimp and LiveChat more ways to create more personalized, customer-focused experiences in their support chats and in their marketing campaigns with our new integration."

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

How email services can help grow your business and attract customers

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

Does ‘always-on’ marketing improve customer experiences?

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

How to start a business blog

Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

10 Tips to Boost Your Email Open Rates

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

17 important reasons an email list is a must for online success

If you have a business online or offline, or are just thinking of business building, be it a blog, or website, to connect with and influence others, then you definitely need an email list.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

5 Top Ways to Leverage Technology for Business Success

You may think that technology is vital for the day-to-day running of your business alone. Although there is some truth in that, it offers more than meets the eye. After all, it can also help drive business growth and success when utilized effectively. With that in mind, below are the top 5 ways to leverage technology for business success hassle-free.

Top Ten: Tips for marketing your business

The methods that businesses use to promote their products and services have drastically changed throughout the years thanks to technology. The pandemic highlighted the importance of businesses having an online presence for times when in-person gatherings aren’t feasible.