11 Gmail Chrome Extensions You Must Have Right Now

Here’s a list of the 11 best Gmail add-ons to test if you’re an employer searching for time-saving solutions for your staff or looking for the finest Gmail add-ons you can add to your account.

Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual communication, etc.), there are still a few guiding principles that will help you navigate any digital landscape and set your budget up for success: Meet prospective residents where they are, Reach prospects across a variety of channels throughout their leasing journey, Tailor your budget allocation to your community’s occupancy needs.

Five Common Mistakes Brands Make When Creating Video Content

Employ these five rules for the best results.

How Lean Restaurant Teams Maximize Marketing Resources

While the big brands have large budgets to allocate toward marketing efforts, independent restaurateurs and groups need to make every dollar count.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

How To Increase Sales and Traffic With eCommerce Mobile App Development

If you haven’t launched a mobile app for your project yet then hurry up to do it. While you doubt your rivals attract customers, sell their goods, and get insane profits. And if you have already developed mobile software for your company then take care of its promotion. Make people want to install and use your app. Try these tips to make your eCommerce mobile apps truly popular and efficient.

4 Highly Effective Ways To Get More Leads Onto Your eMail List

In this article, we cover a broad range of best practices that you can apply to maximize leads and grow your email list effortlessly.

Marketing on a Shoestring Budget

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

HOW TO USE DATA TO IMPROVE AFFILIATE MARKETING PROSPECTS

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

Post-Covid Travel Sales - 5 Strategies that Work

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

Does Outbound Sales Automation Bring Results? If Yes, Then How?

The traditional methods of marketing by companies are referred to as outbound services. The conventional outbound techniques include email marketing, cold calling, advertising, etc. The advancement of digital marketing has made possible the automation of various tools for making selling services easier. Outbound sales automations has been made possible with multiple sales engagement software available in the market. Email marketing has received a new twist with targeted marketing messages. Emails and messages are getting a personalized touch for more innovative ways of marketing. This is a simple yet effective approach for helping bigger marketing teams to increase their productivity.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. The objective is to position your brand as a thought leader and develop a community of professionals who are interested in what you have to say. Some members may become customers and others may become brand advocates. Social proof is an important factor in conversion, and the best way to generate it is through reviews. To make content worth sharing, start conversations with people who use the product or service you’re offering.

How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

7 Steps to Grow Your Podcast Audience Faster

It's tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there's much greater potential in a selective and strategic approach.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

Creative B2B Digital Marketing Strategies for Today’s Business

In this article, we look at the most effective digital marketing methods and delve into the world of B2B marketing.