Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

The Benefits Of Email Marketing

If you’re a small business owner or you’re trying to build your brand on a budget, then you’ve likely done email marketing. You probably also know how useful this type of digital marketing can be. What you might not know is that you can use digital text marketing to market to customers and potential customers via email. Email marketing is a proven digital marketing strategy that can help you improve your company’s digital presence and brand image. The benefits of email marketing are numerous. With this in mind, we’ve provided a few email marketing tips that can help your business. Keep reading!

Grabbing the digital consumer: Hyperlocal marketing and the local F&B business

It is a great time to be a food and beverage (F&B) business as more peopleare choosing to eat and drink outside. Right from the nearby quick-serve, toan international franchise, or fast food, casual chain, to nearby restaurants, pubs, cafeterias, people are eager to have new experiences. While there will always be walk-ins, a F&B business can now tap into an additional channel of consumers - the silent and ‘invisible’ digital customer in the neighbourhood.

How To Build A Full Lifecycle Of Email Marketing

Each stage of the lifecycle should target the specific needs of your audience in their buying journey.

The Best Email Marketing Strategies For Your Online Business

The number of email users is increasing yearly. According to statistics, over 4.2 billion users will be by the end of 2022. These numbers prove that email marketing remains the number one communication channel for businesses, whether small-scale businesses or multinational companies. Thanks to email marketing platforms like Ongage, email marketing is still one of the most effective methods when you reach out to potential customers or your existing customer base.

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

Alameda Internet Marketing, is a full-service internet marketing agency based in Frisco, Texas, established in 2009. The company, popularly called by its shortened form, AIM, is preoccupied with providing top-notch B2B services. It employs the strategy of Search Engine Optimization to improve businesses' visibility online. Some other services that AIM offers include web design services, Google Ads Management, and social media management.

How Leveraging digital marketing strategies can help during Inflation

It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!

What is lead generation software?

Software to turn prospective customers into sales

Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again

The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. This led to a software category of partners that help brands and retailers understand how their campaigns perform on each channel by assessing KPIs like clicks, cost per acquisition and conversion rates. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue. Pursuing digital KPIs has led marketers to make strategic errors. They chase conversions that do not spur incremental revenue, preserve outdated strategies due to a focus on metrics instead of process and drive down costs when it would be more helpful to focus on revenue gains.

How to Create a Year-Round Marketing Strategy for Seasonal Products

Partner with other brands and affiliates, Test less popular products, Ramp up marketing efforts during your downturns.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Buying Buddy IDX CRM Announces New Email Marketing Feature for Real Estate Professionals

Buying Buddy IDX CRM, an IDX solution that provides MLS search and display integrated with an advanced customer relationship management (CRM) system, is excited to announce the launch of a new email marketing feature. The new email marketing feature gives agents the ability to create targeted email marketing campaigns for their sphere and farm areas as well as leads and prospects.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

3 steps to formulate next year’s digital marketing strategy

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

Mapping Customer Journeys to Design the Right Digital Experiences

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

B2B And B2C Marketing: One In The Same After All?

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

Six Digital Marketing Tips For Small Business Owners During An Economic Downturn

Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. However, small businesses don’t always have the luxury of vastly increasing their marketing budgets, especially in light of economic uncertainty. But, small business owners can leverage the scalability of digital marketing to help fill the gaps and make their businesses recession-resilient throughout the coming months. Here are a few ways your small business can do that.

Digital marketing strategies to get ahead this holiday season

How can brands can get ahead of the Christmas curve? Lauren Gray of Digital Ethos answers, guiding brands on email marketing, sustainability, and artificial intelligence. To remain competitive during the hectic holiday season, all brands must develop a unique Christmas marketing strategy that reflects public sentiment. As consumer spending is changing (again), brands should remain agile and start planning their campaigns to catch the customers' attention.

How Can I Generate More Online Leads For My Real Estate Business

Generate Leads By Running Local Facebook Ads, Generate Leads From Email Marketing, Leverage A CRM To Generate More Leads, Google Ads, Build A Lead Generating Website.