
How to send encrypted and confidential emails on Gmail
Businesses must upgrade their digital marketing skills to keep up with the digital world. There are many opportunities and challenges online, so staying ahead of the competition is essential. To do this, follow Michael Crook‘s tips for campaign planning.Digital marketing is changing, and traditional advertising methods no longer apply. Businesses need to use the power of technology and data to engage with their target audience on various online platforms

HigherVisibility Named #1 Law Firm SEO Company by BestSEOCompanies.com for September 2023
HigherVisibility, a leading digital marketing agency renowned for its prowess in Search Engine Optimization (SEO), is proud to announce that it has been awarded the "#1 Law Firm SEO Company" title for September 2023 by BestSEOCompanies.com. This distinction underscores HigherVisibility's specialization and expertise in delivering top-tier SEO solutions to law firms across the nation.

Seven benefits of including e-mail in your digital marketing strategy
In today's digital age, e-mail marketing remains a staple for businesses seeking to connect with their audiences, promote products or services and foster customer relationships. While e-mail has been around since 1971, it is anything but outdated, as it remains effective and continues to adapt to trends.

New report shows enterprise email marketers embrace AI
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.

Online business growth with the pillars of digital marketing
Digital marketing has become a staple for businesses in the online realm, yet many are only scratching the surface of its potential. The vast landscape of digital marketing offers a multitude of strategies, often referred to as its foundational pillars, which hold immense promise for business growth. Regrettably, a considerable number of businesses struggle to grasp and effectively implement these pillars, preventing them from reaping the abundant rewards that come with their successful application.

5 Ways To Elevate Your Lead Generation Strategy
I’ll cover some tried and tested strategies to ensure your sales pipeline remains robust and consistently leads to closed deals. Consider them generic? Think again: In times of market uncertainty they sparkled with new shades of effectiveness for my agency. So bear with me while I’ll share these seemingly obvious tips.

Caitlin McCall, CEO of McCall Digital Marketing, transforms her career from scuba instructor to successful marketing agency owner
Caitlin McCall, the CEO of McCall Digital Marketing, has achieved remarkable success in the marketing industry, elevating her career from being a scuba instructor and niche influencer to becoming the owner of a marketing agency. In just four years, Caitlin has navigated through various industries, gaining recognition from industry leaders and earning prestigious accolades for exceptional achievements.

The Best Marketing Automation Software of 2023
Whether you’re an individual looking to supercharge your social media marketing or are heading up a large organization’s marketing department, these automated tools are exactly what you need.

Transactional Email Service Market 2023-2030 is Booming Worldwide , SendGrid, Sendinblue, Postmark
The global transactional email service market is expected to grow at a compound annual growth rate (CAGR) of 13.11% from 2023 to 2030.

ZINFI Releases Complimentary Best Practices Guide on Digital Marketing Strategy for SaaS Leaders
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the release of its latest complimentary guidebook, Digital Marketing Strategy for SaaS Leaders, which provides a comprehensive, step-by-step approach to achieving effective lead generation while keeping expenses under $1,000 per month. This best practices guidebook empowers leaders of software-as-a-service (SaaS) companies with essential practical strategies to compete with industry giants and build a strong online presence.

Top 10 AI Email Automation Tools in 2023
E-mail Marketing remains a powerful tool for businesses to connect with their audiences, but managing email campaigns can be time-consuming and complex. Fortunately, the integration of artificial intelligence (AI) into email automation has made the process more efficient and effective than ever. In 2023, the top AI email automation tools are poised to revolutionize the way businesses engage with their customers. In this article, we’ll explore the top 10 AI email automation tools that are reshaping the email marketing landscape.

Digital advertising has grown even more algorithmic
Broadcast TV is slowly fading away, as TV screens increasingly go online to access Netflix, Amazon Prime Video, Apple TV, YouTube and other content platforms. Advertising here is more sophisticated than SEO. Companies in this space are running artificial intelligence based devices to dynamically arrive at the best prices for a particular slot.

Create The Movement and Rocket 31 Merge to Form a Digital Marketing Powerhouse
Both agencies have established themselves as leaders in the industry, specializing in a wide range of digital marketing services including compelling advertisements, social media advertising campaigns, SEO-driven content creation, and expert social media management. This merger will offer growth-focused brands unparalleled access to powerful marketing campaigns that drive new customer acquisition.

Dynamic Search Ads: Leveraging Automation For Targeted PPC Campaigns
Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional Search campaigns can be a lot to manage if the advertiser has a large inventory with very specific, niche products or services or has many items that change frequently. Building and managing a Search campaign for a basic t-shirt sale is much easier than a business with a warehouse full of machine parts with specific part numbers.

AtData Adds Engagement Score to Its SafeToSend® Email Verification and Hygiene Solution
AtData releases a robust machine-learning-based Engagement Score to identify the most engaged email addresses into its flagship SafeToSend email and verification hygiene solution.

The Rise of AI in Digital Marketing
The digital marketing landscape, once dominated by human intuition and manual strategies, is now being revolutionised by Artificial Intelligence (AI) and Machine Learning (ML). These technologies are not just fleeting trends; they’re foundational shifts, ushering in an era of hyper-personalisation, predictive precision, and enriched customer journeys..

The Best Email Marketing Services and Survey Software of 2023
To help you choose the right software for your business, we evaluated the top options on their usability, affordability, features.