Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent.

Now is the time to ensure that your strategy is well-targeted and measurable.

If you have a business online or offline, or are just thinking of business building, be it a blog, or website, to connect with and influence others, then you definitely need an email list.

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

You may think that technology is vital for the day-to-day running of your business alone. Although there is some truth in that, it offers more than meets the eye. After all, it can also help drive business growth and success when utilized effectively. With that in mind, below are the top 5 ways to leverage technology for business success hassle-free.

The methods that businesses use to promote their products and services have drastically changed throughout the years thanks to technology. The pandemic highlighted the importance of businesses having an online presence for times when in-person gatherings aren’t feasible.