#Target related marketing articles

Maropost: A Business On A Mission To Elevate E-commerce Merchants

In the bustling e-commerce arena, differentiating oneself is no easy feat. Amid fierce competition, devising a marketing strategy to boost revenue and captivate customers can be tough. Enter Maropost, a company on a mission to transform this landscape. Maropost is not just any tech company; it is a business on a mission to elevate e-commerce merchants. Founded by Ross Andrew Paquette in 2011, Maropost offers a leading marketing automation and customer engagement platform to help businesses streamline their marketing efforts and drive revenue growth.

Staying Competitive Against Big Businesses: Best Practices for Advertising Your Small Business

There are a variety of ways to advertise your small business. Different forms of advertising can have varying outcomes for a business depending on a number of factors, like the industry you operate in, your advertising budget, and your expected ROI.

Digital Marketing Software Market Worth US$ 161.7 Billion by 2028 at CAGR of 15.8% , IMARC Group

Digital marketing software assists in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. In line with this, it aids businesses in improving their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest appropriate products, offers, and services. It incorporates creativity, along with effective strategies, to design customized and engaging campaigns for strengthening the user base. Digital marketing software boosts brand credibility by resolving the doubts of their clients and enhancing their rank in online search results. Consequently, it finds extensive applications in numerous industries, such as e-commerce, legal, finance, hospitability, healthcare, entertainment, etc.

The Global Marketing Attribution Software Market size is expected to reach $7.2 billion by 2028, rising at a market growth of 13.7% CAGR during the forecast period

Based on the impact each factor had on the customer or prospect throughout their contacts with the business, companies utilize marketing attribution software to assign a value to each factor that might have contributed to the success of a sale. Since marketing attribution software frequently integrates with other marketing and software tools used by sales, marketing, or public relations departments, such as CRM, email marketing, demand generation, marketing automation, email tracking, or sales analytics tools, it is a hub software that gathers data from other marketing and software tools.

3 recession-defeating marketing strategies

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.

Companies invest 25% more than last year in the loyalty of Romanian customers

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

Companies invest 25% more than last year in the loyalty of Romanian customers

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

5 Quick Tips on How to Build a Brand for Your Business – Best Marketing Strategies

In the digital age, your business marketing will help a lot if you embrace a strong brand. But how do you do that? How do you build a brand? Though it may seem daunting, it’s easier than you think. There’s no hard and fast rule about how to do it, so you have to play around with things and see what works for you.

Retailers Find New Ways To Level Up Marketing With ChatGpt

Rather than processing large amounts of data manually — which takes time, but is also often necessary to successfully understand individual customer behaviors and trends — retailers can use AI tools to analyze and pull important data automatically. While Raman cautions that retailers shouldn’t solely rely on AI models like ChatGPT for data analysis, he says using these tools can be a time-saving strategy. The approach works best when retailers use generative AI tools alongside their customer intelligence platforms.

Best content marketing strategies for 2023

The year 2023 will be all about developing the internet, technology, artificial intelligence, automation, cybersecurity, and global connection, based on how quickly the digital world is growing. As the globe gets more interconnected, competition intensifies, as does the need to give genuine value to your consumers. That is precisely why your content marketing approach needs an overhaul. This article discusses the top trends of content marketing in 2023.

Contlo Unveils Brand AI Model To Empower Modern Businesses With Contextual Generative AI Marketing Capabilities

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

5 tips for promoting music events for 2023

Promoting a music event in 2023 can be daunting. Not only are you competing with hundreds of other events and event promoters in your city, but you’re also competing with huge tours, festivals, and parties that have been rescheduled to 2023 due to COVID-19. Therefore, we don’t blame you if you feel lost or overwhelmed. In this article, we aim to alleviate this burden by providing you with all the tips and tricks that will help you successfully promote your music event in 2023.

The Global Digital Content Creation Market size is expected to reach $50.2 billion by 2028, rising at a market growth of 13.2% CAGR during the forecast period

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

Unlocking the Power of Audience Data-The Key to Successful B2B Marketing

Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

Marketing Automation Market Manufacturers, Type, Application, Regional Forecasts, and Size and Share Analysis to 2030

According to the most recent report by Emergen Research, the size of the worldwide marketing automation market was USD 4.62 billion in 2021 and is projected to grow at a 12.5% revenue CAGR over the forecast period. The main element fueling the rise of the market’s revenue is the increase in demand for tailored advertising.

Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms

As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. In order to achieve those goals, your marketing efforts must be aligned with your company’s overall growth strategy. However, scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.

Link Building: The Key to Unlocking Your Business's Digital Growth

Attracting new customers to your business online requires a combination of strategies, including search engine optimization, social media, valuable content, partnerships, email marketing, and outreach. By consistently implementing these tactics, you can build a strong online presence, establish your brand as an authority in your industry, and ultimately attract new customers to your business.

LinkedIn Lead Generation: How to build your sales network and pipeline

Cold marketing pitches delivered through LinkedIn messaging often falls flat with the recipient. But digital marketers are starting to flip the script on that narrative and deploying effective automated LinkedIn prospecting campaigns, writes Mike Mayer, CEO of Main Event Digital.

Unlocking Rapid Business Growth: 7 Expert Recommended Growth Hacking Tips

Looking to give your business a boost? Then you may have heard of growth hacking, a marketing strategy that's all about driving rapid growth. In their most recent study, the researchers from small business financier OnDeck will give you the full lowdown on growth hacking, telling you exactly what it is, how to use it to grow your business, and what rookie mistakes to avoid. They also added real-world examples with actionable tips to guide you through the process. So whether you're a startup or an established business, this comprehensive guide to growth hacking has got you covered. Get ready to unlock the secrets of explosive business growth!

6 Powerful Brand Storytelling Tips For Marketers

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!