Litmus Launches New Capabilities to Increase Email Personalization, Efficiency

Litmus, a leader in email marketing, today announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in more error-free emails that drive business outcomes.

Overview of Digital Marketing

Digital marketing has exploded in popularity over the past decade, and it shows no signs of slowing down in the near future. To bring you up to speed on this increasingly important topic, we will define what digital marketing is, how it differs from Internet marketing and search engine optimization (SEO), the benefits it can provide, plus the top tools that can help you bring it to life. We have a great guide that discusses the difference between Internet marketing and SEO if you want to learn more.

12 Chrome Extensions For PPC

JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12 Chrome extensions that our PPC experts can’t live without, in no logical order. I’m sure there are plenty of other extensions that PPC practitioners use, but these are the ones that I know of and use – some almost every day.

Understand the difference between branding and marketing

remember that your brand is your company DNA and raison d’etre. It is built from the belly of your organization and encompasses your values, your culture, your mission, and your core principles. A good brand is built daily over many years, requires strategic thought, genuine passion, consistent, exceptional implementation.

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

Top 6 Free Survey Maker Tools For Marketers

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

Here’s how to create effective mailer campaigns for your business

If the answers to a few or more of these questions are not favourable, it’s time to rethink your bulk emailing strategy. Strategically plotting a path, where bulk emailing is concerned, is also vital for companies that have not yet started to use bulk emailing as a channel.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

How can modern technology help you advertise your business

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

Fight the Friction!

Friction: Inconsistent marketing campaigns.

How to create captivating, compelling and optimized content

Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out.