The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. This led to a software category of partners that help brands and retailers understand how their campaigns perform on each channel by assessing KPIs like clicks, cost per acquisition and conversion rates. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue. Pursuing digital KPIs has led marketers to make strategic errors. They chase conversions that do not spur incremental revenue, preserve outdated strategies due to a focus on metrics instead of process and drive down costs when it would be more helpful to focus on revenue gains.

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

This article describes three practical digital marketing tactics that are easily understood by small businesses and show how they can be used to successfully market products and services both online and offline.

As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are hopeful — 87% said their work provides greater value now than a year ago, representing a 10% increase from last year’s survey.

With a recession now confirmed, Edwina Mullins, digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

Digital marketing is one of the fastest-growing fields in today's business world. Learn who a digital marketer is, and how you can become one.

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

Get your store and team organized now, and don’t delay in fine-tuning your sales strategies. Even though we’re nearing the end of the year, it’s not too late to still make this your brand’s best year yet.

A variety of obstacles confront boutique owners. From merchandising to hiring to financial management, spending time racking your brain to devise a good marketing strategy should not be one of them. Email marketing is critical during the new year since it involves high-stress hunting for last-minute gifts. You could use the holiday season to your advantage to promote your sale on social media using eye-catching visuals and email campaigns. With the help of numerous email design tools, you can quickly and easily create the email newsletter of your dreams that will function consistently on all platforms and with email readers. You don’t even need to know how to code.

As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.

Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Let’s be clear. Pinterest, Snapchat, Facebook, and Instagram are the social media powerhouses of mom marketing. But thanks to its authority as a news-oriented platform, Twitter can augment an ecommerce company’s efforts to attract mothers, especially in organic reach, email and SMS list growth, and brand building.