Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?

While A/B testing sounds simple, we've found that there are finer nuances to it that you need to get right in order to derive value out of it.

Getting noticed is the first step to establishing a rapport, but it's too easy to slip through the cracks and end up just another email that goes into the trash.

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds.

Before you hit send on that next member email, consider the role psychology plays in getting your message across.