The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

How to meet your customers where they are using cross-channel engagement

Engaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.

7 strategies to make your omnichannel marketing plan more effective

According to Omnisend, “Marketers who use three or more channels in a single campaign have a 287 percent greater purchase rate than those who only use one channel. Purchase frequency is 250 percent higher than single-channel purchase frequency, and omnichannel order value is 13 percent higher on each order”. Thus, in today’s competitive business environment, it is imperative to adopt comprehensive marketing tactics.

5 email marketing tactics for small businesses

Email marketing... The tactic or online strategy that so many deemed dead a few years ago. The good news is that email marketing is nowhere near dead and the famous stat that for every dollar spent on email marketing you could expect 4-10x more in return is still true.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

How Digital Marketing Can Help Small Businesses Succeed

There is a lot of information online about digital marketing strategies and tactics, but it can be hard to figure out what works for your company. After all, choosing the right digital marketing strategy is important for achieving success. Below are examples of digital marketing strategies that can help small business owners achieve growth and success milestones:

Charts: Global Email Volume, Users, Marketing

The number of global emails sent has climbed each year as the internet has become more accessible. Over 306 billion emails were sent daily in 2020. number will rise to roughly 376.4 billion a day by 2025.

Choosing the Best Digital Marketing Company for Your Business in 2022

Hiring a digital marketing agency can be first step in achieving targeted digital growth.


Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Mobile Marketing and Mobile Checkout Experiences: What Do Marketers Need to Keep In Mind?

Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through options like SMS, WhatsApp marketing, a mobile app, and other methods. Mobile marketing is particularly important because of widespread use and popularity of smartphones.

Trends Watch 2022: What hotel marketers need to prepare for in the year ahead

Marketers are now masters of data, leveraging a deeper understanding of data flows to ensure that it’s being captured cleanly, shared seamlessly and parsed profitably. Data drives results.

Beef + Lamb New Zealand and Silver Fern Farms Collaboration Increases Sales in U.S. Market

The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness.

Top 10 Best Marketing Tools In India 2022

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

Best Holiday Email Examples/Templates

Best Vacation E-mail Examples/Templates

What it means to be an empowered marketer in today’s digital landscape

How marketers can empower their operations in a digital-first landscape.