Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

The Future Of Email Marketing In A World Of Data Privacy

As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. While the only constant in digital marketing is change, we have yet to see the overall impact of these changes on email marketing. As professionals, we should “block and tackle” the challenges before us that come with regulations, and this is one of those challenges.

Three Ways Apple’s Privacy Changes Will Impact Your Business

I believe small business owners are inherently survivors. They need to understand fully what this change means to them to avoid misreading the metrics. Instead of making hasty decisions, it’s a good time to rethink email marketing strategy and start looking for new ways to measure engagement with their marketing.

3 Website Marketing Strategies Proven to Increase Conversions

These ecommerce techniques are sustainable, cost-effective and easy to implement.

Facebook’s failure highlights why email reigns

How email marketers seized the chance to capitalize on the Facebook/Instagram outage.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

5 Marketing Lessons Learned From Growing a Startup

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

Marketers Must Adapt and Evolve in the Era of Digital Marketing, Believes Jonas Muthoni

The opportunities for businesses to interact and connect with their target audiences have never been greater, thanks to the advent of digital content and technological advancements.

Why And How To Diversify Your Business' Online Presence

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

Referral Marketing: The Most Powerful Form of Advertising

Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing? Well, the real answer to this question could depend on the type of campaign you are running, but referrals are almost always going to be somewhere on the top of the list. Yes, referrals are probably the most overlooked strategy that can bring the most valuable leads to your business and doesn’t require you to spend tons of money, unlike other forms of marketing.

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Five must-have B2B lead generation strategies to dominate

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

What Is Opt-in Email Marketing?

This article is for small business owners and marketers who want to build an interested, immersed email marketing subscribers list. It's common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher ROI than other channels, and it's an effective way to convert subscribers to customers. But before you can engage in email marketing, you need to build your opt-in email list. Learn what this is and how to encourage subscribers to opt in to receive your emails.

What are the best benefits and practices associated with the concept of email drip marketing?

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Marketing for the Modern Accounting Firm

We live in a digital world. And yet, the marketing plans of many accounting firms are still analog. They spend thousands of dollars on printed brochures and rely on referrals and word of mouth to scale and grow.

Ask Your Pr Firm To Dig Deeper To Achieve Meaningful Results

Here are three ways you should leverage your PR firm to supercharge marketing results.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.