Tonia Ryan: Launching Modern-Day Marketing Strategies for Squared Realty
Tonia Ryan, Vice President of luxury real estate brand Squared Realty, is launching modern-day marketing strategies to accommodate recent advancements in digital communications technology. Social media, Search Engine Optimization (SEO), and targeted ads are just a few of the methods that Tonia utilizes to promote Squared Realty's brand, though she also has experience in renovating more traditional marketing techniques such as print media and events to ensure potential clients can be reached no matter which type of communication they prefer.
Why the lines between digital advertising and direct mail are blurring
direct mail and digital. While they may seem odd bedfellows, the combined tactics of these two channels are creating an authentic and increasingly effective omnichannel approach to performance marketing.
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Topgolf served as charter advertiser for a Beat the Clock challenge ad format that can be played using a TV remote.
Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers
Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.
9 Top Email Marketing Trends (2024 & 2025)
Whether email marketing is a proven channel for your business, or if you're just getting started with it, these are the top trends to follow.
Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know
Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Content Creators & Their Conscious Influence: Digital Marketing's New Road
Content creators are becoming increasingly important in the world of digital marketing. Video content has taken centerstage, especially on platforms such as Facebook and Instagram. With 60 per cent of people frequently engaging with videos and 50 per cent devoting substantial time to watching, it is evident that video is an effective tool for attracting attention, hence the role of creators in the creation of short format videos or namely, ‘reels’, has been expanded.
New Digital Marketing Agency in Peshawar Offers Top-Notch Solutions for Small Businesses
The launch of Peshawar's Digital Marketing firm- the progressive firm that has the aim to provide the newest digital marketing strategies and tools to the local businesses is soon to be the elements of revolution in the Peshawar economic landscape.
6 Unusual But Proven Email Marketing Hacks
Even if your email marketing game is on point, there’s always more you could be doing. Companies use email as an avenue to promote a product, establish a relationship with leads and customers, and support overall productivity. While having good email marketing tactics can do a lot of positive things for a company, not having them can lead to the opposite result. Therefore, it’s important to always pay attention to new email marketing tricks that can help you.
Email Marketing Trends for 2024
Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.
Marketers brace for impact of summaries in Apple Mail, Gmail
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon.
B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.