3 Strategies to Earn Consumer Trust in Email Marketing

In 2020, there were 4 billion email users globally, and 59% of consumers said marketing emails influenced their purchase decisions. However, for email marketing to be effective, it must be individualized. Consumers are so adamant about this fact that 72% will engage only with brand messaging that is tailored to them. The question, then, is how can you craft personalized campaigns that avoid spooking audiences and destroying brand-consumer trust? Here are three tips.

Survey: Retailers ramping up holiday promotions

The report found that 32% of respondents plan to increase the number of promotions this holiday season. In contrast, the 2021 report found that only 13% of respondents increased promotions. As a result, promotions will most likely claim a much larger role in acquisition strategies this year compared to last year.

Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

MarTech Interview with Austin Harrison, CEO at Northbeam

Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:

Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers

Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.

Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again

The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. This led to a software category of partners that help brands and retailers understand how their campaigns perform on each channel by assessing KPIs like clicks, cost per acquisition and conversion rates. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue. Pursuing digital KPIs has led marketers to make strategic errors. They chase conversions that do not spur incremental revenue, preserve outdated strategies due to a focus on metrics instead of process and drive down costs when it would be more helpful to focus on revenue gains.

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

3 Practical Digital Marketing Tactics for Small Businesses

This article describes three practical digital marketing tactics that are easily understood by small businesses and show how they can be used to successfully market products and services both online and offline.

Salesforce Research: 87% Of Marketers Say Their Work Provides Increasing Value

As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are hopeful — 87% said their work provides greater value now than a year ago, representing a 10% increase from last year’s survey.

Should your digital marketing strategy change in times of recession?

With a recession now confirmed, Edwina Mullins, digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

3 steps to formulate next year’s digital marketing strategy

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

How business strategies are being improved by machine learning in the 21st century?

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

Who Is a Digital Marketer, and How Can You Become One?

Digital marketing is one of the fastest-growing fields in today's business world. Learn who a digital marketer is, and how you can become one.

B2B And B2C Marketing: One In The Same After All?

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales

Get your store and team organized now, and don’t delay in fine-tuning your sales strategies. Even though we’re nearing the end of the year, it’s not too late to still make this your brand’s best year yet.

How to advertise a New Year’s sale at your designer boutique?

A variety of obstacles confront boutique owners. From merchandising to hiring to financial management, spending time racking your brain to devise a good marketing strategy should not be one of them. Email marketing is critical during the new year since it involves high-stress hunting for last-minute gifts. You could use the holiday season to your advantage to promote your sale on social media using eye-catching visuals and email campaigns. With the help of numerous email design tools, you can quickly and easily create the email newsletter of your dreams that will function consistently on all platforms and with email readers. You don’t even need to know how to code.

10 Tried-and-True Tactics That Can Help Boost Your Online Sales

As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.

Market to Moms on Twitter

Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Let’s be clear. Pinterest, Snapchat, Facebook, and Instagram are the social media powerhouses of mom marketing. But thanks to its authority as a news-oriented platform, Twitter can augment an ecommerce company’s efforts to attract mothers, especially in organic reach, email and SMS list growth, and brand building.