Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects -- something that's become even more critical during the disruption from COVID-19. As such, growing those lists can be especially pivotal for promotional products distributors and suppliers. Here's a few tips how to do just that:

If email marketing is a significant source of leads and revenue for your company, it’s incredibly important to make sure you're treating your subscribers right.

If you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved and how to maximize email engagement.

Often, small business owners assume that email marketing is not practical for their businesses. However, email marketing is frequently cited as the most fruitful form of digital marketing.