Paid newsletters are popular in the creator economy. But no matter how good the content, creators still need to promote their work to attract subscribers. Creators are podcasters, YouTube personalities, bloggers, musicians, business coaches, and the like. When compensated directly, they form the creator economy. Newsletter promotion can take multiple forms, including advertising, email, pitches in free content, landing pages, and word of mouth.

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

As Email Gains Traction, the Only Publisher-focused Messaging Platform Sees Traffic Soar with Trusted, Personalized Content

Tips on how startups can improve email deliverability rates

Salesforce Pardot: The powerful B2B marketing software with high performance and a broad range of features.

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

our senior care community’s newsletter is a highly valuable marketing tool. It’s also a line of communication with residents, their families, staff, and more. But are you maximizing your newsletter’s effectiveness and truly putting this tool to work for you? Evaluating and strategically changing your newsletter in 2022 can ensure you’re getting the most out of the time and effort that you put into every edition.

Performance Marketing—A Key to a Cookieless World, Optimize Landing Pages Based on First-Party Data

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore: