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Discover how Billie Eilish’s team has successfully used email marketing to boost her fan engagement and sales and keep reading to learn how to apply these strategies to your campaigns.

MLSListings subscribers now have access to the AdBuilder™ digital advertising solution and the SphereBuilder™ marketing automation and analytics platform

Whether email marketing is a proven channel for your business, or if you're just getting started with it, these are the top trends to follow.

Here’s an idea to steal and adapt: Build your audience with “daily briefing” emails, then leverage that audience for additional advertising and subscription revenue.

Wondering how long your marketing emails should be? Here's what consumers say — so you can send exactly what they like.

Did you know that email is responsible for 20% of online holiday site visits? The holiday season is a magical time of the year when businesses have a unique opportunity to connect with their customers on a deeper level. With festivities and special occasions around the corner, companies need to employ effective marketing strategies to stand out from the crowd. Among these strategies, email marketing holiday campaigns shine as a versatile and powerful tool. In this blog, we will explore the ins and outs of email marketing for holiday campaigns, providing you with the insights and tips needed to make your campaigns shine like a star atop a Christmas tree.

With Email Tracker, you can effortlessly monitor when and how often your emails are opened, as well as if any links clicked.

Email remains the dominant outbound marketing channel with a 78% usage rate, and industry-specific benchmarks reveal key trends and performance insights.

Litmus, a leader in email marketing, announces the launch of Link Monitoring in Litmus Email Guardian, the only solution that proactively monitors emails for unexpected changes and now, broken links. As email volume rises, this new feature detects potential issues before they negatively impact subscriber experiences. With 86% of customers abandoning a trusted brand after just two poor experiences, broken links are more than just an inconvenience. Link Monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, boost loyalty, and drive revenue.

If you’re entirely new to email marketing, we suggest you start with our guide to email marketing before coming back and implementing these email marketing tips to increase open rates. If you’re familiar with email marketing already, let’s get started off on the same page with a quick definition of what an email open rate actually is and what a typical open rate looks like.

Intuit Mailchimp Inc. has announced two new innovations, SMS functionality for Australian marketers and an expanded Canva integration, at Mailchimp’s inaugural flagship Australian event, From: Here, To: There, held in Sydney. The one-day event features a world-class lineup of panellists, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce—including a fireside chat from Seth Godin, entrepreneur & inventor of email marketing, Janine Allis, founder of Boost Juice Bars, and appearances from Hamish Blake, Nazeem Hussain, Holly Ransom, Lisa Jones, Stephen Scheeler, Bri Williams, and more.

What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.

Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing their services or products. Keep reading to find out more about B2B marketing, why it’s important and some best practices for implementing it in your small business strategy.

Email campaigns are effective direct-to-consumer (DTC) sales opportunities. But not every email campaign works. To increase the likelihood of your emails being opened and generating sales, it’s essential to have compelling content and to send them at specific times when people are most receptive to your message. Let’s dive into the best time to send marketing emails.

As email marketers, this is a great opportunity to show gratitude to your customers and subscribers and rake in profits by giving them Thanksgiving gifts in the form of exciting offers and discounts through engaging emails. In a nutshell, you need to make your Thanksgiving emails exciting and exceptional to STAND OUT in the teeming inbox.