Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify marketing campaign management and bring their sales and marketing teams onto one platform, the new automated solutions aim to empower marketers by helping them to optimize the marketing strategy, reduce workload and tap effectively into data.

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

This new offering, in addition to standard programmatic email targeting, now offers access to In-Market Email Targeting, which provides the ability to reach consumers actively looking for your products and services. Their email database is grown via opt-in online surveys, e-subscriptions, e-registrations, and our extensive network of permission-based websites.

No one is saying that HubSpot is building a 'baby Salesforce' for small to medium-sized businesses. But it looks a lot like that is exactly what's happening.

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

Maintaining a successful business is no easy task. There are so many things to think about – from the products and services you offer, to your marketing strategy, to customer service. And let’s not forget about the promotion! Promotion is key to getting your company in front of potential customers and generating more sales.

Email marketing is essential for any business in the twenty-first century. Whether you’re a blogger, an entrepreneur, or someone who’s just trying to promote something new and get the word out there, email marketing tools are always a necessity. Today we’re going to talk about some of our favorite email marketing tools that help us make sure we don’t miss out on anything!

Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a June 2020 survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16% of respondents reported a decrease. The only channels which saw higher response rates were chat features (56%) and mobile app functionality (55%).

Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. It includes the delivery of marketing services from the initial strategy-setting right through to reporting successes or failures. One advantage of this type of marketing is that it does not require any on-site staff or additional marketing budget.

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

A Twitter thread is a series of connected tweets, a kind of short blog post to start a discussion or provide info. Threads are among the best ways to grow a following on Twitter. For many businesses, especially those in the so-called creator economy, Twitter is an excellent way to find like-minded colleagues, expand an audience, and make sales.

With email users reaching over 4 billion in 2020 and expected to reach 4.6 billion in 2025, it’s still one of the best ways to maintain a connection with customers and subscribers.

Want an easy and intuitive way to create sophisticated automated marketing campaigns? Want to send gorgeous, customized emails that actually reach the inboxes of potential customers and clients? Then you need to take a look at Campaigner.

Fortunately, we’re in the golden age of technology, and the phrase “there’s an app for that.” There are tons of resources and programs out there that can help you get your business off the ground. Best of all, these sites can help with every aspect of your new company, from developing the idea to marketing it and securing investors. While many different apps and websites are available, we’ve compiled a list of the top eight. These options will help you launch faster and build an audience as quickly as possible. From there, the sky’s the limit. Let’s check out these sites and what they have to offer.