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21 Common Email Marketing Mistakes

Email marketing is an important part of digital communication. If you don’t feel that email marketing has been effective for you, you may be making common email marketing mistakes.

Red Flags to Look for in an Email Marketing Platform: Pointers for Email Marketers

An email marketing platform or software is a critical tool for B2B marketers, it helps maintain consistent communication with existing and potential customers. It’s important to choose a best-fit email marketing platform based on your individual team’s use case and to know what red flags to look for when choosing an email marketing platform.

How Marketers Can Prepare For A Successful Holiday Season

Marketers are up against a current reality of tough economic conditions, on top of oversaturated inboxes. Therefore, holiday shopping is predicted to take place earlier this year to soften the impact on consumers’ wallets, meaning it’s more important than ever that email marketers get the right message to the right consumers at the right time. But how? Let’s walk through how email marketers can set themselves up for success this holiday sales season.

What is Solus Email Marketing?

In the fast-paced world of business-to-business marketing, finding the best channels to engage with your audience can be challenging. Why not start by landing directly in their inbox

The 5 Trends That Should Shape Your Email Marketing Approach in Q4

Q4 is upon us! That means the window has closed for huge, time-gobbling initiatives like onboarding a new marketing automation platform or starting a rebrand. That said, there are plenty of initiatives email marketers can—and should—undertake right now to fully capitalize on the surge of buying intent about to hit (if recent years are indicators, it’ll hit earlier than ever). In this post, I’ll look at the five biggest trends shaping our approach to email marketing this Q4.

Six must-have email marketing flows to elevate your customer journey

Email marketing flows are crucial for crafting a seamless and personalised customer journey. From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

5 Acquisition Channels To Grow Your Customer Base

The right customer acquisition channels can help you differentiate yourself as the better option for customers switching brands. We’ve outlined five acquisition channels and complementing tech tools to get you started. Even better? Our research is backed by proprietary Software Advice survey data as well as insights from leading global research firm Gartner.

Network Problems? WhatsApp Email Address Verification Coming, Will Bring Relief


Adapting the 4Ps of Marketing to the Digital Age

Explore the evolution of marketing in the digital age, adapting the 4Ps framework. Real-world examples and data-driven insights guide effective strategies for success.

ChatGPT gets its biggest update so far – here are 4 upgrades that are coming soon

Some big treats are en route for Plus subscribers

Google will start deleting old accounts from this week, but you can save your email

Google is set to begin deleting inactive accounts this week under its revised inactive account policy. Users can save their accounts from deletion by simply signing in at least once every two years.

The Essential Email Marketing Strategy for 2023

As we all know, sometimes businesses consider email marketing a necessary evil. But the truth is far from that. In this blog post, you’ll find ten essential steps that you need to follow to build a solid email marketing plan that boosts your marketing strategy as a whole.

Eddy Andrews Digital Marketing Unveils the Power of Copywriting in the Digital Age

BRISBANE, QUEENSLAND, AUSTRALIA, November 15, 2023 /EINPresswire.com/ -- Edward Andrews Digital Marketing, a pioneering force in the digital marketing industry, is excited to shed light on the transformative power of copywriting in the digital age. With its strong track record of delivering innovative digital marketing solutions, the company is unveiling the crucial role of words in shaping the online success of businesses.

As Trust In Online Media Drops, Email Newsletters Drive Engagement

Email Newsletters

Are You Ready For the Holidays? Here's Your Holiday Email Marketing Checklist.

While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.

How to find high-potential keywords for SEO

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.

5 Email Marketing Best Practices To Get Emails Opened and Read [Infographic]

Are you looking for ways to increase the open rate of your marketing emails? Want to learn how to create content your subscribers want to read? The team from Lessiter Media shares their email marketing tips in this infographic.

Sekur Private Data Ltd. Launches SekurRelay Enterprise Email Solution for C-Level Executives and High-Level Employees, Eliminating Roadblock to Mass Adoption of Sekur by Enterprises and Governments

Feature lets business executives benefit from Sekur's privacy and security features seamlessly using their existing email, while the rest of the employees maintain their existing hosting provider

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

For the first time, integration is accessible to both GA4 standard and 360 properties.

How To Build An Email Marketing Contact List

A targeted email marketing contact list is integral to your business’s marketing strategy. You can use several tactics to create a successful email list in order to effectively connect with consumers.

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