Email Marketing Tips

To help you stand out from the crowd, we will share several email marketing tips to boost your clicks and conversions.

DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analysed your marketing strategy for the year? Many businesses struggle with marketing and getting their products or services to the right audience without figuring exactly where the problem comes from. Let’s highlight some marketing failures and how they can be avoided:

5 Ways to Promote a Paid Newsletter

Paid newsletters are popular in the creator economy. But no matter how good the content, creators still need to promote their work to attract subscribers. Creators are podcasters, YouTube personalities, bloggers, musicians, business coaches, and the like. When compensated directly, they form the creator economy. Newsletter promotion can take multiple forms, including advertising, email, pitches in free content, landing pages, and word of mouth.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

Jeeng Closes Out Record-Setting Year, Monetizing 5B More Emails Across 2K More Newsletters a Month in 2021

As Email Gains Traction, the Only Publisher-focused Messaging Platform Sees Traffic Soar with Trusted, Personalized Content

How to Improve Email Deliverability and Open Rates

Tips on how startups can improve email deliverability rates

Salesforce Pardot review

Salesforce Pardot: The powerful B2B marketing software with high performance and a broad range of features.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

Make Your Newsletter Work for You in 2022

our senior care community’s newsletter is a highly valuable marketing tool. It’s also a line of communication with residents, their families, staff, and more. But are you maximizing your newsletter’s effectiveness and truly putting this tool to work for you? Evaluating and strategically changing your newsletter in 2022 can ensure you’re getting the most out of the time and effort that you put into every edition.

The Importance of First-Party Data in an Era of Increased Privacy Restrictions

Performance Marketing—A Key to a Cookieless World, Optimize Landing Pages Based on First-Party Data

DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

Email Marketing Industry to Expand at a Stellar Pace 22.80% CAGR in Asia Pacific

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore: