How To Choose An Email Marketing Platform [Infographic]

Today, there are several marketing services that can help you achieve successful marketing goals. However, only a few provide the best features. So, what should you look for in an email marketing platform? Take a look at the infographic below to find out.

Create a Winning Email Marketing Strategy That Explodes ROI

If you’re one of those businesses who aren’t using email or don’t feel you’re doing as much as you can with your email marketing strategy, read on to learn how to create a winning email marketing strategy to rock your business.

Email Still Sells for Digital Marketers

Partly as a result of the continuing pandemic's hit on retail sales, email is proving to be a vital marketing tool -- with social media a close second.

4 tips for successful email campaigns

This blog will cover our tips for a successful email campaign to help you on your way before the inbox and after the send.

Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.

Re-Engagement Email Strategy (With Examples)

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

How the Covid-related spike in volumes and engagement has changed email marketing permanently

It is unsurprising then that email marketing has experienced a rollercoaster of a year; one which has seen enormous increases in volumes and challenges in the face of a more captive at-home audience.

Marketing Strategies on How to Increase Website Traffic

Though generating traffic to your website is not an easy task, it will be easy to increase website traffic with the marketing strategies below.

SEVEN KEY STRATEGIES FOR IMPROVING YOUR E-MAIL LIST

These seven experts from Ad Age Collective share their strategies for how to improve an email list and ensure it remains an effective form of marketing for your business.

THE REASONS TO USE SMTP FOR E-MAIL MARKETING

A Single Mail Transfer Protocol (SMTP) relay is an email communication protocol that advanced email marketers and big brands use. It works through a “store and forward” system. The system works like the traditional post office to post office process – you store an email in your server (post office), and it sends your email to your intended recipient’s server. The recipient’s server will then send your email to your recipient.

How Does AI Impact Email Marketing and Programmatic Email Advertising?

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising.

Analyzing Unsubscribes Can Save an Email Marketing Program

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I’ll explore how to analyze unsubscribes to improve email performance.

Email Design: The Ultimate Guide with Examples

We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email design. At the heart of each campaign, it should be treated with respect.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

5 Email Marketing Trends On The Rise During COVID-19

As a marketing manager, you need to know which trends to follow through the pandemic. This way, you can adapt your email marketing campaign to reach your target audience more effectively. Read on to discover several email marketing trends on the rise during COVID-19.

How Email Marketing 2.0 is Shaping a Better CX

Email marketing becomes more effective and critical to the digital marketing efforts of any business.

How to Write an Email Marketing Campaign

This article will provide you with a few tips on how to write effective email messages.

The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

How to Write Subject Lines that Prospects will Click on

there are specific steps you can take that will greatly increase the magnetism of content.

Creating an engaging email marketing campaign that avoids the junk folder

The key to a successful email marketing campaign is investing in the right tools to plan, automate, track, and analyse your outreach.