When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

It is unsurprising then that email marketing has experienced a rollercoaster of a year; one which has seen enormous increases in volumes and challenges in the face of a more captive at-home audience.

Though generating traffic to your website is not an easy task, it will be easy to increase website traffic with the marketing strategies below.

These seven experts from Ad Age Collective share their strategies for how to improve an email list and ensure it remains an effective form of marketing for your business.

A Single Mail Transfer Protocol (SMTP) relay is an email communication protocol that advanced email marketers and big brands use. It works through a “store and forward” system. The system works like the traditional post office to post office process – you store an email in your server (post office), and it sends your email to your intended recipient’s server. The recipient’s server will then send your email to your recipient.

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising.

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I’ll explore how to analyze unsubscribes to improve email performance.

We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email design. At the heart of each campaign, it should be treated with respect.

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

As a marketing manager, you need to know which trends to follow through the pandemic. This way, you can adapt your email marketing campaign to reach your target audience more effectively. Read on to discover several email marketing trends on the rise during COVID-19.

Email marketing becomes more effective and critical to the digital marketing efforts of any business.

This article will provide you with a few tips on how to write effective email messages.

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

there are specific steps you can take that will greatly increase the magnetism of content.

The key to a successful email marketing campaign is investing in the right tools to plan, automate, track, and analyse your outreach.