Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. There are certainly examples of creators who have risen to celebrity status and wealth — Khaby Lame (life hacks, TikTok), Charli D’Amelio (dancing, TikTok), and PewDiePie (comedy, YouTube) are all in this category. But the vast majority of vloggers, bloggers, podcasters, and the like don’t earn enough money to quit their day jobs and create full-time. While creators could try to up their TikTok, YouTube, or Instagram output to earn more, a practical solution may be digital products and email marketing.

Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

Gaining the attention of potential new customers with seasonal ads and offers can be a good way to tempt them into doing business with you for the first time. Another way to boost end-of-year sales is to ensure repeat business from your existing customers by leveraging those same seasonal products. If you want to learn about other smart ways to draw in customers year after year with your seasonal offerings, the members of Forbes Agency Council share ten smart tips for doing so below.

3 Things Your Email Marketing May Be Missing

For some email marketers, it’s hard to tell why people won’t engage with their emails. Sometimes it’s their content, other times it’s their list quality or lack of proper targeting. If you feel like your email marketing could use a boost, there are simple things you could start doing that make a big difference. Here are some tactics you may be missing, so you can adopt them today.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

7 Ways To Sell Your Creative Services

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Keyword Blocking in Advertising: What You Should Know

What is keyword blocking, The impact of keyword blocking, Mitigating the effect of keyword blocking.

4 Smart Ways to Brainstorm for New Blog Topics

If you’re feeling unsure and don’t know what to cover next, we are here to help. There are plenty of clever ways you can come up with new blog post ideas. Today, we want to show you some of our favorite tips and tricks for getting our creative juices flowing when it’s time to start writing.

7 Tips For Engaging Consumers During The Holidays With E-mail Marketing

While effective email marketing depends a lot on the subject line, copy, images, and offer, there are other practical considerations for ensuring consumer engagement, loyalty, and sales:

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

How To Sanitize And Scrub Your Email Marketing List, Improve Engagement Rates

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

What Is Opt-in Email Marketing?

This article is for small business owners and marketers who want to build an interested, immersed email marketing subscribers list. It's common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher ROI than other channels, and it's an effective way to convert subscribers to customers. But before you can engage in email marketing, you need to build your opt-in email list. Learn what this is and how to encourage subscribers to opt in to receive your emails.

Email Retargeting Campaigns and Best Practices

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

Email Pop-Up Benefits and Examples

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

Hard vs. Soft Email Bounces: What They Are and How to Avoid Them

This article is for business owners who want to improve email communications and their marketing strategy's effectiveness. When you get started with email marketing, you'll realize there's an entirely new language to learn. Email marketing comes with its own terminology, and each phrase means something different for your business. One of the most common terms you'll hear about email marketing is "bounced email." Let's look more closely at what a bounced email is, why hard and soft bounces happen, and how to avoid this common email marketing mistake.

Email Marketing Automation Guide

This article is for business owners aiming to streamline their email marketing campaigns. If you're looking for a way to bring in and convert new leads, email marketing is still one of the best strategies out there. Email marketing allows you to connect with your customers and send them automated, personalized content. Not only is this marketing strategy an efficient way to connect with your customers, it's the most cost effective. One study found that every $1 spent on email marketing generated an average ROI of $38. And 78% of marketers have seen an increase in their email engagement over the past year. Fortunately, email marketing automation is a lot easier to set up than you may think, even if you're new to email marketing. Once you understand the basics, you'll be well on your way to providing this benefit to your customers.