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Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers.

It’s not an email app; it’s a Gmail app. And as long as you use Gmail and a Mac, that’s really great news.

Let's take a look at some of the pros of marketing via email:

By combining Instagram with email marketing, you can get the best of both worlds. You’ll enjoy all the unique benefits each platform can offer while finding new opportunities to build your impact and grow your audience.Why does this matter? Well, you don’t own your audience on Instagram. If Meta decided to shut down their platforms overnight (which we know is pretty unlikely!), you’d lose access to your entire audience. That’s why its essential to diversify your marketing efforts and grow your audience on owned channels, like email marketing. It’s all about covering your bases and building an engaged audience on and off social media.

With marketing budgets being squashed, marketers are expected to do more with less. Teams are leaner, cookie policies are changing, Google analytics 4 has been released and, with fewer people commuting and out shopping, OOH is being put to the test. These changes have created a mini storm within most marketing departments which, for years, have been collecting and analysing data, finding patterns and trends and adapting their tactics and budgets to improve their ROI.

Automated Marketing has become an essential tool for businesses in this digital age to reach their audience, increase conversion rates, and cultivate long-term customer relationships. In general, automated marketing enables businesses to deliver individualized messages to their target audience while simultaneously saving time and resources. Businesses have the ability to boost their reach, engagement, and conversion rates by optimizing their campaigns with data and automation.

Do you have no idea where to begin when attempting to identify an email sender? Don't look elsewhere! We'll talk about the leading subscription-based and free reverse email lookup applications in this blog post, which will be available for purchase. Both paid-for or free reverse email lookup tools make it quick and simple for you to determine who sent an email even if all you know is the sender's email address. Consequently, these tools can help you out whether you're looking for an old acquaintance or need to confirm a business contact's identification. Enter the fray!

Direct-to-consumer retailer Lulu and Georgia was a beneficiary of the pandemic rush to online shopping along with many other retailers. But with the marketplace changing within the past year, the purveyor of furniture and home goods is now using digital marketer Bluecore to capitalize on its data and expand its customer base.

Social media influencers are testing whether "generative" AI tools like ChatGPT can help them, and their legions of followers, make money by, for example, doing the legwork required to start a business.

A great welcome email is the first step in establishing a successful customer relationship. In today’s highly competitive market, excellent customer service isn’t enough—you need to go above and beyond to keep customers coming back for more. That’s where a great welcome email comes into play: It sets the tone for your ongoing customer relationship by welcoming customers into your world, showing that you understand their needs, and providing them with valuable information about what they can expect from you now and going forward. Therefore it is important to understand how crafting an effective welcome email can help position your business as one that provides outstanding customer service while further engaging potential customers in starting a positive user experience as soon as possible.

It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Do you know there is a way to improve your email deliverability, low open and click-through rate, and even ROI? Professional email marketers across all niches are perfectly aware of the impact that a healthy subscription list and good sender reputation can do. According to studies, these two decide whether your subscribers open the email and follow the lead or not. There are many ways to improve them, and an email checker is one of the most valuable solutions.

Unlike other email marketing tools, Yotpo Email is integrated into a full suite of retention solutions, which unlocks unique connections with other products that enable brands to deliver a more cohesive customer experience across all touchpoints. Most notably, Yotpo Email connects seamlessly with Yotpo SMS, allowing brands to leverage their two most powerful channels in one place.

In today's digital world, email has become an integral part of our personal and professional communication. However, with the constant influx of messages, it's easy for our email inboxes to become overwhelming and disorganized. But fear not! In this article, we'll guide you through effective strategies and techniques to manage your email inbox efficiently. By implementing these tips, you'll regain control, reduce stress, and achieve email productivity.

This article breaks down six email automations that should (but often don’t) drive substantial incremental growth. You’ll learn the potential business impact and benefits of each automation type. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them.