#SubjectLine related marketing articles

Black Friday and Cyber Monday: Winning email strategies for hotels

In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment.

AI Opportunities Throughout the Email Production Process

Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process:

3 must-send emails to maximize your Black Friday campaign

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

GetResponse

GetResponse’s service combines swift building and automation tools with high-quality support via email and live chat. Its extensive template library means that marketers of all experience levels can create emails quickly and easily, too. That said, some expert users are likely to run into limitations with the service's basic reporting and segmentation features. The very flexible , all-in-one , and highly intuitive remain our Editors' Choice winners thanks to their more comprehensive feature sets.

How To Choose The Right Bid Strategy For Lead Generation Campaigns

Everything you need to know about choosing maximize conversion value or maximize conversion value with a target ROAS.

How to Create a Successful Email Referral Program

An email referral program is one of the most powerful strategies for companies who need to attract new customers and increase their activity. Word-of-mouth is also a goodwill marketing strategy, which can be used to market your business with little to no costs because you only approach your customers and ask them to invite their friends to patronize your business. When it comes to carrying out the most effective email marketing referral program, certain key strategies need to be adopted to ensure that the program is a success and this starts with a perfect email template. Here are the guidelines to assist a programmer in designing a successful program that will have a positive response from most audiences.

10 Email Marketing Tips to Boost B2B Sales

If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.

6 tips for creating a winning email marketing calendar

Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.

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