AI Opportunities Throughout the Email Production Process
Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process:
AI in Email Marketing: Tools and Techniques for Powerful Campaigns
AI email marketing leverages computer algorithms to build more specific and optimized campaigns. There are several ways to use it to boost sales.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Everything you need to know about choosing maximize conversion value or maximize conversion value with a target ROAS.
How to Create a Successful Email Referral Program
An email referral program is one of the most powerful strategies for companies who need to attract new customers and increase their activity. Word-of-mouth is also a goodwill marketing strategy, which can be used to market your business with little to no costs because you only approach your customers and ask them to invite their friends to patronize your business. When it comes to carrying out the most effective email marketing referral program, certain key strategies need to be adopted to ensure that the program is a success and this starts with a perfect email template. Here are the guidelines to assist a programmer in designing a successful program that will have a positive response from most audiences.
20 AI Tools That Have Revolutionized Email Marketing
In the ever-evolving landscape of email marketing, AI tools are game-changers. We’ve gathered insights from CEOs and digital marketing consultants, among others, to share the impact of AI on their strategies. From ChatGPT’s role in enhancing email personalization to Persado’s emotionally optimized content, explore the diverse AI tools that have transformed email marketing efforts for twenty industry experts.
6 Back-to-School Marketing Ideas for Small Businesses
Boost your sales and revenue with these A+ marketing tactics.
10 Email Marketing Tips to Boost B2B Sales
If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.
6 tips for creating a winning email marketing calendar
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and ecommerce brands using Oracle Responsys from Nov. 1 to Dec. 31, 2023, we discovered a number of insights that can help brands craft better subject lines this holiday season. Here are our top findings…