The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

Email Marketing and Why it's So Important [Infographic]

Among the key points: Personalized emails, which include the customers' name, can have a significant impact on open rates, The right subject line, which is the first thing that your customers will see, can greatly improve response, Emails are more likely to be opened on desktop, which is worth noting in your composition and formatting. There's a heap more stats and insights into the below infographic, while you can check out Email Tool Testers' full report here.

5 Email Marketing Best Practices for MSPs

Email marketing is the most effective way to drive activity that will grow business.

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table

From snappy subjects to interactive elements, content is still king in your audience's inbox.

How to Repurpose Content For Your Email Marketing Campaigns

Creating an email marketing strategy is one of the greatest moves you’ll do for your business today. Why? Because it works.

How to Create Order Confirmation Emails for Ecommerce

Alongside order placement, all the purchase-related communication has also moved online. And order confirmation emails have become a significant part of retailers’ email marketing, fulfilling several important roles: Keeping this importance in mind, marketers should create confirmations with much attention, following the best email marketing practices. Let’s see how to do it and how to use confirmation emails to drive revenue for your company.

Retail Subject Lines That Actually Drive Sales

So if you’re serious about expanding your business, building a robust, healthy email list needs to be a top priority. When used wisely, it can have an immeasurable impact on your marketing campaigns, as well as your traffic and sales. To help set your business up for long-term success, I’ve put together a few handy list-building tactics so you can grow your email list in no time.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

5 Tips to Significantly Increase the ROI of Your Next Email Campaign

There are some very simple tips that you can implement, making your email-marketing campaigns more effective and profitable. Let’s go over the top five that'll help increase your ROI the next time you send an email campaign.

How to write an email subject line that could get you promoted

To get noticed, you must win a competition for attention. You must woo your corporate executive to open your email. You have but one chance to grab your reader’s attention, and that chance is your subject line. Here are three things you can do to nail it.

How to Write an Email Subject Line That Could Get You Promoted

To get noticed, you must win a competition for attention. You must woo your corporate executive to open your email. You have but one chance to grab your reader’s attention, and that chance is your subject line. Here are three things you can do to nail it.

The Death Of Email Marketing As We Know It Is Coming This Fall

Don’t despair. Email marketing is not going away.

5 Tips to Significantly Increase the ROI of Your Next Email Campaign

Here's why your email-marketing campaign is worth the effort.

How to Write an Eye-Catching Networking Email Subject Line

Crafting a professional looking and eye-catching subject line will help you better your digital networking skills. This often overlooked part of writing an email determines how good (or bad) a business email’s first impression is. Luckily, we have gathered some tips and ideas that can help you create an attention-grabbing subject line for that important message that could launch your career.

The Dos and Don’ts of Email Marketing

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel. At the same time, even if people open an email, they may not engage with the content. Check out these critical email marketing do’s and don’ts to get the most out of your email marketing.

Benchmark Email Marketing: Using Your Campaign Data for Good

At first, benchmark email marketing can seem like it’s just for SEO experts and the high-budget marketing departments of major corporations. Not so. With a marketer-friendly email service provider, you can track your campaign performance over time and start driving more traffic with your emails.