4 Ways to Improve Your Mass Email Marketing Strategy

E-Mail Marketing plays an essential role in customer retention and overall business success. And although spreading emails might seem like a relatively simple undertaking, believe it or not, there is much more afoot for getting the necessary results.

How to Navigate Email Marketing's New Rules, Pitfalls in a Pandemic World

The nature of email marketing has shifted as a result of COVID-19, and it's critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective.

HubSpot : 17 Email Marketing Best Practices That Actually Drive Results

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

Five Email Predictions Through A Marketing Lens

E-mail proved itself unsinkable in the face of countless waves of innovation. As a marketing channel, it works. As a database for our digital lives, it's indispensable. As a personal identifier, it's extremely durable. It's hard to imagine how our ubiquitous e-commerce, social media, SaaS and IoT platforms would exist without it.

HubSpot : These 20 A/B Testing Variables Measure Successful Marketing Campaigns

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic - social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

Email Design Tips to Boost Your Open Rates

7 Elements of a Great Email Design

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do )

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

Email marketing metrics , How to know newsletters are working

You can sell everything from epoxy to the best betting sports odds. But it’s useless just to send emails through the base – you need to think about a strategy, to check the metrics. Let’s find out together how to evaluate the effectiveness of an email channel. The parameters which will help us in this are divided into three levels: Elementary, Intermediate, and Advanced.

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

E-mail Marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking. How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

11 Newsletter Examples to Inspire Your Own

A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, and more small businesses are employing these efforts every day.

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales.

10 Email Marketing Tips to Boost B2B Sales

If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.

10 Ways To Nail Them

In a world where email marketing campaigns dominate every marketing effort and inboxes are filled with newsletters and offers, relevant and personalized email campaigns have become necessary. Email marketers, and marketers in general, aim for a more friendly approach powered by customer experiences to increase customer engagement and their brand’s revenue with email marketing software. But how are personalized email campaigns possible? Let’s see.

8 Engaging Lead Magnets to Grow Your Email List

Due to the digitalization of the marketplace, many companies have embraced online touchpoints and communication channels when it comes to lead engagement. In the middle of this shift toward online-based marketing, email has established itself as one of the main customer interaction and engagement tools for digital companies.

How to Highlight Important Emails on the Phone

Email marketing is useful in a number of ways. It enables businesses to stay in touch with their customers in a non-threatening manner, allowing them to share updates, promotions, newsletters, and other information without seeming too pushy or sales-oriented. It also helps build customer loyalty and find new customers when used effectively.


There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Campaign Monitor Delivers a Modern Campaign Experience to Drive Deeper Marketing Engagements

Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns