Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

Email is still one of the most effective channels to engage, convert, and retain potential customers, but it’s getting harder to stand out in people’s inboxes. By 2025, the number of emails sent and received globally each day is estimated to reach 376 billion—an increase of 28% compared to 2019, according to Statista. For this reason, writing engaging email subject lines has become more important than ever. You only have one chance to stand out and to grab your reader’s interest enough to open your email.

Scaling for Success: How FOS Grew Its Audience 20x In 18 Months

Front Office Sports has experienced tremendous growth in total readership following multiple product launches in recent months. As our audience increased from 25,000 to more than 500,000, we turned to Campaign Monitor for an easy-to-use, powerful email marketing solution.

MarTech Interview with Parry Malm, CEO at Phrasee

We’ve always believed AI should be used for good. Since we founded Phrasee in 2015, our focus on ethics has remained steadfast. Our AI ethics policy was one of the first of its kind but it’s also an ever-evolving document given the world doesn’t stand still. It’s important that our ethics policy is practical, specific and explicit. It’s publicly available on our website and covers everything from us not using data to target vulnerable populations to being willing to take action to avoid prejudice and bias, and always being open about what our AI does.

HOLIDAY MARKETING

Keep Customers Engaged Not Enraged, During Supply Chain Issues

Facebook’s failure highlights why email reigns

How email marketers seized the chance to capitalize on the Facebook/Instagram outage.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

13 Critical Things To Do Before Sending Any Marketing Email

To ensure the most essential aspects of a marketing email are accurate, of high quality and effective at inspiring recipients to open the communication, read it and take action, see the advice from 13 experts from Forbes Agency Council below, where they discuss specific aspects of any marketing email that must be double-checked before hitting send.

7 Tips For Engaging Consumers During The Holidays With E-mail Marketing

While effective email marketing depends a lot on the subject line, copy, images, and offer, there are other practical considerations for ensuring consumer engagement, loyalty, and sales:

How To Leverage AI To Optimize Your Email Marketing Strategy

Artificial intelligence can be used for smart segmentation, optimization of email subject lines, and email automation workflow, which can help you to increase click-through rates and open rates. Let’s deep dive into how you can leverage AI to optimize your email marketing strategy.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Exclusive Q&A: Party City gets sales bump from email marketing with AI

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

How to Embed a Video in Your Email

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

E-mail marketing is bigger than ever, so here’s how your small business should do it

Email can be a powerful marketing tool. But it takes work and a plan.

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Benchmark Email Marketing Review

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

HubSpot : How to Leverage Segmentation to Boost Cold Emailing

Segmentation is key when trying to achieve the right formula for outreach campaigns. Let's see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists.

How Great Is The Idea Of Buying Email Lists in 2022?

An adequately targeted email list may come up with a good number of interested buyers. Thus, a potential customer will get aware of your quirky business solutions. We should understand the need to buy an email list before we hurry. Let’s find out how buying Email lists could prove beneficial for business and growth.

How to Prepare Your Email Marketing Strategy for iOS 15

To adapt, it is crucial to embrace these changes. Therefore, respect customer privacy, give subscribers a chance to tell what they want and how they want to communicate with your brand, improve your relationships, focus on bringing actual value to the clients, and keep up with the community and events.