I Make A Million Dollars a Year Writing Emails To My Friends. Here’s How You Can Too

I write emails to a list of subscribers I think of as my friends. Sometimes, those emails sell things—in my case, mostly digital courses and mini-courses for personal brands and entrepreneurs. This is technically called email marketing. The emails I send might be called newsletters. But to me, and to my subscribers, each one is still an “email to a friend”—because that’s the style I write it in, and how the person receiving the email experiences it.

7 Ways To Use Email To Boost Organic Traffic

Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.

Email Marketing Best Practices

Email marketing is one of the best marketing channels for plumbing business owners because it complements the human and personal nature of running a small business.

What's Your Digital Customer Experience Strategy for Out-of-Stock Products?

The pandemic, geopolitics and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that spans web, messaging, infrastructure and loyalty.

7 Reasons Why Marketing Emails Fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem. In this post, I’ll address seven causes of poor email performance and how to fix them.

B2B E-mail Marketing: Top 5 Tactics for Lead Generation

According to Research, Over 48% of Marketers hail E-mail as the Best Method for Creating Internet Leads. A Successful Lead – Generating Plan Will Provide Your Company with 0ther Advantages, Including Increasing Revenue Generating.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

How to Build a High-Performance Marketing Team

The key is to deliver the right things at the right time.

B2B leaders unveil the secrets of improving email CTRs

With more than 333bn emails to be sent and received this year (growing to 376bn in 2025), emails remain the widest use of communication in the world.

Why 2022 is the year of ‘relationship marketing’

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

Optimise your email delivery systems to improve your marketing return

When emails are properly authenticated, they are less likely to be marked as spoofing or phishing, says Everlytic

9 Practical Email Marketing For Higher Open Rates

In setting up online marketing tools, brands and businesses prioritize websites and social media accounts first and tackle email marketing last. Not because email marketing is not as important, but because of the assumption that many people do not open their emails anyway. As it is, we receive an overwhelming amount of emails a day, so it is easy for brand mailing list content to get lost in inboxes. In 2022, an estimated 347 billion emails were sent and received daily.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

10 Email Marketing Tips to Boost B2B Sales

If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

This underrated email marketing tactic receives nearly 100% open rates

The average employee sends about 40 emails per day. It’s the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: