Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

From snappy subjects to interactive elements, content is still king in your audience's inbox.

Creating an email marketing strategy is one of the greatest moves you’ll do for your business today. Why? Because it works.

Alongside order placement, all the purchase-related communication has also moved online. And order confirmation emails have become a significant part of retailers’ email marketing, fulfilling several important roles: Keeping this importance in mind, marketers should create confirmations with much attention, following the best email marketing practices. Let’s see how to do it and how to use confirmation emails to drive revenue for your company.

So if you’re serious about expanding your business, building a robust, healthy email list needs to be a top priority. When used wisely, it can have an immeasurable impact on your marketing campaigns, as well as your traffic and sales. To help set your business up for long-term success, I’ve put together a few handy list-building tactics so you can grow your email list in no time.

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

There are some very simple tips that you can implement, making your email-marketing campaigns more effective and profitable. Let’s go over the top five that'll help increase your ROI the next time you send an email campaign.

To get noticed, you must win a competition for attention. You must woo your corporate executive to open your email. You have but one chance to grab your reader’s attention, and that chance is your subject line. Here are three things you can do to nail it.

To get noticed, you must win a competition for attention. You must woo your corporate executive to open your email. You have but one chance to grab your reader’s attention, and that chance is your subject line. Here are three things you can do to nail it.

Don’t despair. Email marketing is not going away.

Here's why your email-marketing campaign is worth the effort.

Crafting a professional looking and eye-catching subject line will help you better your digital networking skills. This often overlooked part of writing an email determines how good (or bad) a business email’s first impression is. Luckily, we have gathered some tips and ideas that can help you create an attention-grabbing subject line for that important message that could launch your career.

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel. At the same time, even if people open an email, they may not engage with the content. Check out these critical email marketing do’s and don’ts to get the most out of your email marketing.

At first, benchmark email marketing can seem like it’s just for SEO experts and the high-budget marketing departments of major corporations. Not so. With a marketer-friendly email service provider, you can track your campaign performance over time and start driving more traffic with your emails.