#Strategy related marketing articles

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

15 new jobs AI could create - could one be your next gig?

From AI agent interaction architect to synthetic reality producer, AI may open up a lot of new career opportunities.

Why subscription leaders are shifting to indirect growth with multi-service bundlers

Here’s why the shift to indirect is gaining momentum — and why subscription leaders now consider it essential.

Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.

Ecommerce advertising: Strategies to drive online sales

This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.

Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025

Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025

5 ways AI can save marketing operations professionals hours every week

Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.

Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

10 strategies OpenAI uses to create powerful AI agents - that you should use too

AI agents promise next-level automation, but where do you start? Here are OpenAI's ten proven strategies to build smarter, safer, and more manageable agents that actually get things done.

The Power of Progressive Web Apps for Digital Marketing

Web Apps

How Enterprise Search And AI Intelligence Reveal Market Pulse

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.

For Replit’s CEO, the future of software is ‘agents all the way down’

“This is sort of like an almost semi-autonomous agent,” Masad said. “You can watch it, you can also go get a coffee and it’ll send you a notification when it’s ready to show you the future.”

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

2025 Google Search Console guide: Everything you need to know

Enter Google Search Console (GSC), because great content can still fall flat if you don’t know how people are finding it, or where they’re dropping off.

Aligning The CIO, CFO & CMO For Search Driven ROI

Visibility in AI search isn’t just marketing. It’s infrastructure, finance, and strategy. Here’s how enterprise leaders.

B2B SEO strategy: How to drive qualified organic leads

Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.

OpenAI open sourced a new Customer Service Agent framework — learn more about its growing enterprise strategy

OpenAI has released a new open-source demo that gives developers a hands-on look at how to build intelligent, workflow-aware AI agents using the Agents SDK.

How To Use Paid Search & Social Ads For Promoting Events

Learn how to use paid search and social ads for events to boost attendance and engagement.

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.

The future of SEO is now: Growth & visibility

Search has been evolving for some time now—and continues to do so.

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