#Strategy related marketing articles

35 Content Marketing Statistics You Should Know

Stay informed with the latest content marketing statistics. Discover how optimized content can elevate your digital marketing.

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

Digital Marketing Strategies

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Bizualized Establishes Strategic Partnership with DesignRush to Earn Recognition as a Top Digital Marketing Company

With this strategic partnership, Bizualized aims to further elevate the standards of digital marketing in Florida and beyond. By leveraging DesignRush's platform and their own expertise, Bizualized is poised to empower businesses with cutting-edge strategies and transformative results.

5 Innovative Marketing Strategies for Franchises in the Digital Age

It's no secret the marketing landscape for franchises — and all businesses, for that matter — has evolved dramatically over the past few years. The rise of social media, search engine optimization (SEO) and targeted advertising has offered new opportunities for franchise businesses to reach and engage with their audience. Here are five innovative marketing strategies for franchises in the digital age:

Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market

In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.

Exclaimer launches new Campaigns feature to boost marketing reach and customer engagement through personalized email signatures

LONDON--(BUSINESS WIRE)--Exclaimer, the leading email signature management platform, today announced the launch of its latest feature, Campaigns, a powerful new tool designed to transform the way brands engage with audiences through email signature marketing.

5 Benefits of Email Marketing in 2024

Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.

Maven Collective Marketing Triumphs with the Netty Award for Excellence in Digital Marketing

Maven Collective Marketing has been distinguished with the Netty Award for Best SEO & Content Strategy, affirming its status as a leader in digital marketing innovation. The Netty Awards, known for spotlighting the pinnacle of digital achievements, has recognized Maven Collective's dedication to crafting forward-thinking digital marketing strategies that drive real-world outcomes for their clients.

Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year

BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.

Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions

GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Salesforce Bolsters Slack AI With Smart Recaps, More Languages

The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Recent Trends In Digital Marketing Strategies

The world of digital marketing is growing rapidly and new marketing strategies are being developed.

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