SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success
Enterprise AI teams face a costly dilemma: build sophisticated agent systems that lock them into specific large language model (LLM) vendors, or constantly rewrite prompts and data pipelines as they switch between models. Financial technology giant Intuit has solved this problem with a breakthrough that could reshape how organizations approach multi-model AI architectures.
Apple acquires RAC7, its first-ever video game studio
Exclusive: Apple has acquired the two-person studio behind Sneaky Sasquatch, one of Apple Arcade's most popular games.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Smart ways to use AI in your digital marketing strategy
GUEST OPINION: If digital marketing is still just publishing without rethinking the strategy, hoping for the best, you truly need to consider how you're doing it.
Bridging the gap between mental availability and momentum in B2B
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
CADDi Strengthens Strategic Partnership With Google Cloud, Enters Google Cloud Marketplace
CADDi, the AI-powered data platform transforming manufacturing by democratizing supply chain and design data, today announced its availability on the Google Cloud Marketplace. This significant milestone deepens CADDi’s existing strategic partnership with Google Cloud, further integrating powerful cloud adoption and AI technologies for manufacturers worldwide.
Search terms: The foundation of every successful SEO strategy
Everyday billions of people type words into search engines looking for answers, products, and solutions. Meanwhile, digital marketers and businesses are busy trying to optimize their content around what they think people are searching for.
How to create personas for SEO: Aligning content with real search intent
When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
The global programmatic advertising market is witnessing a significant transformation in the way digital ads.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.