10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

BIMI, its Features and Impact On Email Marketing

With the help of BIMI, consumers will be able to recognize your email instantly. This feature not only increases trust but also the open rates as the email is clearly marked as authentic.

Email Marketing Software Market 2022 Recent Trends by Major Competitors – Zoho Campaigns, Infusionsoft, VerticalResponse, HubSpot, Benchmark Email, AWeber, etc

The Email Marketing Software market report includes market share and industry growth trends. A quantitative research review of technological breakthroughs, economic development, and a complete assessment of technology leaders are also included in the Email Marketing Software report.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Perfect Reasons to Consider Digital Marketing Services for Law Firm

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

Local Video Marketing: 4 Ways To Win With Video

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

Strategies for an Engaging Drip Campaign

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.

Key Digital Marketing Statistics to Support Creative Advertising Strategies in 2022

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

Some Important Internet Marketing Strategies

Because businesses are increasingly transitioning to the digital sphere, internet marketing has gotten a lot more attention. Businesses may now market their products or services to as many individuals as they want as long as they are connected to the internet. Try Spectrum Internet if you’re wanting to digitalize your business and need a strong and dependable connection. By calling Spectrum Customer Service, you may learn more about their fantastic service and receive the plan of your choice. They are accessible, dependable, and effective in their work. Now that you know how to use the internet to expand your business, let’s have a look at some of the greatest internet marketing strategies you can use to market your brand more effectively.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.