#Strategy related marketing articles

Adobe’s new AI agents can make personal websites for your customers

Adobe announced the launch of 10 agents and an orchestration tool on its Adobe Experience platform. These tools target specific needs such as customer channel engagement, content production, data management and site optimization.

Mistral AI drops new open-source model that outperforms GPT-4o Mini with fraction of parameters

French artificial-intelligence startup Mistral AI unveiled a new open-source model today that the company says outperforms similar offerings from Google and OpenAI, setting the stage for increased competition in a market dominated by U.S. tech giants.

Google’s Demand Gen upgrade: Key changes and success strategies

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.

New content strategies for handling AI-powered search

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.

Broadcom’s data simplification strategy that enables 26 business units to use the same data analytics platform.

As Broadcom has grown through the acquisition of numerous software and hardware companies, the company has grappled with the challenge of integrating disparate data sources and systems.

A Guide To Enterprise SEO Strategy For SaaS Brands

Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.

OpenAI’s strategic gambit: The Agents SDK and why it changes everything for enterprise AI

OpenAI reshaped the enterprise AI landscape Tuesday with the release of its comprehensive agent-building platform – a package combining a revamped Responses API, powerful built-in tools and an open-source Agents SDK.

How B2B and B2C brands adopt genAI — same tech, different strategies

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.

How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.

Acoustic Unveils 2025 Marketing Benchmark Report

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.

Key Digital Marketing Trends for 2025

THEUN KNOWN explores some of the top trends and share examples of how brands can use them

New Wave of SMBs is Social-First, Technology Driven, and Highly Adaptable

Constant Contact's Small Business Now report reveals how early-stage SMBs are leveraging new marketing strategies to enhance customer relationships, drive efficiency, and navigate unexpected challenges

Top AI tools and tactics you should be using in PPC

Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad.

Email Analytics Optimization

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How Unilever’s AI marketing bets are increasing production efficiency

The CPG marketer is leveraging Nvidia’s Omniverse platform to create “digital twins” of products that can be easily adapted across channels.

AI Technologies Transform Digital Marketing Strategies

The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.

Google upgrades Display & Video 360 for CTV advertisers

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

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