What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz

Marketing is essential in supporting the healthcare industry to communicate and provide value to consumers. Whether an established healthcare provider is trying to build brand equity to raise funding from investors or a health technology company trying to generate brand awareness and leads for a proprietary service, modern strategies are needed to adapt to consumer preferences. Various studies have shown that customers now prefer to receive personalised marketing content as it is more convenient for decision-making and reduces information overload. Similar to other industries, the healthcare industry, has shifted towards more customised approaches and sustainable relationships to build loyalty and encourage repeat purchases from the same supplier.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

How To Level Up Your Digital Marketing Strategy

Whether you run a small business or a larger company, you likely understand the need to make yourself accessible to more customers. The internet is the best way to do this, as many people prefer to conduct business online. A business website is a fantastic avenue to reach your customers, and some businesses even use the online marketplace as an alternative to a physical store. A business website also allows you to take advantage of digital marketing strategies, which can both reach new customers and encourage existing ones to return to your business. Here are some ways to level up your digital marketing strategies.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

How marketing is key in consumer decision-making, simplifying choices & building trust

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

What is No-Code? The Best Tools to Get Started

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

How to Win Guests and Influence Booking Behavior

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

5 college recruiting lessons from a mom and a marketer

The executive director of communications and marketing at Central College, in Iowa, shares what she learned from her own child’s college search.

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

How to use content marketing to increase brand awareness

According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

Stitch Launches as Consultancy Focused on Twilio for Marketers

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

7 Useful Small Business Marketing Tips

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

HOW TECHNOLOGY IS CHANGING THE AFFILIATE MARKETING LANDSCAPE

One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.

Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.

RMS North America Releases Complete Campground Marketing Toolkit

RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, today released its Complete Campground Marketing Toolkit. Campground owners and managers will now have access to email templates, a first-time camper guide, an industry report, and actionable insights on current marketing best practices within the comprehensive toolkit. Resources specifically designed to help campground owners and managers kickstart marketing efforts.

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values.